Magnite Signs With NewsGuard to Enhance Commitment to Brand Safety and Inventory Quality

Rhea-AI Summary

Magnite (Nasdaq: MGNI) has partnered with NewsGuard to enhance the credibility assessment of news-oriented inventory on its advertising platform. This collaboration aims to prevent the monetization of misinformation and ensure that programmatic advertising supports trustworthy journalism. NewsGuard provides detailed trust ratings for thousands of news sources, enabling Magnite to uphold standards of transparency and integrity. The partnership reflects a commitment to brand safety and aligns with the growing demand for reliable information in digital advertising.

Positive

• Partnership with NewsGuard enhances inventory credibility assessment.
• Improves brand safety by preventing ad placements on unreliable sources.
• Access to detailed ratings for thousands of news sources supports transparency.

Negative

• None.

Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent the monetization of misinformation and disinformation across its platforms

NEW YORK, May 24, 2022 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality. NewsGuard will enable Magnite to better assess the credibility of news-oriented inventory and help prevent the monetization of misinformation and disinformation on Magnite’s platforms.

“Brands and agencies want to know that their investment in programmatic advertising isn’t supporting the propagation of disinformation and misinformation on the Internet,” said Timothy Jasionowski, Senior Vice President, Brand Safety at Magnite. “NewsGuard will help ensure our global exchanges offer news and information sites that meet Magnite’s standards for transparency and journalistic integrity.”

NewsGuard works with advertisers, agencies, and ad tech companies to help protect brands from ad placements on sites spreading false narratives and instead direct their ads to trustworthy news sites. Magnite will have access to NewsGuard’s detailed trust ratings for thousands of news and information sources developed by a team of trained journalists using a specific set of criteria that assesses the credibility and transparency practices of each site.

“Advertising responsibly on news by investing in high quality journalism and avoiding unreliable news isn’t just good for the world—it’s also good business,” said Matt Skibinski, General Manager at NewsGuard. “We’re thrilled that Magnite has taken this proactive step toward ensuring news publishers on its platform are credible and transparent—and that its clients can support quality journalism through high quality, premium inventory.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About NewsGuard
Launched in March 2018 by media entrepreneur and award-winning journalist Steven Brill and former Wall Street Journal publisher Gordon Crovitz, NewsGuard provides credibility ratings and detailed “Nutrition Labels” for thousands of news and information sources. NewsGuard rates all the news and information sources that account for 95% of online engagement across the US, UK, Canada, Germany, France, and Italy.

NewsGuard’s ratings are conducted by trained journalists using nine apolitical criteria of journalistic practice, including whether a news source repeatedly publishes false content, whether it regularly corrects or clarifies errors, and whether it avoids deceptive headlines. Based on the criteria, each source receives an overall trust rating, a trust score of 0-100, a score on each of the nine criteria, and a detailed “Nutrition Label” explaining the rating and providing examples of the site’s editorial practices. Advertisers, advertising agencies and advertising tech companies license NewsGuard’s ratings to direct their programmatic advertising toward legitimate journalism and avoid misinformation. For more information, including to download the browser extension and review the ratings process, visit newsguardtech.com.

Media Contact

Kar Yi Lim
klim@magnite.com
+1 917-658-1994

Matt Skibinski
matt.skibinski@newsguardtech.com
+1 973-818-4698

FAQ

What is Magnite's recent partnership with NewsGuard about?

Magnite's partnership with NewsGuard aims to enhance the credibility of news-oriented inventory and prevent the monetization of misinformation.

How does the partnership with NewsGuard benefit Magnite?

The partnership allows Magnite to access detailed trust ratings for news sources, improving brand safety and ensuring advertisements are placed on credible sites.

What does NewsGuard do?

NewsGuard rates news sources for credibility and transparency, helping advertisers avoid sites that spread misinformation.

When was the partnership between Magnite and NewsGuard announced?

The partnership was announced on May 24, 2022.

What is the stock symbol for Magnite?

Magnite's stock symbol is MGNI.