VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Rhea-AI Summary

SpringServe, a leading independent TV ad serving platform, announced that VIZIO will implement its Tiles solution to enhance content discovery on VIZIO SmartCast for U.S. users. This collaboration aims to improve the user experience by providing tailored content and advertising options. The Tiles feature allows publishers to showcase customized content and ads efficiently, enhancing navigation on smart TVs. The initiative underscores VIZIO's commitment to delivering immersive entertainment while utilizing advanced targeting and reporting provided by SpringServe.

Positive

• VIZIO adopts SpringServe Tiles, enhancing content discovery for millions of users.
• The Tiles feature offers flexibility for publishers to showcase customized content and advertising.
• SpringServe's technology improves user navigation and experience on connected TVs.

Negative

• None.

NEW YORK, Oct. 20, 2022 (GLOBE NEWSWIRE) -- SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen.

“We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. “SpringServe’s Tiles helps deliver personalized experiences, and simplify the search and discovery process for millions of users, whether searching for subscription or free content.”

Tiles gives publishers flexibility to showcase custom creative within the streaming interface in any size and a wide variety of formats. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. SpringServe’s advanced ad serving functionality including targeting and reporting are built into the Tiles format, giving publishers workflow efficiency.

“We created Tiles to bring the precision of video ad serving to the content discovery experience users see when they turn on their connected TVs,” said Joe Hirsch, General Manager of SpringServe. “This technology, built off the IAB native ads spec, brings new tools to the most important first impression consumers have with their television, the navigation of the home screen. CTV Native Tiles gives TV manufacturers like VIZIO additional non-interruptive ad experiences in the form of pause ads and sponsored scene selection.”

About SpringServe
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com.

About VIZIO
Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

Contact
Kar Yi Lim
klim@magnite.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9294459f-579a-4769-9caf-a757ef30ca1c

FAQ

What is the significance of VIZIO adopting SpringServe's Tiles solution?

VIZIO's adoption of SpringServe's Tiles solution enhances content discovery on SmartCast, benefiting millions of users by providing tailored experiences.

How does SpringServe's Tiles improve user experience on VIZIO SmartCast?

SpringServe's Tiles improves user experience by offering personalized content recommendations and simplifying the search process on connected TVs.

What capabilities does SpringServe's Tiles provide to publishers?

SpringServe's Tiles allows publishers to showcase customized creative content and display advertising efficiently, enhancing content management.

How does SpringServe contribute to ad performance for VIZIO?

SpringServe provides advanced ad serving functionalities, including targeting and reporting, to boost ad performance and revenue for VIZIO.