Coca-Cola® and the OREO® Brands Become “Besties,” Launch Limited-Edition Drink and Cookie that Perfectly Pair Iconic Brands
Coca-Cola® and OREO® have joined forces as 'Besties' to launch two -edition products: OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Edition. This collaboration aims to celebrate friendship and spark connections among fans worldwide. The partnership includes:
1. Unique product offerings with distinctive designs and flavors
2. A 'Bestie Mode Digital Experience' on Spotify for friends to merge music tastes
3. A 'Bestie Mode' merchandise line with Forever21 in the US
The products will be available in select markets starting September, including the US, Canada, China, Mexico, and Brazil. This initiative is part of Coca-Cola Creations® and aligns with OREO's commitment to flavor innovation and consumer engagement.
Coca-Cola® e OREO® si sono uniti come 'Besties' per lanciare due prodotti in edizione limitata: il Cookie Sandwich OREO® Coca-Cola™ e la Edition Zero Sugar Coca-Cola® OREO™. Questa collaborazione mira a celebrare l'amicizia e a creare connessioni tra i fan in tutto il mondo. Il partenariato include:
1. Offerte di prodotti uniche con design e sapori distintivi
2. Un 'Esperienza Digitale in Modalità Bestie' su Spotify per unire i gusti musicali degli amici
3. Una linea di merce 'Modalità Bestie' con Forever21 negli Stati Uniti
I prodotti saranno disponibili in mercati selezionati a partire da settembre, inclusi Stati Uniti, Canada, Cina, Messico e Brasile. Questa iniziativa fa parte di Coca-Cola Creations® e si allinea con l'impegno di OREO per l'innovazione del sapore e il coinvolgimento dei consumatori.
Coca-Cola® y OREO® se han unido como 'Besties' para lanzar dos productos en edición limitada: la Galleta Sándwich OREO® Coca-Cola™ y la Edición Coca-Cola® OREO™ Sin Azúcar. Esta colaboración tiene como objetivo celebrar la amistad y fomentar conexiones entre los fans de todo el mundo. La asociación incluye:
1. Ofertas de productos únicas con diseños y sabores distintivos
2. Una 'Experiencia Digital en Modo Mejor Amigo' en Spotify para fusionar los gustos musicales
3. Una línea de merchandising 'Modo Mejor Amigo' con Forever21 en EE. UU.
Los productos estarán disponibles en mercados selectos a partir de septiembre, incluidos EE. UU., Canadá, China, México y Brasil. Esta iniciativa es parte de Coca-Cola Creations® y está alineada con el compromiso de OREO con la innovación de sabores y el compromiso del consumidor.
Coca-Cola®와 OREO®가 '베스티'로 힘을 합쳐 두 가지 한정판 제품을 출시합니다: OREO® Coca-Cola™ 샌드위치 쿠키와 Coca-Cola® OREO™ 제로 슈가 에디션. 이번 협업은 우정을 기념하고 전 세계 팬들 간의 연결을 증진하는 것을 목표로 합니다. 파트너십에는 다음과 같은 내용이 포함됩니다:
1. 독특한 디자인과 맛의 특별한 제품 제공
2. 친한 친구들이 음악 취향을 합치는 '베스티 모드 디지털 경험'을 위한 Spotify
3. 미국 Forever21과 함께하는 '베스티 모드' 상품 라인
이 제품들은 9월부터 미국, 캐나다, 중국, 멕시코, 브라질을 포함한 일부 시장에서 출시될 예정입니다. 이 이니셔티브는 Coca-Cola Creations®의 일환이며, OREO의 맛 혁신 및 소비자 참여에 대한 다짐과 일치합니다.
Coca-Cola® et OREO® se sont unis en tant que 'Meilleurs Amis' pour lancer deux produits en édition limitée : le Cookie Sandwich OREO® Coca-Cola™ et l'Édition Zero Sugar Coca-Cola® OREO™. Cette collaboration vise à célébrer l'amitié et à créer des connexions entre les fans du monde entier. Le partenariat comprend :
1. Des offres de produits uniques avec des designs et des saveurs distincts
2. Une 'Expérience Digitale en Mode Meilleur Ami' sur Spotify pour fusionner les goûts musicaux
3. Une ligne de marchandise 'Mode Meilleur Ami' avec Forever21 aux États-Unis
Les produits seront disponibles sur des marchés sélectionnés à partir de septembre, y compris aux États-Unis, au Canada, en Chine, au Mexique et au Brésil. Cette initiative fait partie de Coca-Cola Creations® et s'inscrit dans l'engagement d'OREO en matière d'innovation des saveurs et d'engagement des consommateurs.
