Singing Machine Launches Official TikTok Shop
The Singing Machine Company (NASDAQ: MICS) has announced its official partnership with TikTok Shop, becoming a designated TikTok Shop Seller. This strategic move expands the company's online reach to over 150 million daily TikTok users, positioning Singing Machine to tap into one of the largest and fastest-growing retail channels available to consumers today.
CEO Gary Atkinson highlighted the potential of this partnership to transform their direct-to-consumer digital strategy. The company's previous success with the Carpool Karaoke™ microphone on TikTok, which generated hundreds of millions of views and led to immediate sales across e-commerce platforms, demonstrates the platform's power in driving user engagement and sales.
This partnership marks a critical step in Singing Machine's expansion of digital capabilities beyond traditional brick-and-mortar retail, complementing its strong presence in major US retailers like Walmart, Sam's Club, and Costco, as well as its established e-commerce presence on Amazon.
The Singing Machine Company (NASDAQ: MICS) ha annunciato la sua partnership ufficiale con TikTok Shop, diventando un venditore designato di TikTok Shop. Questa mossa strategica amplia la portata online dell'azienda a oltre 150 milioni di utenti giornalieri di TikTok, posizionando Singing Machine per sfruttare uno dei più grandi e veloci canali di vendita al dettaglio disponibili per i consumatori oggi.
Il CEO Gary Atkinson ha messo in evidenza il potenziale di questa partnership per trasformare la loro strategia digitale diretta al consumatore. Il precedente successo dell'azienda con il microfono Carpool Karaoke™ su TikTok, che ha generato centinaia di milioni di visualizzazioni e ha portato a vendite immediate su piattaforme di e-commerce, dimostra il potere della piattaforma nel guidare l'engagement degli utenti e le vendite.
Questa partnership segna un passaggio cruciale nell'espansione delle capacità digitali di Singing Machine oltre il tradizionale commercio al minuto, complementando la sua forte presenza in importanti rivenditori statunitensi come Walmart, Sam's Club e Costco, oltre alla sua consolidata presenza nell'e-commerce su Amazon.
The Singing Machine Company (NASDAQ: MICS) ha anunciado su asociación oficial con TikTok Shop, convirtiéndose en un vendedor designado de TikTok Shop. Este movimiento estratégico amplía el alcance en línea de la empresa a más de 150 millones de usuarios diarios de TikTok, posicionando a Singing Machine para aprovechar uno de los canales de retail más grandes y de más rápido crecimiento disponibles para los consumidores hoy en día.
El CEO Gary Atkinson destacó el potencial de esta asociación para transformar su estrategia digital directa al consumidor. El éxito previo de la compañía con el micrófono Carpool Karaoke™ en TikTok, que generó cientos de millones de vistas y llevó a ventas inmediatas en plataformas de comercio electrónico, demuestra el poder de la plataforma para impulsar el engagement de los usuarios y las ventas.
Esta asociación marca un paso crítico en la expansión de las capacidades digitales de Singing Machine más allá del comercio tradicional, complementando su fuerte presencia en importantes minoristas de EE. UU. como Walmart, Sam's Club y Costco, así como su presencia establecida en el comercio electrónico en Amazon.
The Singing Machine Company (NASDAQ: MICS)는 TikTok Shop와의 공식 파트너십을 발표하며, TikTok Shop 판매자로 지정되었습니다. 이 전략적 움직임은 회사의 온라인 범위를 1억 5천만 명 이상의 일일 TikTok 사용자로 확장하여 Singing Machine이 오늘날 소비자에게 제공되는 가장 크고 빠르게 성장하는 리테일 채널 중 하나를 활용할 수 있도록 합니다.
CEO Gary Atkinson은 이 파트너십이 소비자 직접 디지털 전략을 혁신하는 잠재력을 강조했습니다. TikTok에서 Carpool Karaoke™ 마이크로폰으로 거둔 성공, 수억 회의 조회수를 기록하고 즉각적인 판매를 가져온 사례는 플랫폼의 사용자 참여와 판매를 유도하는 힘을 보여줍니다.
이번 파트너십은 Singing Machine의 전통적인 오프라인 리테일을 넘어 디지털 역량을 확장하는 중요한 단계로, Walmart, Sam's Club, Costco와 같은 주요 미국 소매업체에서의 강력한 존재감을 보완하며, Amazon에서의 확립된 전자상거래 존재감과도 연결됩니다.
The Singing Machine Company (NASDAQ: MICS) a annoncé son partenariat officiel avec TikTok Shop, devenant un vendeur désigné de TikTok Shop. Ce mouvement stratégique étend la portée en ligne de l'entreprise à plus de 150 millions d'utilisateurs quotidiens de TikTok, positionnant Singing Machine pour tirer parti de l'un des plus grands et des plus rapides canaux de vente au détail disponibles pour les consommateurs aujourd'hui.
Le PDG Gary Atkinson a souligné le potentiel de ce partenariat pour transformer leur stratégie numérique directe aux consommateurs. Le succès antérieur de l'entreprise avec le microphone Carpool Karaoke™ sur TikTok, qui a généré des centaines de millions de vues et entraîné des ventes immédiates sur des plateformes de commerce électronique, démontre le pouvoir de la plateforme à stimuler l'engagement des utilisateurs et les ventes.
Ce partenariat marque une étape cruciale dans l'expansion des capacités numériques de Singing Machine au-delà du commerce traditionnel, complétant sa forte présence dans des détaillants majeurs américains tels que Walmart, Sam's Club et Costco, ainsi que sa présence bien établie dans le commerce électronique sur Amazon.
