Magna and NVIDIA Team Up to Advance Next-Gen Automotive Technologies
Magna has announced a strategic collaboration with NVIDIA to integrate the NVIDIA DRIVE AGX platform into their next-generation automotive solutions. The partnership will utilize NVIDIA's DRIVE AGX Thor system-on-chip (SoC), powered by Blackwell GPU architecture, to enable advanced AI and autonomous driving capabilities.
The collaboration focuses on developing L2+ through L4 active safety solutions, with Thor delivering up to 1,000 trillion operations per second of AI compute power. Magna will leverage NVIDIA Drive-OS for development, integration, and validation workflows, with plans to unveil a working demonstration platform in Q4 2025.
This initiative aims to address computing complexity while integrating ADAS, autonomous driving, and interior cabin AI features. The partnership combines Magna's automotive expertise in features like adaptive cruise control and driver monitoring with NVIDIA's accelerated compute capabilities to develop scalable, flexible solutions meeting market needs and regulatory requirements.
Magna ha annunciato una collaborazione strategica con NVIDIA per integrare la piattaforma NVIDIA DRIVE AGX nelle loro soluzioni automobilistiche di nuova generazione. La partnership utilizzerà il sistema-on-chip (SoC) NVIDIA DRIVE AGX Thor, alimentato dall'architettura GPU Blackwell, per abilitare capacità avanzate di intelligenza artificiale e guida autonoma.
La collaborazione si concentra sullo sviluppo di soluzioni di sicurezza attiva L2+ fino a L4, con Thor che offre fino a 1.000 trilioni di operazioni al secondo di potenza di calcolo AI. Magna sfrutterà NVIDIA Drive-OS per i flussi di lavoro di sviluppo, integrazione e validazione, con piani per svelare una piattaforma dimostrativa funzionante nel Q4 2025.
Questa iniziativa mira a affrontare la complessità computazionale integrando ADAS, guida autonoma e funzionalità AI per l'abitacolo. La partnership combina l'esperienza automobilistica di Magna in caratteristiche come il controllo della velocità adattivo e il monitoraggio del conducente con le capacità di calcolo accelerate di NVIDIA per sviluppare soluzioni scalabili e flessibili che soddisfano le esigenze del mercato e i requisiti normativi.
Magna ha anunciado una colaboración estratégica con NVIDIA para integrar la plataforma NVIDIA DRIVE AGX en sus soluciones automotrices de próxima generación. La asociación utilizará el sistema en un chip (SoC) NVIDIA DRIVE AGX Thor, impulsado por la arquitectura de GPU Blackwell, para habilitar capacidades avanzadas de inteligencia artificial y conducción autónoma.
La colaboración se centra en el desarrollo de soluciones de seguridad activa desde L2+ hasta L4, con Thor proporcionando hasta 1.000 billones de operaciones por segundo de potencia de cálculo de IA. Magna aprovechará NVIDIA Drive-OS para los flujos de trabajo de desarrollo, integración y validación, con planes de presentar una plataforma de demostración funcional en el cuarto trimestre de 2025.
Esta iniciativa tiene como objetivo abordar la complejidad computacional integrando ADAS, conducción autónoma y características de IA en la cabina. La asociación combina la experiencia automotriz de Magna en características como el control de crucero adaptativo y el monitoreo del conductor con las capacidades de cálculo aceleradas de NVIDIA para desarrollar soluciones escalables y flexibles que satisfacen las necesidades del mercado y los requisitos regulatorios.
마그나는 NVIDIA와 전략적 협력을 발표하고 NVIDIA DRIVE AGX 플랫폼을 차세대 자동차 솔루션에 통합할 계획입니다. 이 파트너십은 Blackwell GPU 아키텍처로 구동되는 NVIDIA DRIVE AGX Thor 시스템 온 칩(SoC)을 활용하여 고급 AI 및 자율 주행 기능을 가능하게 합니다.
협력은 L2+에서 L4까지의 능동 안전 솔루션 개발에 중점을 두며, Thor는 초당 최대 1,000조 개의 AI 연산 능력을 제공합니다. 마그나는 개발, 통합 및 검증 작업을 위해 NVIDIA Drive-OS를 활용하고, 2025년 4분기에 작동하는 시연 플랫폼을 공개할 계획입니다.
이 이니셔티브는 ADAS, 자율 주행 및 실내 AI 기능을 통합하면서 컴퓨팅 복잡성을 해결하는 것을 목표로 합니다. 이 파트너십은 적응형 크루즈 컨트롤 및 운전자의 모니터링과 같은 기능에서 마그나의 자동차 전문성과 NVIDIA의 가속화된 컴퓨팅 능력을 결합하여 시장의 요구사항과 규제 요건을 충족하는 확장 가능하고 유연한 솔루션을 개발합니다.
