Over 17,000 Registered for Flagship OPTAVIA Event Following Year of Rapid Growth

Rhea-AI Summary

Medifast (NYSE: MED) hosted its annual OPTAVIA Convention from July 21-23, 2022, in Atlanta, attracting over 17,000 attendees, marking the largest event to date. The company reported significant growth, becoming the top weight loss program in the U.S. by revenue in 2021. Medifast aims to expand its presence in the $230 billion health market, with CEO Dan Chard stating they've served more clients than ever. The event included keynote speakers and raised over $90,000 for charity, emphasizing their commitment to community and health transformation.

Positive

• Over 17,000 attendees at the OPTAVIA Convention, indicating strong community engagement.
• Medifast recognized as the number one weight loss program in 2021 by revenue in the U.S.
• Plans for future expansion into the $230 billion health and wellness market.

Negative

• None.

Immersive event dedicated to shaping the future of Optimal Health draws sold-out crowd in Atlanta

BALTIMORE, July 25, 2022 /PRNewswire/ -- Medifast (NYSE: MED), the global company behind one of the fastest-growing health and wellness communities, OPTAVIA, held its annual OPTAVIA Convention from July 21-23. More than 17,000 people registered for the global event, which drew a sold-out crowd to State Farm Arena in Atlanta as well as thousands more who joined virtually. This year's event, the largest to date, follows a year of rapid growth that catapulted Medifast to becoming the number one weight loss program in 2021 by revenue in the United States.* The company expects future event attendance to continue to grow as it sets its sights on expansion into the $230 billion health and wellness market.

"This year's Convention – our flagship event – exemplified the passion and energy among our OPTAVIA Coaches and Clients," said Dan Chard, Chairman and Chief Executive Officer of Medifast. "Today, we've served more OPTAVIA Clients than at any other point in our company's history. Now, we're ready to broaden our impact and widen our reach in the $230 billion health and wellness market, and help more people live happier and healthier lives through our collective dedication to our mission of Lifelong Transformation, One Healthy Habit at a Time."

The three-day convention featured keynote addresses from company executives and independent OPTAVIA Coach leaders as well as educational sessions and panel discussions. Once again, the company offered a Coach-led educational session in Spanish, following the popularity of the session at previous events. At the "Spotlight & Store," a unique, immersive onsite activation, attendees experienced the Habits of Health Transformational System through inventive displays of the six MacroHabits, habits that serve as a blueprint to learning, installing, and mastering lifestyle modifications for optimal health. Throughout the event, attendees commemorated their collective successes, networked with other members of the Community and united around OPTAVIA's mission to change the lexicon of health.

"This highly anticipated event celebrates the impact of our independent Coaches and unites us around our shared mission of transforming lives," said Nicholas Johnson, Chief Field Operations Officer for Medifast. "As people are increasingly faced with challenges in prioritizing their health, it's clear our work has just begun. Collectively, we are a powerful health and wellness Community that can be a catalyst to bigger changes for generations to come. Our remarkable OPTAVIA Coaches are dedicated to changing the trajectory of health for millions of people around the world."

As part of the event, the OPTAVIA Community raised over $90,000 in cash and stock donations for No Kid Hungry® and Living Classrooms Foundation in support of the company's philanthropic initiative, Healthy Habits For All®. Healthy Habits For All provides underserved populations with education and access to critical resources, empowering generations to adopt healthy habits that can lead to lifelong transformation.

Follow Medifast and OPTAVIA on social media for Convention and other company updates.

*Source Euromonitor International Limited; based on custom research conducted in Q2, 2022; value sales for structured weight loss and meal replacement programs in 2021.

About Medifast: 
Medifast (NYSE: MED) is the global company behind one of the fastest-growing health and wellness communities, OPTAVIA®, which offers scientifically developed products, clinically proven plans and the support of independent OPTAVIA Coaches and a Community to help Customers achieve Lifelong Transformation, One Healthy Habit at a Time®. As the publicly traded market leader by revenue in the U.S. $7 billion weight management industry, the company has impacted more than 2 million lives through its Community of OPTAVIA Coaches, who teach Customers how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Medifast was recognized in 2022 as one of America's Best Mid-Sized Companies by Forbes, in 2020 and 2021 as one of FORTUNE's 100 Fastest-Growing Companies and was named to Forbes' 100 Most Trustworthy Companies in America list in 2017. For more information, visit MedifastInc.com or OPTAVIA.com and follow @Medifast on Twitter. 

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SOURCE Medifast

FAQ

What was the attendance at the OPTAVIA Convention 2022?

The OPTAVIA Convention 2022 had over 17,000 registered attendees.

When did Medifast hold the OPTAVIA Convention?

The OPTAVIA Convention took place from July 21-23, 2022.

How much money was raised at the OPTAVIA Convention for charity?

Over $90,000 was raised for No Kid Hungry and Living Classrooms Foundation.

What market is Medifast looking to expand into?

Medifast is aiming to expand into the $230 billion health and wellness market.

What is Medifast's achievement in the weight loss program market?

Medifast was recognized as the number one weight loss program in the U.S. by revenue in 2021.