Mednax-Affiliated Practices to Adopt Pediatrix® Brand

Rhea-AI Summary

Mednax, Inc. (NYSE: MD) has announced a brand evolution, adopting the Pediatrix® Medical Group brand nationwide. This change reflects their commitment to providing specialized healthcare for women, babies, and children. The company’s unified branding aims to enhance awareness of its extensive services across 40 years of operations.

Pediatrix-affiliated clinicians care for one in four newborns in the U.S., supported by over $25 million in investments for quality improvements. The new logo symbolizes their commitment to coordinated care within obstetrics, maternal-fetal medicine, and pediatric services.

Positive

• Unified branding under Pediatrix enhances visibility and recognition of services.
• Care for one in four babies born in the U.S. signifies a strong market position.
• Over $25 million invested in quality improvement and safety initiatives enhances patient care.

Negative

• None.

Brand evolution reflects breadth of clinical expertise and exclusive focus on providing the highest quality services across the women’s and children’s continuum of care

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)-- Mednax, Inc. (NYSE: MD) today announced that its affiliated practices will adopt the Pediatrix® Medical Group brand nationwide, reflecting the group’s role as the nation’s leading provider of highly specialized health care for women, babies and children.

The new Pediatrix® logo consists of three intersecting rings that symbolize the company's commitment to compassionate, coordinated and clinically excellent care for women (pink ring), babies (blue ring) and children (green ring). (Graphic: Business Wire)

The Pediatrix name honors its more than 40-year legacy of a patient-centered, physician-led organization, with a mission to “Take great care of the patient, every day and in every way™.” As the company has grown through the years to include new specialty and subspecialty practices across the nation, many of which have been branded under different names, awareness of the company’s footprint and deep expertise has been difficult for certain audiences to recognize.

“This is an exciting time in our company’s trajectory,” said Mark Ordan, chief executive officer. “Shifting our practices to a unified Pediatrix brand enables us to promote collectively the wide spectrum of talented physicians and other clinicians who millions of the most vulnerable patients – high-risk expectant mothers, premature and critically ill newborns and sick children – have and continue to rely on for specialized care. This brand evolution reflects our commitment to providing the highest quality services across the full women’s and children’s continuum of care, which now includes a growing line of pediatric primary and urgent care.”

To meet even more of the needs of patients, clinicians and hospital partners, Pediatrix has expanded its offering across obstetric, maternal-fetal medicine and neonatology service lines as well as 18 pediatric subspecialty services. Pediatrix-affiliated clinicians care for or provide diagnostics to one in four babies born in the US, more infants than any other physician services organization in the nation. This highly specialized care has been bolstered by investments of more than $25 million in research, education, quality-improvement and safety initiatives over the past five years alone to help ensure the best patient care and experience possible.

“Aligning our affiliated practices with the Pediatrix brand will enable our patients to identify the broad range of care we offer in these unique fields of medicine, including among underserved communities,” added Curt Pickert, M.D., executive vice president of Clinical Services. “As a physician-led organization, we are excited about the journey ahead and look forward to reaching even more patients who can benefit from our highly specialized care for years to come.”

As part of the brand change, the company has launched a new Pediatrix logo consisting of three intersecting rings that symbolize its commitment to compassionate, coordinated and clinically excellent care for women (pink ring), babies (blue ring) and children (green ring). Mednax, Inc. will continue to be the name of the publicly traded company.

Ordan added, “While our brands and services continue to evolve over the coming months, great patient care is, and will always be, the foundation of who we are and part of everything that we do.”

ABOUT MEDNAX

Mednax, Inc. is a national medical group comprised of the nation’s leading providers of physician services practicing under the Pediatrix® brand. Pediatrix-affiliated clinicians are committed to providing coordinated, compassionate and clinically excellent services to women, babies and children across the continuum of care, both in hospital settings and office-based practices. Specialties include obstetrics, maternal-fetal medicine and neonatology complemented by 18 pediatric subspecialties, as well as a newly expanded area of primary and urgent care clinics. The group’s high-quality, evidence-based care is bolstered by investments in research, education, quality-improvement and safety initiatives. The company was founded in 1979 as a single affiliated neonatology practice and today provides its highly focused and often critical care services through more than 4,700 affiliated physicians and other clinicians in 38 states and Puerto Rico. To learn more about Pediatrix, visit www.pediatrix.com or follow us on Facebook, Instagram, LinkedIn, Twitter and the Pediatrix blog. Mednax investment information can be found at www.mednax.com/investors.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220302005020/en/

Media Contact

Jennifer Gutierrez

Manager, Corporate Communications

954.384.0175 ext. 5684

jennifer.gutierrez@pediatrix.com

Investor Relations Contact

Charles Lynch

Senior Vice President, Finance and Strategy

954.384.0175 ext. 5692

charles_lynch@mednax.com

Source: Mednax, Inc.

FAQ

What is the significance of Mednax's brand evolution to Pediatrix?

The brand evolution to Pediatrix reflects Mednax's commitment to unified, specialized healthcare services for women, babies, and children across the nation.

How does Mednax's Pediatrix brand impact their market presence?

The Pediatrix brand aims to promote awareness of Mednax's extensive clinical expertise and services, strengthening its market position as a leading provider.

How many babies do Pediatrix-affiliated clinicians care for?

Pediatrix-affiliated clinicians provide care for one in four babies born in the U.S.

What investments has Mednax made to improve patient care?

Mednax has invested over $25 million in research, education, quality improvement, and safety initiatives over the past five years.

Is there any change in the company's stock symbol after the brand evolution?

No, Mednax will continue to trade under the stock symbol 'MD' despite the brand evolution.