The Singing Machine Company (NASDAQ: MICS) hat offiziell seine Partnerschaft mit TikTok Shop angekündigt und wird als ausgewählter TikTok Shop Verkäufer tätig. Dieser strategische Schritt erweitert die Online-Reichweite des Unternehmens auf über 150 Millionen tägliche TikTok-Nutzer, wodurch sich Singing Machine die Möglichkeit eröffnet, einen der größten und am schnellsten wachsenden Einzelhandelskanäle für Verbraucher heutzutage zu erschließen.
CEO Gary Atkinson stellte das Potenzial dieser Partnerschaft heraus, um ihre digitale Direktvertriebsstrategie zu transformieren. Der vorherige Erfolg des Unternehmens mit dem Carpool Karaoke™ Mikrofon auf TikTok, das Hunderte Millionen Aufrufe generierte und sofortige Verkaufszahlen auf E-Commerce-Plattformen zur Folge hatte, demonstriert die Kraft der Plattform in der Förderung von Nutzerengagement und Verkäufen.
Diese Partnerschaft stellt einen entscheidenden Schritt in der Expansion der digitalen Fähigkeiten von Singing Machine über den traditionellen stationären Handel hinaus dar und ergänzt die starke Präsenz des Unternehmens in bedeutenden Einzelhändlern in den USA wie Walmart, Sam's Club und Costco sowie die etablierte E-Commerce-Präsenz bei Amazon.
- Partnership with TikTok Shop expands online reach to over 150 million daily users
- Potential to transform direct-to-consumer digital strategy
- Previous success on TikTok with Carpool Karaoke™ microphone generated hundreds of millions of views
- Expansion of digital capabilities beyond traditional retail channels
- None.
Company Significantly Expands Socia Media-Based Marketing Capabilities
Through New TikTok Shop Seller Storefront
Fort Lauderdale, FL, July 23, 2024 (GLOBE NEWSWIRE) -- The Singing Machine Company, Inc. (“Singing Machine”) (NASDAQ: MICS) – the worldwide leader in consumer karaoke products, announces it has entered into a formal partnership with TikTok Shop pursuant to which The Singing Machine is now officially designated as a TikTok Shop Seller. With this new status, the Company expanded its online reach to over 150 million daily users on TikTok, one of the largest and fastest growing retail channels available to consumers today.
The launching of the Singing Machine TikTok Shop underscores a shared commitment to enriching the livestream shopping experience for karaoke products on the TikTok platform. As an official Seller, Signing Machine embarks on its vision to expand and enhance ecommerce capabilities, recognizing the transformative potential of user-generated content and livestream shopping in today's digital landscape for karaoke consumers.
“We are excited to become part of the TikTok family of approved selling partners,” commented Gary Atkinson, CEO of The Singing Machine. “More than 150 million US retail consumers actively use the TikTok platform and we believe access to this consumer base has the ability to transform our direct-to-consumer digital strategy. Their unmatched scale and reach in the social media influencer segment made TikTok the clear and easy choice for our Company as we strive to expand our access to digital consumers.”
“During the pandemic, we launched a new product, the official Carpool Karaoke™ microphone,” continued Mr. Atkinson. “We experienced fantastic success with user engagement and user-generated content completely organically through Tik Tok, generating hundreds of millions of views. This viral engagement led to almost instantaneous sales across all of our e-commerce platforms. This is a compelling example of the power of our technology bringing joy to million of users nationwide, and all of that was made possible by TikTok.”
“We have enjoyed many years of success as the dominant US brand for karaoke consumer products. We enjoy the greatest in-store presence at the largest US retailers, including, Walmart, Sam’s Club and Costco. Amazon was our first true digital retail partner, and we have seen this channel as an meaningful source of sales for many years now. Adding the TikTok Shop to our marketing platform and direct-to-consumer channel will be a critical next step as we continue to expand our digital capabilities outside of traditional brick and mortar retail,” concluded Mr. Atkinson.
About Singing Machine
The Singing Machine Company, Inc. (NASDAQ: MICS) is the worldwide leader in consumer karaoke products. Based in Fort Lauderdale, Florida, and founded over forty years ago, the Company designs and distributes the industry's widest assortment of at-home and in-car karaoke entertainment products. Their portfolio is marketed under both proprietary brands and popular licenses, including Carpool Karaoke and Sesame Street. Singing Machine products incorporate the latest technology and provide access to over 100,000 songs for streaming through its mobile app and select WiFi-capable products and is also developing the world’s first globally available, fully integrated in-car karaoke system. The Company also has a new philanthropic initiative, CARE-eoke by Singing Machine, to focus on the social impact of karaoke for children and adults of all ages who would benefit from singing. Their products are sold in over 25,000 locations worldwide, including Amazon, Costco, Sam’s Club, Target, and Walmart. To learn more, go to www.singingmachine.com.
Investor Relations Contact:
investors@singingmachine.com
www.singingmachine.com
www.singingmachine.com/investors
Forward Looking Statements
This press release contains or may contain forward-looking statements and information that is based upon beliefs of, and information currently available to, the Company’s management, as well as estimates and assumptions made by the Company’s management. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan” or the negative of these terms and similar expressions as they relate to Company or Company’s management identify forward-looking statements. Such statements reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions and other factors relating to the Company’s industry and Company’s operations and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended or planned.
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