Singing Machine Announces Availability of New Sesame Street Branded Product Line
The Singing Machine Company (NASDAQ: MICS) has launched a new Sesame Street licensed product line of karaoke backpacks featuring popular characters like Elmo, Cookie Monster, and Abby Cadabby. This innovative product targets a younger demographic and is part of the company's youth electronics line. A comprehensive digital marketing campaign across TikTok Shop, Amazon, and Meta storefronts has generated strong pre-holiday results, surpassing historical marketing performance for similar products.
CEO Gary Atkinson expressed encouragement over the positive consumer response, particularly on Amazon and TikTok. The company is strengthening its digital marketing team to better engage customers and capitalize on fast-paced trends heading into the holiday retail sales season. This digital approach is expected to complement traditional retail marketing efforts.
La Singing Machine Company (NASDAQ: MICS) ha lanciato una nuova linea di prodotti licenziati di Sesame Street che include zaini karaoke con i personaggi più amati come Elmo, il Mostro dei Biscotti e Abby Cadabby. Questo prodotto innovativo si rivolge a un pubblico più giovane ed è parte della linea di elettronica per ragazzi dell'azienda. Una campagna di marketing digitale completa su TikTok Shop, Amazon e Meta ha generato risultati molto positivi prima delle festività, superando le performance storiche di marketing per prodotti simili.
Il CEO Gary Atkinson ha espresso soddisfazione per la risposta positiva dei consumatori, in particolare su Amazon e TikTok. L'azienda sta rafforzando il suo team di marketing digitale per coinvolgere meglio i clienti e sfruttare le tendenze veloci in vista della stagione delle vendite al dettaglio durante le festività. Questo approccio digitale è previsto per integrare gli sforzi di marketing al dettaglio tradizionali.
La Singing Machine Company (NASDAQ: MICS) ha lanzado una nueva línea de productos licenciados de Sesame Street que incluye mochilas de karaoke con personajes populares como Elmo, el Monstruo de las Galletas y Abby Cadabby. Este producto innovador está dirigido a un público más joven y forma parte de la línea de electrónica juvenil de la empresa. Una campaña de marketing digital integral en TikTok Shop, Amazon y Meta ha generado resultados sólidos antes de las festividades, superando el rendimiento histórico de marketing de productos similares.
El CEO Gary Atkinson expresó su satisfacción por la positiva respuesta de los consumidores, especialmente en Amazon y TikTok. La empresa está fortaleciendo su equipo de marketing digital para conectar mejor con los clientes y aprovechar las tendencias rápidas a medida que se acerca la temporada de ventas navideñas. Se espera que este enfoque digital complemente los esfuerzos de marketing minorista tradicionales.
싱잉머신 컴퍼니 (NASDAQ: MICS)가 엘모, 쿠키 몬스터, 애비 카dabby와 같은 인기 캐릭터가 특징인 새로운 세서미 스트리트 라이센스 제품 라인의 노래방 배낭을 출시했습니다. 이 혁신적인 제품은 젊은 층을 목표로 하며 회사의 청소년 전자제품 라인의 일부입니다. 틱톡 샵, 아마존 및 메타 스토어프론트를 통한 포괄적인 디지털 마케팅 캠페인이 사전 휴일 실적을 강하게 발생시키며 유사한 제품의 과거 마케팅 성과를 초과했습니다.
CEO 게리 앳킨슨은 아마존과 틱톡에서 특히 긍정적인 소비자 반응에 대해 격려의 말을 전했습니다. 회사는 디지털 마케팅 팀을 강화하고 고객과 더 잘 소통하고 휴일 소매 판매 시즌에 맞춰 빠르게 변하는 트렌드를 활용하기 위해 노력하고 있습니다. 이 디지털 접근 방식은 전통적인 소매 마케팅 노력을 보완할 것으로 예상됩니다.
La Singing Machine Company (NASDAQ: MICS) a lancé une nouvelle gamme de produits sous licence Sesame Street comprenant des sacs à dos de karaoké avec des personnages populaires tels qu'Elmo, Cookie Monster et Abby Cadabby. Ce produit innovant vise un public plus jeune et fait partie de la ligne d'électronique pour jeunes de l'entreprise. Une campagne de marketing numérique complète sur TikTok Shop, Amazon et Meta a généré d'excellents résultats avant les fêtes, dépassant les performances marketing historiques de produits similaires.
Le PDG Gary Atkinson a exprimé son enthousiasme face à la réponse positive des consommateurs, en particulier sur Amazon et TikTok. L'entreprise renforce son équipe de marketing numérique pour mieux engager les clients et tirer parti des tendances rapides à l'approche de la saison des ventes de fin d'année. Cette approche numérique devrait compléter les efforts de marketing traditionnel au détail.
Die Singing Machine Company (NASDAQ: MICS) hat eine neue mit Sesame Street lizenzierte Produktlinie von Karaoke-Rucksäcken auf den Markt gebracht, die beliebte Charaktere wie Elmo, den Cookie Monster und Abby Cadabby zeigt. Dieses innovative Produkt richtet sich an eine jüngere Zielgruppe und ist Teil der Elektroniklinie der Firma für Jugendliche. Eine umfassende digitale Marketingkampagne über TikTok Shop, Amazon und Meta-Stores hat vor den Feiertagen starke Ergebnisse erzielt und die historischen Marketingleistungen ähnlicher Produkte übertroffen.
