Mercury Insurance Launches MercuryGO for Georgia Drivers

Rhea-AI Summary

Mercury Insurance has launched its usage-based insurance app, MercuryGO, in Georgia. The app serves as a virtual driving coach, offering real-time feedback on driving behavior and skill scores. Policyholders can receive up to a 10% discount upon enrollment, potential 40% discount at renewal based on driving performance. This initiative aims to enhance driving safety amid rising traffic fatalities, which reached 1,615 in 2020 in Georgia. MercuryGO is also available in Florida, Oklahoma, and Texas.

Positive

• Launch of MercuryGO app in Georgia enhances driving safety.
• Potential discounts for drivers promote safer driving habits.
• Partnership with CMT leverages advanced telematics for improved feedback.

Negative

• None.

LOS ANGELES, July 12, 2021 /PRNewswire/ -- Today, Mercury Insurance announced that the company has made its usage-based insurance app, MercuryGO, available to drivers in Georgia to help improve driving skills and traffic safety. The app acts as a virtual driving coach, providing skill scores that give real-time feedback about driving behavior. Mercury auto insurance policyholders who enroll to use the app immediately receive up to a 10% participation discount. Then, when MercuryGO customers renew their policies, they could receive a discount of up to 40%, depending upon their driving score.

"Most car crashes can be avoided and MercuryGO is a helpful app that will keep Georgians safe while on the road," said Mercury Insurance Director of Product Management Mike Dawdy. "MercuryGO is a simple way to help keep drivers focused on their main task. Our smartphone app will help educate drivers of all ages and experience levels about the importance of staying alert behind the wheel, with the ultimate goal of reducing fatalities and serious injuries. Plus, this program empowers drivers to save a lot of money on their insurance."

The Georgia Department of Transportation reports there were 1,615 motor vehicle traffic fatalities in 2020 despite fewer miles being driven. This is the highest number of fatalities since 2007.

The MercuryGO app generates a driving skill score, which is calculated based on categories that are closely correlated with car crashes: excessive speeding, hard braking, distracted driving (i.e., phone motion and screen interaction), and road type.

Cambridge Mobile Telematics (CMT), Mercury's technology partner, is the world's largest smartphone telematics provider, winning multiple awards. CMT is the pioneer of: usage-based insurance with smartphones (in 2012); the measurement of phone distraction (2013); behavior-based insurance (2014); and real-time crash alerts with roadside assistance (2015).  

"Mercury Insurance is utilizing the DriveWell platform to help drivers reduce distracted driving, speeding, and hard braking by keeping them engaged and providing timely feedback," said Ryan McMahon, CMT's Vice President of Insurance and Government Affairs. "MercuryGO will help make Florida roads safer and has the potential to reduce the number of car collisions, injuries and fatalities."

CMT's research shows that 37% of all car trips in the U.S. in 2019 involved significant driver phone distraction; between 7 a.m. and 7 p.m., that figure rises to 41% of all U.S. car trips. MercuryGO will help solve that problem by using technology that has reduced distracted driving by 29%, speeding by 45%, and hard braking by 17%.

MercuryGO provides useful in-app tips to help users become safer drivers. Added benefits include:

• A sharing option for families, which allows all participating drivers to see who is the safest.
• The ability for parents to receive real-time feedback about their teen's driving behavior, including when, where and how fast they're traveling.
• Licensed teen drivers, 18 years and younger, who are registered for MercuryGO will instantly receive a 10% participation discount on auto insurance.
• The opportunity to earn up to a 40% discount at renewal.

Currently, MercuryGO is only available to Florida, Georgia, Oklahoma and Texas drivers. Visit www.mercuryinsurance.com/GO or contact a local Mercury Insurance agent to enroll.

Tweet the news: MercuryGO is available in Georgia and could save drivers up to a 40% on auto insurance. Visit www.MercuryInsurance.com/GO

About Mercury Insurance  
Mercury Insurance (MCY) is a multiple-line insurance organization predominantly offering personal automobile, homeowners and commercial insurance through a network of independent agents in Arizona, California, Florida, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia. Since 1962, Mercury has specialized in offering quality insurance at affordable prices. For more information visit www.mercuryinsurance.com or Facebook and follow the company on Twitter.

About Cambridge Mobile Telematics

CMT's mission is to make the world's roads and drivers safer. Since its first product launch in 2012 that pioneered mobile usage-based insurance, CMT has become the world's leading telematics and analytics provider for insurers, rideshares, and fleets. CMT's DriveWell platform uses mobile sensing and behavioral science to measure driving risk and incentivize safer driving, while its Claim Studio reduces the claims cycle time with real-time crash detection, crash reconstruction, and damage assessment using telematics and artificial intelligence. CMT has over 50 active programs with insurers and other partners, improving safety for millions of drivers every day around the world. Started based on research at MIT, CMT is headquartered in Cambridge MA. To learn more, visit www.cmtelematics.com and follow CMT on Twitter @cmtelematics.

View original content to download multimedia:https://www.prnewswire.com/news-releases/mercury-insurance-launches-mercurygo-for-georgia-drivers-301328556.html

SOURCE Mercury Insurance

FAQ

What is MercuryGO and how does it work?

MercuryGO is a usage-based insurance app that provides real-time feedback on driving behavior, helping users improve their skills and earn discounts on their auto insurance.

What discounts can Georgia drivers receive with MercuryGO?

Drivers in Georgia can receive up to a 10% discount for enrolling in MercuryGO and potentially up to a 40% discount at policy renewal based on their driving scores.

How does MercuryGO improve driving safety?

MercuryGO improves driving safety by offering real-time feedback on behaviors such as speeding and distracted driving, helping users become more aware and safe.

When was MercuryGO launched in Georgia?

MercuryGO was launched in Georgia on July 12, 2021.

In which states is MercuryGO available?

As of now, MercuryGO is available in Florida, Georgia, Oklahoma, and Texas.