KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale
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Insights
The partnership between KERV Interactive and Magnite represents a strategic move in the digital advertising space. By integrating KERV's AI-powered video analysis and interactivity into Magnite's extensive omnichannel inventory, there's potential for a paradigm shift in how advertisers engage with audiences. The claim that interactivity can boost brand favorability and purchase intent significantly is supported by research from Magna Global, indicating an enhancement in consumer engagement metrics.
From a market research perspective, the fusion of advanced AI with programmatic video solutions could set a new industry standard for ad engagement. The ability to personalize ads based on viewer interests and interaction data is likely to result in more effective advertising campaigns, potentially increasing return on ad spend (ROAS) for marketers. This collaboration may pressure competitors to innovate similarly, potentially leading to an arms race in ad tech enhancements.
The announcement of this collaboration could have implications for the stock performance of Magnite (NASDAQ: MGNI). Investors will be keen to monitor the financial impact of this partnership on Magnite's revenue streams. The integration of KERV's technology could attract more advertisers to Magnite's platform, potentially increasing ad inventory value and driving revenue growth.
Furthermore, the emphasis on data-driven and scalable solutions aligns with the broader industry trend towards targeted and efficient advertising, which could make Magnite a more attractive investment if the company can demonstrate an improvement in its clients' campaign performance metrics. However, it is essential to remain cautious, as the actual impact on the bottom line will depend on the adoption rate and the effectiveness of the new ad products in the market.
The integration of AI-powered interactive video ads is a significant development in the ad tech industry. KERV's technology enables a more engaging and dynamic advertising experience, which can shorten the path to purchase for consumers. By leveraging AI to analyze video content and enhance interactivity, advertisers could see improved campaign metrics such as click-through rates and conversion rates.
The ability to scale these solutions across Magnite's omnichannel inventory is equally important, as it provides advertisers with unprecedented access to diverse audiences. The impact on businesses could be substantial, as they seek to maximize the effectiveness of their digital advertising budgets in a highly competitive online environment. The long-term success of this partnership will hinge on its ability to deliver measurable improvements in audience engagement and sales conversions.
Advertisers Can Access KERV’s Dynamic Video Ads, Coupled with Magnite’s Unmatched Access to Omnichannel Streaming Inventory, Driving Audience Engagement and Shortening the Path to Purchase
Delivering immersive advertising experiences at scale (Graphic: Business Wire)
“Over the past year, we’ve seen a significant increase in demand for highly immersive, interactive programmatic video solutions, underscoring the need for scalable, data-driven interactive and shoppable advertising solutions that capture audience attention and drive meaningful performance,” said Gary Mittman, Founder and CEO at KERV. “We’ve always allowed advertisers to optimize campaign creative based on audience interaction data, and personalize creative based on viewer interests. This partnership with Magnite will now allow brands to activate these capabilities with unparalleled ease and scale.”
Layering interactivity into video creative has been proven to increase brand favorability, consumer intent, and purchase intent by as much as 1.5x (source: Magna Global). And results can be even higher when that interactivity is enhanced with advanced dynamic AI technology.
“We are at an unprecedented time in digital advertising, where AI has the power to transform consumers’ experiences with the content they love and the brands they care about,” said Megan Pagliuca, Chief Activation Officer at Omnicom Media Group. “By connecting KERV’s AI-powered exploration and shoppability solutions with the scaled video supply of Magnite, this partnership helps us future-proof our media investments as part of our larger focus on the intersection of content and commerce.”
With KERV’s interactive ad capabilities now available through Magnite, buyers now have a simple, fast, and efficient path to a curated supply of KERV’s interactive and shoppable creative ad units. Other benefits include streamlined access to KERV’s portfolio of AI-powered interactive and shoppable video formats across OLV and CTV, in addition to cookie-free first-party targeting capabilities based on KERV's unique audience identifiers to ensure contextual relevance and brand safety.
"In today's fiercely competitive media landscape, the ability to dynamically deliver interactive, contextually relevant messages is critical,” said Sean Buckley, Chief Revenue Officer at Magnite. “Our partnership with KERV provides clients with direct access to premium ad inventory while their first-party, real-time data automates and streamlines the creative optimization process, driving maximum impact. This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”
About KERV Interactive
KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world's leading brands and publishers.
For more information, please visit www.kerv.ai.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling
View source version on businesswire.com: https://www.businesswire.com/news/home/20240411613460/en/
KERV Interactive
Jonathan
jonathan@salientmg.com
Magnite
Kar Yi Lim
klim@magnite.com
Source: KERV Interactive
FAQ
How do KERV Interactive and Magnite (MGNI) collaborate to deliver immersive advertising experiences?
What benefits do advertisers gain from the partnership between KERV Interactive and Magnite (MGNI)?
How does interactivity in video creative impact brand favorability and consumer intent according to Magna Global?
