The Marygold Companies Launches New Fintech App in U.K.

Rhea-AI Summary

The Marygold Companies (NYSE American: MGLD) has launched its mobile banking fintech app in the U.K. through its subsidiary Marygold & Co. (UK). The app, now available on Apple App Store and Google Play Store, was officially introduced at Westfield London in White City.

The app features include digital 'piggy banks', savings 'nudges', automatic notifications, and Easy Access Savings Accounts with attractive interest rates protected under the U.K.'s Financial Services Compensation Scheme (FSCS). Key partnerships include Griffin Bank for savings accounts and Moneyhub Financial Technology for Open Banking services.

Marketing efforts will commence in the next 60-90 days, targeting both individuals and businesses. The platform, adapted from Marygold & Co.'s U.S. technology, is designed to address the unique financial needs of U.K. customers, as research indicates most U.K. citizens feel traditional banks don't adequately meet their financial goals.

Positive

• Launch of new fintech app in UK market expands global presence
• Partnership with established financial institutions (Griffin Bank, Moneyhub)
• Competitive advantage through proprietary technology
• Strong US presence with ~$3 billion in assets under management
• FSCS protection for savings accounts

Negative

• Significant marketing expenses expected in next 60-90 days
• Entering highly competitive UK fintech market
• New product with unproven market acceptance

Insights

Fintech Market Analyst

The Marygold Companies' launch of its fintech mobile banking app in the UK represents a significant strategic expansion for this small-cap company. With a market capitalization of just $44 million, MGLD is making a bold move into the highly competitive UK fintech landscape, where established neobanks like Revolut, Monzo, and Starling Bank already command substantial market share.

The company's approach centers on differentiation through what they describe as an "emotionally intelligent" platform with personalized savings features, digital "piggy banks," and competitive interest rates on Easy Access Savings Accounts. Their partnership model with Griffin Bank (providing banking infrastructure) and Moneyhub (for open banking capabilities) follows standard industry practice for market entry without the regulatory burden of obtaining a full banking license.

The current rising interest rate environment potentially creates a favorable backdrop for savings-focused products, which aligns with Marygold's offering. However, the UK neobanking space is notoriously expensive for customer acquisition, with costs typically ranging from £40-100+ per customer and long runways to profitability.

What's particularly interesting is the contrast between MGLD's modest market cap and their claim of managing approximately $3 billion in ETF assets in the US. This disparity suggests either potential undervaluation or challenges in their core business model. The decision to build on proprietary technology rather than utilizing established banking-as-a-service platforms represents both a potential competitive advantage (through differentiation) and an execution risk (increased development complexity).

While this product launch opens a new potential revenue stream in a large market, investors should recognize that building meaningful market share in UK financial services typically requires substantial capital investment and patience. The success metrics to watch will be initial user adoption rates following their marketing push in the next 60-90 days.

–App Now Available in U.K. Playstores for Android and iOS–

SAN CLEMENTE, Calif.--(BUSINESS WIRE)-- The Marygold Companies, Inc. (“TMC” or the “Company”) (NYSE American: MGLD), a diversified global holding company, today announced that its wholly owned subsidiary, Marygold & Co. (UK), has initiated marketing its mobile banking fintech app for the U.K., and the app is now available on the Apple App Store and Google Play Store. The launch event to officially introduce the app was conducted on the ground floor of the Westfield London in White City.

“Marketing ramp-up is scheduled to begin during the next 60 - 90 days to individuals and businesses,” said Matthew Parden, President of Marygold & Co. (UK). “The mobile banking app was adapted for the U.K. banking system based on the platform developed in-house by the team at Marygold & Co. in the U.S. and incorporates features specific to U.K. clientele.”

The app enables users to digitally manage their financial lives for saving, investing and spending. The app’s features include:

• Digital “piggy banks,” friendly and flexible savings “nudges,” automatic notifications such as balance alerts and trusted contact alerts for large withdrawals.

•  Easy Access Savings Accounts offering attractive interest rates, eligible for protection under the U.K.’s Financial Services Compensation Scheme (FSCS).

