Denver Broncos And BetMGM Agree To Multi-Year Sports Betting Partnership

Rhea-AI Summary

On July 9, 2020, the Denver Broncos and BetMGM announced a multi-year partnership, marking BetMGM as the official sports betting partner of the team. This agreement enables BetMGM to enhance fan engagement at Empower Field with exclusive offerings such as premium lounges, travel packages, and a free-to-play game. The collaboration aims to leverage MGM Resorts' loyalty program, M life Rewards, and includes in-stadium promotions and digital marketing. The BetMGM mobile app launched recently in Colorado, offering new users bonuses on their first bets.

Positive

• Partnership enhances fan engagement through premium experiences and BetMGM Lounge.
• Free-to-play mobile game available to Broncos fans, fostering interaction.
• Integration with M life Rewards offers additional benefits for fans.

Negative

• None.

DENVER, July 9, 2020 /PRNewswire/ -- The Denver Broncos and BetMGM, a market-leading sports betting and gaming platform from ROAR Digital, LLC – the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC), announced today that they have entered into a multi-year agreement.

As an official sports betting partner of the Broncos, BetMGM and MGM Resorts will provide premium fan experiences, including a new BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, and benefits through MGM Resorts' loyalty program, M life Rewards. The strategic partnership also includes a free-to-play mobile game, digital marketing assets, and in-stadium promotions and signage.

"This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts," said BetMGM's Chief Marketing Officer Matt Prevost. "We're excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favorite football team."

The BetMGM Lounge, located on the Level 1 concourse adjacent to Gate 4 and outside Section 111/112, will allow fans 21 years of age and older access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM's mobile app. Additional in-stadium promotions, highlighted by BetMGM's season-long First Possession Payoff, will be announced at a later date.

The free-to-play game will be available to Broncos fans directly on The Bronco's official mobile app. The game will offer eligible fans the opportunity to test their sports prediction skills and win MGM Resorts prizes, including trips to MGM Resorts properties nationwide.

Denver Broncos Chief Commercial Officer Mac Freeman said, "When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting. Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app."

BetMGM recently launched in Colorado in partnership with the Midnight Rose Hotel and Casino. The BetMGM mobile app is available for download in Colorado on both iOS and Android. New customers to the BetMGM Colorado app will receive $100 in free bonus credit when placing a first bet of $10 or more on any Denver Broncos Game or Broncos future wager using bonus code BRONCOS at registration. For more information, follow @BetMGM on Twitter.

About BetMGM
BetMGM is a market leading sports betting and gaming platform by ROAR Digital LLC, the joint venture between (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court's decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.

About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable resort brands in the industry such as Bellagio, MGM Grand, ARIA and Park MGM. The Company's 50/50 venture, ROAR Digital LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its "Focused on What Matters: Embracing Humanity and Protecting the Planet" initiative, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.

About GVC Holdings
GVC Holdings PLC is one of the world's largest sports-betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 250 index and has licenses in more than 20 countries, across five continents. For more information see the Group's website: www.gvc-plc.com

Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. MGM Resorts has based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the future results of BetMGM. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

CONTACTS
BetMGM
Elisa Richardson
media@betmgm.com

Denver Broncos
Seth Medvin
Seth.Medvin@Broncos.nfl.net

MGM Resorts
Marc Jacobson
media@mgmresorts.com

 

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SOURCE MGM Resorts International

FAQ

What is the BetMGM partnership with the Denver Broncos?

The BetMGM partnership is a multi-year agreement that designates BetMGM as the official sports betting partner of the Denver Broncos, offering enhanced fan experiences and promotional activities.

What benefits do Broncos fans receive from the BetMGM partnership?

Broncos fans will enjoy premium experiences, access to the BetMGM Lounge, VIP travel packages, and a free-to-play game with chances to win MGM Resorts prizes.

When did BetMGM launch in Colorado?

BetMGM launched in Colorado in 2020 as part of a partnership with the Midnight Rose Hotel and Casino.

How can new users benefit from the BetMGM mobile app in Colorado?

New users to the BetMGM mobile app in Colorado can receive $100 in free bonus credit when placing their first bet of $10 or more on any Denver Broncos game.