Atmosphere Selects SpringServe to Power Programmatic Advertising for Digital Out of Home Campaigns

Rhea-AI Summary

SpringServe Integrates with Atmosphere for Enhanced DOOH Advertising

On July 27, 2022, SpringServe announced its strategic integration with Atmosphere, enhancing video-centric digital out-of-home (DOOH) advertising. This collaboration empowers Atmosphere to optimize programmatic DOOH campaigns by leveraging SpringServe's advanced ad serving technology. With features like frequency capping and competitive separation, Atmosphere aims to deliver superior ad experiences. The platform reaches over 35 million unique visitors monthly, and was recognized in Fast Company's Most Innovative Companies list.

Positive

• Integration enhances Atmosphere's programmatic DOOH advertising capabilities.
• SpringServe's technology offers advanced tools like frequency capping and creative size targeting.
• Atmosphere attracts over 35 million unique visitors per month, enhancing ad reach.

Negative

• None.

Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces

NEW YORK, July 27, 2022 (GLOBE NEWSWIRE) -- SpringServe,the leading independent TV ad serving platform, today announced a strategic integration with Atmosphere, the worldwide leader in streaming TV entertainment for businesses. SpringServe will power Atmosphere’s video-centric digital out of home (DOOH) inventory.

SpringServe’s ad serving technology helps media owners maximize the value of their inventory. Through this integration, SpringServe will power Atmosphere’s programmatic DOOH campaigns and ensure a superior quality ad experience for consumers, using tools including frequency capping, competitive separation, and creative size targeting. The SpringServe platform also allows Atmosphere to optimize and measure campaign performance.

Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature, news and entertainment, reaching more than 35 million unique visitors per month. The company was named to this year’s Fast Company’s Most Innovative Companies list.

“Video-centric DOOH media owners encounter similar viewer experience challenges that CTV publishers face and the features we’ve developed at SpringServe will effectively address these issues,” said Joe Hirsh, General Manager at SpringServe. “SpringServe’s platform is well suited to help Atmosphere with a range of ad delivery and monetization needs to power their programmatic advertising.”

“SpringServe’s technology enables us to easily manage, track and measure programmatic DOOH inventory,” said Michael Santa Cruz, VP, Pricing & Yield at Atmosphere. “As the leading video ad-serving platform, SpringServe provides transparency and a superior level of functionality to run campaigns at scale.”

About SpringServe
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com.

About Atmosphere
Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s 2022 Most Innovative Companies list, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.

SpringServe Media Contacts
Danielle DeVoren / Brittany Tibaldi
215-206-3111 / 347-487-6794
ddevoren@kcsa.com / btibaldi@kcsa.com

FAQ

What is the significance of SpringServe's integration with Atmosphere for MGNI shareholders?

The integration enhances Atmosphere's advertising capabilities, potentially increasing revenue and growth prospects for MGNI.

How will SpringServe's technology improve Atmosphere's ad experience?

SpringServe's technology provides features like frequency capping, ensuring a superior quality ad experience.

What audience does Atmosphere target with its streaming platform?

Atmosphere targets businesses and public spaces, reaching over 35 million unique visitors monthly.

When was the announcement of SpringServe's integration with Atmosphere made?

The announcement was made on July 27, 2022.

How does SpringServe's technology impact programmatic advertising for Atmosphere?

It allows Atmosphere to optimize and measure campaign performance effectively.