Magnite Selected by GroupM to Power GroupM Premium Marketplace in North America and as a Preferred Technology Partner Globally

Rhea-AI Summary

Magnite (NASDAQ: MGNI) has been selected as the primary technology partner for GroupM in the US and Canada. This partnership consolidates GroupM's programmatic media buying across CTV, digital video, and display into Magnite's platform. GroupM aims to enhance buying power and optimize advertising strategies through this collaboration. The SpringServe ad server will also be utilized for the GroupM Premium Marketplace. This deal signifies a major advancement in media planning and execution, reflecting the need for efficient digital media investment.

Positive

• GroupM consolidating all media buys with Magnite enhances operational efficiency.
• Partnership expected to streamline advertising processes and improve collaboration.
• Access to Magnite's advanced technology and strong publisher relationships.
• Increased focus on data enablement solutions, measurement, and forecasting.

Negative

• None.

Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada

NEW YORK, Feb. 24, 2022 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada as well as a global preferred technology partner. GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite on a preferred basis globally across EMEA, APAC and LATAM.

“Magnite has been a trusted technology provider for a number of years and we are excited to officially leverage them as our primary exchange in the US and on a preferred basis globally to enhance our collective buying power,” said Andrew Meaden, Global Head of Investment at GroupM. “Consolidating our media investments within a central platform is a huge benefit to our global organization. Magnite’s strong relationships with top tier media owners and advanced technology across a range of screens and formats are two top reasons among many others that we are making this move.”

With technology at the heart of this preferred relationship, Magnite and GroupM will collaborate closely to simplify and optimize various aspects of advertising. As brands shift towards audience-based buying strategies, data enablement solutions will be an area of focus, as will measurement and forecasting. Magnite’s award-winning CTV platform, which features a real time data and analytics dashboard, gives buyers like GroupM live campaign performance updates. Leading publishers including Disney and Samsung utilize Magnite to manage and monetize their inventory. Additionally, GroupM will leverage the SpringServe ad server as the frontend for the GroupM Premium Marketplace.

“This partnership is indicative of how modern agencies are transforming media planning and execution, with GroupM leading the way on innovation,” said Sean Buckley, Chief Revenue Officer at Magnite. “We are excited to roll up our sleeves and collaborate with the GroupM team to make advertising more efficient and effective. This is another major milestone in streamlining the workflow between the buy and sell side, while continuing to scale digital media investment for the independent internet.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About GroupM
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment, and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com.

Forward-Looking Statements
This press release contains forward-looking statements. Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements, including factors identified under the caption "Risk Factors” in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2021 and subsequent Quarterly Reports on Form 10-Q. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Media Contact
Charlstie Veith
Magnite
cveith@magnite.com
516-300-3569

FAQ

What partnership did Magnite announce on February 24, 2022?

Magnite announced a partnership with GroupM to consolidate programmatic media buying across CTV, digital video, and display within its platform in the US and Canada.

How will GroupM utilize Magnite's platform?

GroupM will use Magnite's platform to enhance its buying power and streamline media investments, leveraging advanced technology and data solutions.

What is the significance of the SpringServe ad server in this partnership?

The SpringServe ad server will serve as the frontend for the GroupM Premium Marketplace, facilitating effective ad management and delivery.

What are the expected benefits of the Magnite and GroupM partnership?

The partnership is expected to improve advertising efficiency, enhance data solutions, and simplify overall media buying processes.