Coca-Cola® und OREO® haben sich als 'Besties' zusammengetan, um zwei limitierte Produkte auf den Markt zu bringen: den OREO® Coca-Cola™ Sandwich-Keks und die Coca-Cola® OREO™ Zero Sugar Edition. Diese Zusammenarbeit zielt darauf ab, Freundschaft zu feiern und Verbindungen unter den Fans weltweit zu fördern. Die Partnerschaft umfasst:
1. Einzigartige Produktangebote mit markanten Designs und Geschmäckern
2. Ein 'Bestie Mode Digital Experience' auf Spotify, um Musikgeschmäcker zu verbinden
3. Eine 'Bestie Mode' Merchandise-Linie mit Forever21 in den USA
Die Produkte werden ab September in ausgewählten Märkten erhältlich sein, darunter die USA, Kanada, China, Mexiko und Brasilien. Diese Initiative ist Teil von Coca-Cola Creations® und steht im Einklang mit OREOs Engagement für Geschmackinnovation und Verbraucherinteraktion.
- Launch of two -edition products combining popular brands Coca-Cola and OREO
- Expansion into multiple markets including US, Canada, China, Mexico, and Brazil
- Partnership with Spotify for digital experience, potentially increasing brand engagement
- Collaboration with Forever21 for merchandise line, creating additional revenue stream
- Alignment with Coca-Cola Creations initiative, showcasing brand innovation
- -time availability of products may restrict long-term revenue potential
- Success dependent on consumer reception to unconventional flavor combinations
Insights
This collaboration between Coca-Cola and OREO is a strategic move to leverage the combined brand power and consumer loyalty of two iconic products. The -edition releases create a sense of urgency and exclusivity, potentially driving sales and social media buzz. The 'Bestie Mode' concept taps into the emotional aspect of friendship, aiming to create a deeper connection with consumers.
The partnership extends beyond product offerings, incorporating digital experiences through Spotify and a merchandise line with Forever21. This multi-channel approach maximizes touchpoints with consumers, particularly targeting younger demographics. The global rollout in major markets like the US, China and Brazil indicates the campaign's significant scale and potential impact on both brands' global presence.
While innovative, the actual financial impact may be due to the short-term nature of the campaign. However, the brand reinforcement and potential for future collaborations could yield long-term benefits for both companies. Investors should monitor consumer reception and any notable shifts in market share or brand perception following this campaign.
This collaboration capitalizes on the psychological concept of 'brand association transfer,' where positive attributes of one brand can enhance perceptions of another. By pairing two well-loved brands, Coca-Cola and OREO are aiming to create a 'super-brand' experience that resonates with consumers on an emotional level.
The 'Bestie' theme taps into the fundamental human need for connection, which has become increasingly important in the post-pandemic world. This could lead to increased engagement and brand loyalty, especially among younger consumers who value experiences and social connections.
The -time availability of the products creates a sense of scarcity, which can drive impulse purchases and generate buzz. However, the success will largely depend on the taste experience meeting consumer expectations. If the products fail to deliver on taste, it could potentially harm both brands' reputations.
Overall, this campaign has the potential to create a strong emotional connection with consumers, but its long-term impact on sales and brand equity remains to be seen.
Celebrating friendship, the global brands and newfound besties are dropping exclusive treats and a unique Spotify experience for fans to share with their besties for a limited time
ATLANTA and EAST HANOVER, N.J., Aug. 13, 2024 (GLOBE NEWSWIRE) -- Coca-Cola® and the OREO® brands have teamed up as “Besties” to create two exclusive and limited-edition products: OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition. Inspired by besties around the world, the two iconic brands are, for a limited time, sparking celebration amongst besties with the launch of two legendary products and several unique digital and physical experiences.