CEO Gary Atkinson äußerte sich ermutigend über die positive Reaktion der Verbraucher, insbesondere auf Amazon und TikTok. Das Unternehmen stärkt sein digitales marketing-Team, um die Kundenansprache zu verbessern und von den sich schnell entwickelnden Trends in der bevorstehenden Verkaufszeit zu profitieren. Dieser digitale Ansatz wird voraussichtlich die traditionellen Marketingmaßnahmen im Einzelhandel ergänzen.
- Launch of new Sesame Street licensed karaoke backpack product line
- Strong pre-holiday digital marketing campaign results
- Positive consumer response on Amazon and TikTok platforms
- Expansion into younger demographic market
- Strengthening of digital marketing team for holiday season
- None.
Insights
The launch of Singing Machine's Sesame Street branded product line represents a strategic move into the youth electronics market. This diversification could potentially broaden the company's consumer base and increase revenue streams. The early positive response on digital platforms is encouraging, but it's important to note that pre-holiday buzz doesn't always translate to sustained sales.
The shift towards digital marketing, particularly on platforms like TikTok Shop and Amazon, aligns with current consumer behavior trends. However, the
While the announcement lacks specific financial projections, the potential impact on Singing Machine's bottom line could be significant. The Sesame Street brand partnership may lead to increased product visibility and sales, particularly during the important holiday season. However, investors should be cautious as licensing fees could affect profit margins.
The company's investment in digital marketing and e-commerce platforms could potentially reduce traditional retail-related costs. Yet, the
Comprehensive Digital Marketing Campaign Generating Strong Pre-Holiday Results
Fort Lauderdale, FL, Sept. 04, 2024 (GLOBE NEWSWIRE) -- The Singing Machine Company, Inc. (“the Company”) (NASDAQ: MICS) – the worldwide leader in consumer karaoke products, announced today an update on its new Sesame Street licensed product line. This product line falls under the Company’s licensed youth electronics line which focuses on fun, highly-recognizable, and engaging singalong products.
Singing Machine’s newly available assortment of its Sesame Street karaoke products feature beloved characters such as Elmo, Cookie Monster, and Abby Cadabby. The characters are available in the Company’s latest innovative wearable karaoke backpack line featuring everyone’s favorite Sesame Street characters.
As part of this new product launch, the Company is conducting a comprehensive digital marketing campaign, led by the Company’s TikTok Shop, Amazon, and Meta storefronts. The responses on these digital platforms have gained strong market response, well ahead of historical marketing results for similar products offered by the Singing Machine. The Company’s newly released line is available at Amazon:
Singing Machine x Sesame Street Karaoke Plush
The Company has historically competed heavily through new product innovation and industry leading technology-driven functionalities. The karaoke backpack product is a fundamentally a new toy product within the karaoke industry, targeted to a younger demographic marketed through the children’s toy departments at traditional retail locations.
“We are encouraged to see very strong and positive consumer response to our new assortment, in partnership with Sesame Street,” commented Gary Atkinson, CEO of Singing Machine. “We have seen very positive early response results on Amazon and TikTok, where our digital marketing efforts appears to have gained solid traction.”
“The Company is bolstering its digital marketing team to engage our customers where they shop and take better advantage of fast-paced trends as we head into this holiday season. Almost all phases of the customer journey are now occurring digitally. We are optimistic that this approach will be additive to our traditional retail marketing efforts as we head into our key holiday retail sales season,” concluded Mr. Atkinson.
About The Singing Machine
The Singing Machine Company, Inc. (NASDAQ: MICS) is the worldwide leader in consumer karaoke products. Based in Fort Lauderdale, Florida, and founded over forty years ago, the Company designs and distributes the industry's widest assortment of at-home and in-car karaoke entertainment products. Their portfolio is marketed under both proprietary brands and popular licenses, including Carpool Karaoke and Sesame Street. Singing Machine products incorporate the latest technology and provide access to over 100,000 songs for streaming through its mobile app and select WiFi-capable products and is also developing the world’s first globally available, fully integrated in-car karaoke system. The Company also has a new philanthropic initiative, CARE-eoke by Singing Machine, to focus on the social impact of karaoke for children and adults of all ages who would benefit from singing. Their products are sold in over 25,000 locations worldwide, including Amazon, Costco, Sam’s Club, Target, and Walmart. To learn more, go to www.singingmachine.com.
Investor Relations Contact:
investors@singingmachine.com
www.singingmachine.com
www.singingmachine.com/investors
Forward Looking Statements
This press release contains or may contain forward-looking statements and information that is based upon beliefs of, and information currently available to, the Company’s management, as well as estimates and assumptions made by the Company’s management. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan” or the negative of these terms and similar expressions as they relate to Company or Company’s management identify forward-looking statements. Such statements reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions and other factors relating to the Company’s industry and Company’s operations and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended or planned.
Risks and uncertainties related to the proposed transaction include, among others: the risk that the conditions to the closing of the acquisition are not satisfied; potential adverse reactions or changes to business, including those resulting from the announcement or completion of the transaction; unexpected costs, charges or expenses resulting from the transaction; and any changes in general economic and/or industry specific conditions. Consequently, all of the forward-looking statements made by the Company, in this and in other documents or statements are qualified by factors, risks and uncertainties, including, but not limited to, those set forth under the headings titled “Disclosure Regarding Forward-Looking Statements” and “Risk Factors” in the Company’s Transition Report on Form 10-KT for the transition period from April 1, 2023 to December 31, 2023, the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2024, and other reports filed by the Company with the SEC, which are available at the SEC’s website http://www.sec.gov.
You should not place undue reliance on any forward-looking statement, each of which applies only as of the date of this press release. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations, or the results of any revision to these forward-looking statements.
FAQ
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