Detroit Lions Name BetMGM First Official Sports Betting Partner

Rhea-AI Summary

The Detroit Lions have announced BetMGM as their first Official Sports Betting Partner, enhancing their multi-year partnership with MGM Resorts. The collaboration includes fan-focused assets like Lions Bingo and Lions Perks, along with digital marketing and in-stadium promotions. BetMGM will offer new cash prizes and trips via Lions Bingo, which allows fans to predict game plays. This partnership aims to engage fans during the football season, with a focus on responsible gambling through programs like GameSense.

Positive

• BetMGM becomes the Detroit Lions' first Official Sports Betting Partner, enhancing fan engagement.
• Introduction of cash prizes and trips in Lions Bingo, providing new incentives for fan participation.
• Expansion of digital marketing and promotional assets, likely to increase fan interaction.

Negative

• None.

DETROIT, Sept. 3, 2020 /PRNewswire/ -- The Detroit Lions announced today that BetMGM, the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC), is the club's first Official Sports Betting Partner. The partnership features fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. These additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions, which features the MGM Grand Detroit Tunnel Club at Ford Field.

"The Detroit Lions historic relationship with BetMGM has been years in the making and we're proud to announce details of our official partnership," said Detroit Lions Team President Rod Wood. "We're continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans."

BetMGM's Chief Marketing Officer Matt Prevost said, "When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state's top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM."

Lions Bingo, available on the Detroit Lions mobile app, is a predictive, free to play game introduced during the 2019 season. Fans can play bingo while guessing what plays might happen or statistics achieved during home and away Lions games for various, non-cash prizes. New for 2020, with BetMGM as a partner, fans that accurately predict the right sequence of game scenarios will be eligible to win cash prizes and future all-expenses paid trips to visit MGM Resorts properties across the country.

David Tsai, President, Midwest Group, MGM Resorts, said, "All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season. We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences."

Lions Perks was first introduced during the 2018 season and is open to all fans at Lions home games within the team's mobile app. BetMGM and the BetMGM Sports Lounge at MGM Grand Detroit Casino will offer exclusive Lions Perks rewards and special offers. A portion of Lions Perks and BetMGM points can now also be gifted to benefit Detroit Lions Charities. Guests are encouraged to scan their Lions Perks Card for every merchandise or food/beverage purchase at Ford Field to earn entries into Gameday specific sweepstakes. Season Ticket Members also qualify for Super Bowl and Pro Bowl Sweepstakes when scanning their Lions Perks card for in-stadium purchases. 

To access both Lions Bingo and Lions Perks, fans can download the Lions mobile app, available on iOS and Android.

Sports betting in Michigan was signed into law in late 2019. As BetMGM and MGM Resorts continue to expand and evolve its sports betting platforms, responsible gambling education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The program comes alive through personal interactions between guests and trained staff based at each property's M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk. Players can also visit www.mgmresorts.com/gamesense. 

About Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth-oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2016, when they finished with a 9-7 record. 

About BetMGM
BetMGM is a market leading sports betting and gaming platform created by the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court's decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.

About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable resort brands in the industry such as Bellagio, MGM Grand, ARIA and Park MGM. The Company's 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its "Focused on What Matters: Embracing Humanity and Protecting the Planet" initiative, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.

About MGM Grand Detroit
The only Forbes Four-Star hotel in Detroit, the AAA Four Diamond Award-winning MGM Grand Detroit is the city's first and only downtown hotel, gaming and entertainment destination built from the ground up. The hotel features 400 chic and stylish guest rooms, including nine rooftop VIP suites and 56 opulent corner suites. Guests enjoy signature restaurants including the hotel's own sports pub, TAP at MGM Grand Detroit; casual dining options; several bars and lounges; Detroit's premier sports betting destination, BetMGM Sports Lounge; and the only Topgolf Swing Suite and only resort-style spa in Southeast Michigan. More than 30,000 square feet of meeting space hosts everything from large corporate events to intimate black-tie affairs. MGM Grand Detroit is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information, visit mgmgranddetroit.com or call toll free at (877) 888-2121.

Forward-Looking Statements
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including BetMGM's ability to expand in new or existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions and not on historical facts. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the effects of economic and market conditions in the jurisdictions in which BetMGM operates, competition with other iGaming and sports betting platforms, the timing and costs of expanding in new jurisdictions as well as obtaining and maintaining the required permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

MEDIA CONTACTS

Detroit Lions
Ellen Trudell
Ellen.Trudell@lions.nfl.net

BetMGM
Elisa Richardson
press@betmgm.com

MGM Resorts
Marc Jacobson
media@mgmresorts.com

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SOURCE MGM Resorts International

FAQ

What is the significance of BetMGM partnering with the Detroit Lions?

BetMGM is the first Official Sports Betting Partner of the Detroit Lions, enhancing fan engagement and promoting sports betting in Michigan.

How will BetMGM benefit Detroit Lions fans?

Fans can participate in Lions Bingo for cash prizes and exclusive offers through Lions Perks, enhancing their game-day experience.

When was BetMGM announced as the official partner of the Detroit Lions?

The partnership was announced on September 3, 2020.

What are Lions Bingo and Lions Perks?

Lions Bingo is a predictive game for fans to engage with during games, while Lions Perks offers rewards for purchases made at games.

What is GameSense in relation to BetMGM?

GameSense is a responsible gambling program that promotes positive interactions and education about gambling.