Welcome to our dedicated page for Magnite news (Ticker: MGNI), a resource for investors and traders seeking the latest updates and insights on Magnite stock.
Magnite, Inc. (NASDAQ: MGNI) is described as the world’s largest independent sell-side advertising company, and its news flow reflects its role in the global ad tech ecosystem. Publishers use Magnite’s technology to monetize content across connected TV, online video, display, and audio, while agencies and brands rely on its platform to access brand-safe, high-quality inventory and execute billions of advertising transactions.
On this page, readers can follow news about Magnite’s product developments, partnerships, financial updates, and legal matters. Recent announcements highlight the evolution of its ClearLine platform to unify curation and activation across premium omnichannel supply, as well as integrations with partners such as Cognitiv to bring deep learning and real-time curation into media buying workflows.
Magnite’s news also covers collaborations that expand programmatic access to new environments, such as cloud gaming on Smart TVs through its partnership with PHȲND and programmatic access to local linear TV inventory through a private marketplace with ITN. In addition, Magnite regularly issues press releases about quarterly financial results, conference participation, and initiatives like Magnite Access being adopted by publisher groups.
Investors, advertisers, and publishers can use this news feed to track how Magnite is positioning its sell-side technology, how it engages with partners across regions such as North America, EMEA, LATAM, and APAC, and how it responds to competitive and regulatory developments, including its disclosed litigation against Google LLC. Bookmark this page to review the latest company-issued updates and market-facing announcements related to MGNI.
Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, has announced a second successful repricing of its $363 million senior secured term loan facility due February 2031. The repricing reduces the interest rate by 75 basis points to Term SOFR + 3.00% from the previous rate of Term SOFR + 3.75%, resulting in yearly interest savings of over $2.7 million.
This interest rate improvement represents a cumulative reduction of 200 basis points compared to the rate prior to the refinancing of the Term Loan in February 2024. The maturity date and other terms remain substantially unchanged.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has achieved dominant market position with 99% CTV supply coverage and 96% omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. This represents a 24% lead over the next competitor.
The company maintains direct relationships with major media owners including Disney, Netflix, Roku, and Warner Bros. Discovery, with preferred integrations covering 90% of its CTV supply partners. Magnite's key offerings include:
- SpringServe: Built-for-streaming TV ad server
- Magnite Access: Suite of omnichannel audience products
- ClearLine: Self-service solution for premium video inventory access
- Innovative technologies including Live Stream Acceleration and AI-driven wrapper automation
Magnite (NASDAQ: MGNI) reported strong Q4 2024 results with total revenue increasing 4% to $194.0 million and Contribution ex-TAC up 9% to $180.2 million. Connected TV (CTV) segment showed impressive growth with Contribution ex-TAC reaching $77.9 million, up 23% year-over-year, exceeding guidance.
The company posted a net income of $36.4 million ($0.24 per diluted share) in Q4 2024, compared to $30.9 million ($0.16 per diluted share) in Q4 2023. Adjusted EBITDA reached $76.5 million with a 42% margin.
For 2025 outlook, Magnite expects total Contribution ex-TAC growth above 10%, with mid-teens growth excluding political advertising. The company forecasts Adjusted EBITDA margin expansion of at least 100 basis points and high-teens to 20% growth in free cash flow.
Magnite (NASDAQ: MGNI) and DIRECTV Advertising are strengthening their partnership to enhance live streaming programmatic advertising capabilities, particularly focusing on live sports events. The collaboration aims to address challenges in live streaming advertising by managing unpredictable traffic volumes and delivering diverse ad experiences.
DIRECTV recently enabled programmatic advertising on their satellite-connected devices, expanding their inventory reach. During big games, viewership can increase up to 10X, attracting approximately 20% more new advertisers, with about half of existing buyers doubling their bids compared to off-peak levels.
DIRECTV launched MySports in early 2025, a specialized bundle for sports fans, reinforcing its position as a sports leader. The company is implementing Magnite's Live Stream Acceleration (LSA) technology to optimize live inventory programmatically. The partnership provides advertisers access to content metadata signals at the network, rating, and genre-level, improving buying transparency and ad relevancy.
Magnite (MGNI), the largest independent sell-side advertising company, has announced that its executive team will be conducting in-person investor meetings at the upcoming Susquehanna Financial Group 14th Annual Technology Conference. The meetings are scheduled to take place on Thursday, February 27, 2025, in New York City.
Magnite (NASDAQ: MGNI) has partnered with Sky New Zealand to enable programmatic advertising on Sky Sport Now, the company's premium sports streaming platform. This marks the first time buyers will have programmatic access to the platform's live sports inventory through Magnite.
Sky Sport Now boasts 51.3 million annual streams and covers an average of 35 sporting codes. The partnership allows advertisers to implement data-driven targeting and optimized campaigns within a premium environment. Magnite's streaming technology will help Sky maximize content value while maintaining viewer experience quality.
The collaboration enables local digital advertisers to access Sky's engaged live sport audiences through programmatic channels, with Sky reporting strong interest from clients and agencies following the launch of digital advertising on the platform.
Magnite (MGNI), the world's largest independent sell-side advertising company, has scheduled its fourth quarter 2024 financial results announcement for February 26, 2025, after market close. The company will host a conference call at 1:30 PM (PT) / 4:30 PM (ET) on the same day to discuss its financial results and outlook.
The conference call will be accessible via toll-free numbers for domestic (844-875-6911) and international callers (412-902-6511). A simultaneous audio webcast will be available on the investor relations website. A replay will also be available with passcode 1991482.
Magnite (MGNI) has expanded its partnership with Samsung Ads to enable programmatic advertising on Samsung TV Plus in Southeast Asia. The collaboration covers Singapore, the Philippines, and Thailand, where advertisers can now programmatically access premium video inventory on Samsung's free ad-supported streaming TV (FAST) service.
Samsung TV Plus, available on millions of Samsung Smart TVs across these countries, offers free access to live TV channels including entertainment, news, and movies. The service features popular content like MythBusters, Survivor, and Deal or No Deal, with more global and local channels planned for early 2025.
This expansion represents a significant market opportunity, leveraging the growing Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia. According to Samsung Ads, seven in ten TV viewers already watch ad-supported streaming content in the region.
Magnite (NASDAQ: MGNI) has been selected as FIFA+'s global programmatic provider to power video and display advertising across North America, EMEA, LATAM, and APAC regions. This collaboration supports FIFA+'s mission to revolutionize football streaming by making previously non-televised games accessible for free to worldwide audiences.
FIFA+ will utilize Magnite's product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetize content globally and enhance viewer experience. The technology will enable programmatic advertising delivery across all FIFA+ supported devices, including mobile, desktop, and CTV platforms.
AdGood, a pioneering nonprofit CTV advertising platform, launched at CES 2025 with support from Magnite (MGNI). The platform aims to provide nonprofits with affordable access to premium Connected TV advertising space through partnerships with purpose-driven publishers.
The platform connects nonprofit agencies with premium CTV inventory through their preferred DSPs, delivering up to 400% more impressions for the same budget compared to other platforms. Magnite, as an early supporter, makes donated inventory available through its SpringServe ad server and Streaming SSP.
AdGood offers a generative AI ad manager and creative generator for organizations lacking resources, helping them create effective ads. The platform targets the over 1.8 million nonprofit organizations in the United States, aiming to help them increase awareness, boost donations, and enhance retargeting efforts through affordable CTV campaigns.