Mitsubishi Electric’s Factory Automation Systems Business to Launch “Automating the World” as Global Slogan

Rhea-AI Summary

Mitsubishi Electric Corporation (TOKYO:6503) announced the launch of its new global slogan, “Automating the World”, for its Factory Automation Systems business, effective November 8. This slogan aims to highlight the company’s commitment to leveraging automation technologies for societal improvement. Developed with input from stakeholders, particularly in industrial automation, it signifies Mitsubishi's focus on intelligent manufacturing and innovation. Additionally, a tailored subphrase will be introduced in China to enhance local understanding.

Positive

• Launch of new global slogan 'Automating the World' enhances brand positioning.
• Focus on intelligent manufacturing solutions aligns with market needs for efficiency and digitalization.

Negative

• None.

New tagline reflects company’s contributions to a better world through automation

TOKYO--(BUSINESS WIRE)-- Mitsubishi Electric Corporation (TOKYO:6503) announced today it will launch “Automating the World” as the global slogan for its Factory Automation Systems business. Commercial use of the slogan will begin worldwide on November 8.

The new slogan expresses Mitsubishi Electric’s goal to leverage automation for the betterment of global society by combining advanced technology, experience and know-how, and customer support as a trusted partner. The slogan was developed based on the voices of numerous Mitsubishi Electric stakeholders around the world, including customers in the field of industrial automation as well as company employees involved with Factory Automation Systems. For China in particular, the global slogan will be followed by a special subphrase “zizai linghuo”, which is a unique phrase created based on a similar local phrase meaning free and flexible, to support local understanding of the global slogan.

In recent years, global society has been compelled to adapt to the growing needs for work efficiency, digitalization and decarbonization. Under Mitsubishi Electric’s current medium-term business strategy through the fiscal year ending in March 2026, the company is growing its factory automation systems business with intelligent manufacturing solutions and other technological innovations that are enabling customers to respond to change by transforming their businesses. Mitsubishi Electric is also developing advanced automation technologies in other fields to enable global society to respond to pressing needs for change.

For the full text, please visit: www.MitsubishiElectric.com/news/

View source version on businesswire.com: https://www.businesswire.com/news/home/20221106005011/en/

Customer Inquiries

Digital Marketing Center,

Planning & Administration Department

Factory Automation Systems

Mitsubishi Electric Corporation

www.MitsubishiElectric.com/fa/support/

Media Inquiries

Takeyoshi Komatsu

Public Relations Division

Mitsubishi Electric Corporation

Tel: +81-3-3218-2346

prd.gnews@nk.MitsubishiElectric.co.jp

www.MitsubishiElectric.com/news/

Source: Mitsubishi Electric Corporation

FAQ

What is Mitsubishi Electric's new slogan for its Factory Automation Systems business?

Mitsubishi Electric's new slogan is 'Automating the World', effective November 8.

When will Mitsubishi Electric launch its new slogan globally?

The new slogan will be launched globally on November 8.

What local adaptation will Mitsubishi Electric use for its slogan in China?

In China, the slogan will include a subphrase 'zizai linghuo', meaning free and flexible.

How does Mitsubishi Electric's new slogan reflect its business strategy?

The slogan emphasizes Mitsubishi Electric's goal to enhance global society through advanced automation technologies.

What are the current market trends Mitsubishi Electric is addressing with its new slogan?

Mitsubishi Electric is addressing market demands for work efficiency, digitalization, and decarbonization.