BetMGM signs with PGA TOUR as an Official Betting Operator
On August 3, 2020, BetMGM announced a multi-year partnership with the PGA TOUR, becoming an Official Betting Operator. This agreement grants BetMGM the rights to use PGA TOUR branding and access to media advertising, including pre- and post-game betting programming. BetMGM's mobile app is currently available in seven states with plans to expand to eleven by the end of 2020. The partnership aims to enhance BetMGM's offerings while driving sports betting engagement among fans, backed by PGA TOUR's significant presence in the gaming industry.
- Signed a multi-year partnership with PGA TOUR as an Official Betting Operator, expanding market reach.
- Access to use PGA TOUR branding and advertising rights will enhance BetMGM's marketing strategy.
- Plans to expand operations to eleven states by the end of 2020, increasing potential customer base.
- Potential competition with other iGaming and sports betting platforms may affect market share.
- Expansion into new jurisdictions may encounter regulatory challenges and costs.
PONTE VEDRA BEACH, Fla., Aug. 3, 2020 /PRNewswire/ -- The PGA TOUR announced today that BetMGM has signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR.
By joining the TOUR's Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
"BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments," said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. "Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf."
The PGA TOUR is one of the most popular offerings on BetMGM's platform. Currently available for download on iOS and Android, the BetMGM mobile app offers the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in eleven states by the end of 2020.
Matt Prevost, BetMGM Chief Marketing Officer said, "We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM's advanced betting technology, combined with the PGA TOUR's world-class competitions and iconic players, will not only advance the TOUR's position at the forefront of professional sports, but the entire betting industry as well."
BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.
Following the Supreme Court's repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.
About PGA TOUR
By showcasing golf's greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide. The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world's best players, hailing from 29 countries and territories (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record
About BetMGM
BetMGM is a market leading sports betting and gaming platform by ROAR Digital LLC, the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court's decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.
Forward-Looking Statements
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including BetMGM's ability to grow in new or existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions and not on historical facts. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the effects of economic and market conditions in the jurisdictions in which BetMGM operates, competition with other iGaming and sports betting platforms, the timing and costs of expanding in new jurisdictions as well as obtaining and maintaining the required permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
CONTACTS:
Mark Stevens, PGA TOUR, 904-861-5112, markstevens@pgatourhq.com
Elisa Richardson, BetMGM, elisa.richardson@roardigital.com
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SOURCE MGM Resorts International
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