Magna a annoncé une collaboration stratégique avec NVIDIA pour intégrer la plateforme NVIDIA DRIVE AGX dans ses solutions automobiles de nouvelle génération. Ce partenariat utilisera le système sur puce (SoC) NVIDIA DRIVE AGX Thor, alimenté par l'architecture GPU Blackwell, pour permettre des capacités avancées d'intelligence artificielle et de conduite autonome.
La collaboration se concentre sur le développement de solutions de sécurité active allant de L2+ à L4, avec Thor fournissant jusqu'à 1 000 billions d'opérations par seconde de puissance de calcul AI. Magna tirera parti de NVIDIA Drive-OS pour les flux de travail de développement, d'intégration et de validation, avec des plans pour dévoiler une plateforme de démonstration fonctionnelle au quatrième trimestre 2025.
Cette initiative vise à relever la complexité informatique tout en intégrant des systèmes ADAS, la conduite autonome et des fonctionnalités d'IA pour l'habitacle. Le partenariat combine l'expertise automobile de Magna dans des fonctionnalités telles que le régulateur de vitesse adaptatif et la surveillance du conducteur avec les capacités de calcul accélérées de NVIDIA pour développer des solutions évolutives et flexibles répondant aux besoins du marché et aux exigences réglementaires.
Magna hat eine strategische Zusammenarbeit mit NVIDIA angekündigt, um die NVIDIA DRIVE AGX-Plattform in ihre Lösungen der nächsten Generation für die Automobilindustrie zu integrieren. Die Partnerschaft wird das System-on-Chip (SoC) NVIDIA DRIVE AGX Thor nutzen, das von der Blackwell-GPU-Architektur betrieben wird, um fortschrittliche KI- und autonome Fahrfunktionen zu ermöglichen.
Die Zusammenarbeit konzentriert sich auf die Entwicklung von aktiven Sicherheitslösungen von L2+ bis L4, wobei Thor bis zu 1 Billion Operationen pro Sekunde an KI-Rechenleistung bereitstellt. Magna wird NVIDIA Drive-OS für Entwicklungs-, Integrations- und Validierungsabläufe nutzen und plant, im vierten Quartal 2025 eine funktionierende Demonstrationsplattform vorzustellen.
Diese Initiative zielt darauf ab, die Rechenkomplexität zu bewältigen und gleichzeitig ADAS, autonomes Fahren und KI-Funktionen im Innenraum zu integrieren. Die Partnerschaft kombiniert Magas Automobilsachverstand in Funktionen wie adaptiver Geschwindigkeitsregelung und Fahrüberwachung mit den beschleunigten Rechenfähigkeiten von NVIDIA, um skalierbare und flexible Lösungen zu entwickeln, die den Marktanforderungen und regulatorischen Vorgaben entsprechen.
- Strategic partnership with NVIDIA enhances Magna's technological capabilities in autonomous driving
- Access to cutting-edge NVIDIA DRIVE AGX Thor platform with 1,000 trillion operations per second
- Positions Magna as a leader in automotive electronics and autonomous driving solutions
- Scalable solution addressing multiple autonomous driving levels (L2+ through L4)
- Long development timeline with demonstration platform not expected until Q4 2025
- Significant R&D investment required for integration and development
- Complex regulatory requirements and market demands need to be addressed
Insights
Magna's partnership with NVIDIA represents a strategic positioning in the rapidly evolving autonomous vehicle market. By integrating NVIDIA's DRIVE AGX platform, built on the advanced DRIVE Thor SoC and Blackwell GPU architecture, Magna is making a calculated move to strengthen its competitive advantage in high-margin advanced driver assistance systems (ADAS).
The technical specifications are impressive - NVIDIA DRIVE AGX Thor delivers up to 1,000 trillion operations per second of AI compute power with 8-bit floating point support optimized for transformer models and generative AI workloads. This computational power allows Magna to develop sophisticated L2+ through L4 autonomous driving capabilities that represent the future of automotive intelligence.
What's particularly notable is the timing - the Q4 2025 target for a working demonstration platform suggests Magna is on an accelerated timeline to capitalize on increasing OEM demand for advanced driving features. For Magna, this collaboration provides access to NVIDIA's industry-leading AI expertise while allowing them to focus on their integration strengths.
This partnership essentially helps Magna address a critical industry bottleneck - the extreme computational requirements for advanced autonomous features - while positioning them to offer scalable solutions that can be customized to different automaker requirements and varying regulatory frameworks worldwide.