• U.K. app partners that include Griffin Bank Ltd, which provides the savings accounts, and Moneyhub Financial Technology Ltd, which provides Open Banking, Account Information (open data) and Payment Initiation services.

“We are excited to be introducing this innovative product, which we believe will give us a competitive advantage, allowing us to immediately offer highly attractive interest rates in the large financial services market,” Parden said. “We believe Marygold & Co. (UK) will be the first financial services organization to launch an app based on proprietary technology that focuses on consumers’ complexities and behaviors, recognizing that we are all unique and have our own financial DNA.”

Nicholas Gerber, CEO of The Marygold Companies, said, “Following a successful proof-of-concept phase and comprehensive marketing research, we are now directing our resources toward marketing the app in the U.K. We anticipate there will be a faster adoption rate in the U.K., where the market is highly focused, and where the consolidated company already has an established financial services business. Research indicates that most U.K. citizens do not feel that their current traditional banks adequately meet their financial goals and savings needs. The Marygold & Co. (UK) app recognizes diverse financial personalities and requirements, and offers an ‘emotionally intelligent’ suite of unique, attractive features that allow users to self-curate their own savings plans and journeys.

“Leveraging our experience and success in the U.S. as an ETF fund manager, averaging approximately $3 billion in assets under management, together with our U.S. fintech banking development team, we have positioned the Company to expand into the global financial services arena,” added Gerber. “The development and commercial launch of the Marygold & Co. (UK) app this month is a firm step in that direction. Congratulations to Matthew Parden and his U.K. team.”

About Marygold & Co. and Marygold & Co. (UK)

Marygold & Co. (Marygoldandco.com), headquartered in Walnut Creek, CA, is a wholly owned subsidiary of The Marygold Companies and was established in 2019 to explore opportunities in the financial technology sector. Marygold & Co. (UK) Limited (https://marygoldandco.uk/), also a wholly owned TMC subsidiary, was established in the U.K. in 2021 and operates through two UK-based investment advisory business units: Marygold & Co Limited, acquired in 2022 (http://www.tfam.co.uk/), and Step-by-Step Financial Planners (https://www.sbsfp.co.uk), acquired in 2024, that manage clients’ financial wealth across a diverse product range.

About The Marygold Companies, Inc.

The Marygold Companies was founded in 1996 and repositioned as a global holding firm in 2015. The Company currently has operating subsidiaries in ETF fund management, financial services, food manufacturing, printing, security systems and beauty products, under the trade names USCF Investments, Marygold & Co., Marygold & Co. (UK) Limited, Step-By-Step Financial Planners, Ltd., Gourmet Foods, Printstock Products, Brigadier Security Systems and Original Sprout, respectively. Offices and manufacturing operations are in the U.S., New Zealand, U.K., and Canada. For more information, visit www.themarygoldcompanies.com.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may” “will,” “could,” “should” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. Such forward-looking statements, including, but not limited to, marketing ramp-up of the mobile fintech banking app in the U.K., involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. Readers should refer to the further detail of the risks disclosed in the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission and in the Company’s other filings with the Securities and Exchange Commission. The foregoing list of factors is not exclusive. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250317495590/en/

Media and investors, for more Information, contact:

Roger S. Pondel

PondelWilkinson Inc.

310-279-5965

rpondel@pondel.com

Contact the Company:

David Neibert, Chief Operations Officer

949-429-5370

dneibert@themarygoldcompanies.com

Source: The Marygold Companies, Inc.

FAQ

What features does the new Marygold (MGLD) UK banking app offer?

The app offers digital piggy banks, savings nudges, automatic notifications, balance alerts, and Easy Access Savings Accounts with competitive interest rates protected under FSCS.

When will Marygold (MGLD) begin marketing its UK banking app?

Marketing efforts are scheduled to begin within 60-90 days following the launch, targeting both individuals and businesses.

Who are the key partners for Marygold's (MGLD) UK banking app?

The app partners with Griffin Bank for savings accounts and Moneyhub Financial Technology for Open Banking services.

What is the current asset under management of Marygold (MGLD) in the US?

The company manages approximately $3 billion in assets as an ETF fund manager in the US.