Magnite Launches Prebid Page Integration to Help Publishers Simplify Header Bidding Configurations

Rhea-AI Summary

Magnite (NASDAQ: MGNI) has launched a new solution called Prebid Page Integration (PPI), designed to facilitate the integration of Prebid.js with publisher websites. This framework simplifies the process, requiring fewer engineering resources, and allows publishers of all sizes to deploy and optimize their own header bidding solutions. By open sourcing PPI, Magnite aims to democratize online advertising and empower publishers with better control over their monetization efforts. The initiative is part of Magnite's ongoing commitment to enhance its Demand Manager features.

Positive

• Launch of Prebid Page Integration (PPI) simplifies Prebid.js integration for publishers.
• Open sourcing PPI democratizes access to advanced advertising technology.
• Enables publishers to focus on monetization and user experience rather than technical setup.

Negative

• None.

Solution offers publishers a standardized taxonomy for how Prebid’s auctioning technology interacts with their web pages and ad server

Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

NEW YORK, March 17, 2022 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced the launch of a new solution called Prebid Page Integration (PPI), a framework for integrating Prebid.js with publisher websites. Prebid.js is the most widely adopted header bidding solution in the world.

The solution will enable publishers to integrate Prebid with their preferred ad server in a simplified way, requiring fewer engineering resources. To democratize access to this technology, Magnite is in the process of open sourcing PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution.

“PPI saves publishers time with a more efficient workflow, giving them more time to focus on improving their monetization and user experience instead of Prebid setup,” said Garrett McGrath, Senior Vice President, Product at Magnite. “As we were developing this framework, we realized the benefits were too great to restrict it only to our own clients. In open sourcing the code, we hope to help democratize online advertising and put more power and control in publishers’ hands.”

PPI is the latest Demand Manager feature that Magnite will open source. Other initiatives that Magnite has developed and shared with the wider Prebid community include the Control Center identity management tool.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact

Kar Yi Lim
klim@magnite.com
917-658-1994

FAQ

What is Magnite's new solution called?

Magnite has launched a solution called Prebid Page Integration (PPI).

How does the Prebid Page Integration (PPI) benefit publishers?

PPI simplifies the integration process of Prebid.js, requiring fewer engineering resources and allowing for better monetization.

Is Magnite's PPI open-sourced?

Yes, Magnite is open sourcing PPI to allow publishers of all sizes to use it.

What market is Magnite targeting with PPI?

Magnite is targeting the online advertising market, specifically helping publishers improve their header bidding solutions.

When was the PPI launched?

The Prebid Page Integration (PPI) was announced on March 17, 2022.