This NVIDIA partnership significantly enhances Magna's position in the automotive technology value chain. As vehicles evolve into software-defined platforms, tier-one suppliers must transition from hardware providers to integrated software-hardware solution developers - exactly what this collaboration enables.
Magna is strategically targeting the full spectrum of autonomous driving from enhanced L2+ features (which have immediate commercial applications) to more advanced L4 capabilities (positioning for future market opportunities). This hedges their autonomous driving investments while delivering near-term revenue potential through enhanced ADAS features that automakers are actively implementing.
The partnership addresses multiple high-growth automotive segments simultaneously: active safety systems, interior monitoring solutions, and autonomous driving capabilities. By leveraging NVIDIA's computational platform, Magna can offer automakers a more integrated solution that reduces complexity in vehicle architecture while providing performance headroom for over-the-air updates throughout vehicle lifecycles.
For context, this collaboration represents a shift in how automotive systems are developed - moving from siloed ECUs to centralized compute platforms that consolidate functions, improve development efficiency, and enable continuous improvement. Magna is wisely embracing this architectural transition to maintain relevance in next-generation vehicle design processes. The mention of interior cabin AI applications also signals Magna's understanding that future differentiation will come through user experience as much as driving capabilities.
- Magna to integrate NVIDIA DRIVE AGX, built on DRIVE Thor SoC, for next-generation vehicle intelligence
- Collaboration to deliver AI-powered, scalable solutions for ADAS and autonomous driving systems, enabling software-defined vehicles
- In-vehicle accelerated compute platform will enable advanced active safety and comfort functions, interior cabin AI solutions and more
AURORA, Ontario, March 18, 2025 (GLOBE NEWSWIRE) -- Magna, a global leader in mobility technology, today announced a program in collaboration with NVIDIA to integrate the NVIDIA DRIVE AGX platform within the company’s next generation of advanced technology solutions. The next-generation NVIDIA DRIVE AGX Thor system-on-a-chip (SoC), which runs the safety-certified DriveOS operating system and is built on the Blackwell GPU architecture, consolidates increased functionality to improve efficiency, speed, and scalability. This will help Magna enable cutting-edge AI and varying levels of autonomous driving (AD) and interior cabin applications.
A Media Snippet accompanying this announcement is available by clicking on this link.
Magna will develop and test the latest advancements in L2+ through L4 active safety solutions on DRIVE Thor, which helps position Magna as a leader in automotive electronics and AD solutions. By utilizing the accelerated compute performance and scalability afforded by this next-generation SoC, these solutions aim to enhance vehicle safety, comfort and more.
“Combining NVIDIA accelerated compute and AI capabilities with Magna’s extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomy,” said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. “Our collaboration allows us to develop market applications for AI-powered solutions that could redefine the driving experience and address the evolving demands of the automotive industry.”
Magna’s expertise in developing, integrating and launching advanced features such as adaptive cruise control, driver and occupant monitoring, Highway and Urban Navigate-on-Autopilot and interior cabin AI companion functionalities positions the company well for this pilot program. This initiative focuses on solving the complexity of computing availability with performance for integrating ADAS, AD and interior cabin AI features, providing scalable, flexible and customizable system solutions that meet specific market needs and regulatory requirements.
“As the automotive industry transitions to safer, more intelligent vehicles with autonomous driving capabilities, our collaboration with Magna is the latest in our endeavors to bring our safety-certified in-vehicle accelerated compute and AI to the transportation industry,” said Ali Kani, Vice President of Automotive at NVIDIA. “By combining core technologies and Magna's integration expertise, we aim to shape the future of mobility.”
NVIDIA DRIVE AGX Thor delivers up to 1,000 trillion operations per second of AI compute power, featuring 8-bit floating point support optimized for transformer models, large language models and generative AI workloads.
Magna plans to unveil a working demonstration platform expected in Q4 2025. As part of this, Magna will tap NVIDIA Drive-OS for development, integration, validation and production workflows.
For more information on Magna’s full suite of active safety, interior cabin and AD solutions, visit the company’s product page.
INVESTOR CONTACT
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tracy.fuerst@magna.com │ 248.761.7004
ABOUT MAGNA INTERNATIONAL
Magna is more than one of the world’s largest suppliers in the automotive space. We are a mobility technology company built to innovate, with a global, entrepreneurial-minded team of over 170,000 employees across 341 manufacturing operations and 106 product development, engineering and sales centres spanning 28 countries. With 65+ years of expertise, our ecosystem of interconnected products combined with our complete vehicle expertise uniquely positions us to advance mobility in an expanded transportation landscape.
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