The significance of celebrating friendships has never been more pertinent, and the brands are championing this by introducing “Besties,” a partnership celebrating what it means to be “Besties.” Besties often become a combination of their very best traits, making each other even better together. Now offering the ultimate treats, fans can enjoy the iconic duo for a limited time with long-time and new-found besties.
“Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, Global Vice President - Brand Strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
“At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelēz International. “The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition will be available for a limited time only and will offer unique experiences that celebrate the magic of teaming up with a bestie.
Both products feature a captivating design and sleek packaging, adorned with the distinctive OREO® cookie embossments and stacked Coca-Cola® bottles. With each sip of the Coca-Cola® OREO™ Zero Sugar Limited Edition, fans can savor a refreshing Coca-Cola® taste with flavorful hints inspired by OREO® cookies, creating an unparalleled experience from these new-found besties.
The limited-edition OREO® Coca-Cola™ Sandwich Cookie boasts a distinctive design featuring two signature chocolate basecakes paired with a Coca-Cola® inspired taste fans know and love. The basecakes are embossed with Coca-Cola® designs, with a smooth white-colored creme and studded with red edible glitter.
“Besties” fosters connections beyond boundaries through immersive digital and physical experiences, inviting fans to activate ‘Bestie Mode’ and team up with their closest friends to participate. Created in partnership with Spotify, the OREO® and Coca-Cola® brands will unveil the ‘Bestie Mode Digital Experience,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.
By scanning a QR code on Coca-Cola® and the OREO® brand products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on-platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together.
Giving besties even more to experience together, Coca-Cola® and the OREO® brand are also launching a “Bestie Mode” merchandise line in the United States with fashion retailer, Forever21. The collection features an apparel top, socks, tote bag, cosmetics bag, drinkware, and notebooks with retail prices under
The OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition will be available in local grocery stores and convenience stores in participating markets, including the United States, Canada, China, Mexico, Brazil and more beginning in September. A frozen variation of Coca-Cola® OREO™ Limited Edition will also be available at participating McDonald’s and 7-Eleven locations in select markets.
Coca-Cola® OREO™ Zero Sugar Limited Edition is the newest product from Coca-Cola Creations®. By tapping into emerging technologies, collaborating with brands, artists and designers, and creating experiences across digital and physical worlds, Coca-Cola® Creations continues to infuse the iconic Coca-Cola® brand with new expressions of creativity and cultural connections, allowing fans to experience the Real Magic of Coca-Cola®.
The OREO® brand prides itself on crafting innovative treats that captivate consumers' imagination. The brand’s latest creation, OREO® Coca-Cola™ Sandwich Cookie, represents its ongoing commitment to pushing the boundaries of flavor innovation. Through exciting collaborations and by leveraging new technologies, the OREO® brand aims to continue offering experiences that resonate with its fans.
The global campaign was created by WPP Open X and OREO brand agency partners. Agency Credits: AKQA, TMA, EssenceMediacom, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML, and PXP.
For more information about Coca-Cola® Creations, visit www.coca-cola.com/creations, and OREO® brand products, visit www.oreo.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
About OREO®
Cookie OREO® is WORLD’S FAVOURITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
Forward-Looking Statements
This press release contains forward-looking statements. Words, and variations of words, such as “will,” “may,” “expect,” “plan,” “continue” and similar expressions are intended to identify these forward-looking statements, including, but not limited to, statements of belief or expectation and statements about Mondelēz International’s leadership position in snacking. These forward-looking statements are subject to change and to inherent risks and uncertainties, many of which are beyond Mondelēz International’s control, which could cause Mondelēz International’s actual results or outcomes to differ materially from those projected or assumed in these forward-looking statements. Please also see Mondelēz International’s risk factors, as they may be amended from time to time, set forth in its filings with the U.S. Securities and Exchange Commission, including its most recently filed Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. There may be other factors not presently known to Mondelēz International or which it currently considers to be immaterial that could cause Mondelēz International’s actual results to differ materially from those projected in any forward-looking statements it makes. Mondelēz International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.
| Contact: | Desiree Battaglia (Media) | Amy Selwood (Media) |
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| Shep Dunlap (Investors) | ||
| 1-847-943-5454 | ||
| ir@mdlz.com |
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bc302530-ec90-498f-97ed-40bf2ed6a6d4
FAQ
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