Mercury Insurance and Los Angeles Kings Come Together to Spice Up the Season for Fans Inside and Outside Crypto.com Arena
Mercury Insurance (NYSE: MCY) launches new fan engagement initiatives for Los Angeles Kings hockey fans both at Crypto.com Arena and at home. The company introduces Pro-Tip Trivia, an interactive contest during home games where fans can win premium Kings jerseys by answering multiple-choice questions through a web-based app. Two winners will be selected per game - one from the arena and one participating remotely.
Additionally, Mercury revamps its 'Get a Quote, Get Two Tickets' promotion, now including a charitable component where two additional tickets are donated to the LA Kings Foundation for every quote completed, helping provide game access to local families in need.
Mercury Insurance (NYSE: MCY) lancia nuove iniziative di coinvolgimento dei fan per i tifosi dei Los Angeles Kings sia presso il Crypto.com Arena che da casa. L'azienda introduce Pro-Tip Trivia, un concorso interattivo durante le partite casalinghe in cui i fan possono vincere maglie premium dei Kings rispondendo a domande a scelta multipla tramite un'app web. Due vincitori saranno selezionati per ogni partita: uno dall'arena e uno che partecipa da remoto.
Inoltre, Mercury rinnova la sua promozione 'Richiedi un preventivo, ricevi due biglietti', ora includendo un componente benefico in cui due biglietti aggiuntivi vengono donati alla LA Kings Foundation per ogni preventivo completato, aiutando a fornire accesso alla partita a famiglie locali bisognose.
Mercury Insurance (NYSE: MCY) lanza nuevas iniciativas de compromiso para los aficionados de los Los Angeles Kings, tanto en el Crypto.com Arena como en casa. La compañía presenta Pro-Tip Trivia, un concurso interactivo durante los partidos en casa donde los aficionados pueden ganar camisetas premium de los Kings respondiendo preguntas de opción múltiple a través de una aplicación web. Se seleccionará a dos ganadores por partido: uno en el arena y otro que participe de forma remota.
Además, Mercury renueva su promoción 'Solicita un presupuesto, recibe dos entradas', ahora incluyendo un componente benéfico en el que se donan dos entradas adicionales a la LA Kings Foundation por cada presupuesto completado, ayudando a proporcionar acceso a los juegos a familias locales necesitadas.
Mercury 보험 (NYSE: MCY)는 Crypto.com Arena와 집에서 로스앤젤레스 킹스 아이스하키 팬들을 위한 새로운 참여 이니셔티브를 출시합니다. 이 회사는 팬들이 웹 기반 앱을 통해 객관식 질문에 답함으로써 킹스의 프리미엄 저지를 받을 수 있는 Pro-Tip Trivia라는 인터랙티브 콘테스트를 도입합니다. 각 경기에 대해 두 명의 우승자가 선정됩니다 - 한 명은 아레나에서, 다른 한 명은 원격으로 참여하는 사람입니다.
또한, Mercury는 이제 완료된 견적 당 LA Kings 재단에 두 개의 추가 티켓이 기부되는 자선 요소를 포함한 '예상 견적 요청, 두 장의 티켓 받기' 프로모션을 개편합니다. 이를 통해 도움이 필요한 지역 가족들이 게임에 접근할 수 있도록 돕고 있습니다.
Mercury Insurance (NYSE: MCY) lance de nouvelles initiatives d'engagement pour les fans des Los Angeles Kings, tant au Crypto.com Arena qu'à domicile. L'entreprise présente Pro-Tip Trivia, un concours interactif lors des matchs à domicile où les fans peuvent gagner des maillots premium des Kings en répondant à des questions à choix multiples via une application web. Deux gagnants seront sélectionnés par match : un dans l'arena et un qui participe à distance.
De plus, Mercury rénove sa promotion 'Demandez un devis, obtenez deux billets', maintenant incluant un élément caritatif où deux billets supplémentaires sont donnés à la LA Kings Foundation pour chaque devis complété, aidant à fournir un accès aux matchs pour des familles locales dans le besoin.
Mercury Insurance (NYSE: MCY) startet neue Fan-Engagement-Initiativen für die Fans der Los Angeles Kings, sowohl im Crypto.com Arena als auch zu Hause. Das Unternehmen führt Pro-Tip Trivia ein, einen interaktiven Wettbewerb während der Heimspiele, bei dem Fans durch Beantwortung von Multiple-Choice-Fragen über eine webbasierte App hochwertige Kings-Trikots gewinnen können. Pro Spiel werden zwei Gewinner ausgewählt - einer aus der Arena und einer, der remote teilnimmt.
Zusätzlich überarbeitet Mercury seine Aktion 'Holen Sie sich ein Angebot, erhalten Sie zwei Tickets', die nun ein wohltätiges Element beinhaltet, bei dem für jedes abgeschlossene Angebot zwei zusätzliche Tickets an die LA Kings Foundation gespendet werden, um lokalen Familien in Not den Zugang zu den Spielen zu ermöglichen.
- New fan engagement initiatives potentially increasing brand visibility and customer acquisition
- Interactive trivia game launches creating new marketing touchpoints
- Enhanced quote promotion program with charitable component may drive insurance quote requests
- None.
Insights
This promotional partnership between Mercury Insurance and the LA Kings, while creative in its approach to fan engagement, has minimal direct impact on Mercury's financial performance or stock value. The initiatives - Pro-Tip Trivia and the ticket promotion program - are standard marketing activities that likely represent a small portion of Mercury's overall marketing budget.
The most notable business aspect is the ticket giveaway promotion tied to insurance quotes, which could potentially drive lead generation for Mercury's core insurance business. However, the conversion rate from such promotions typically remains modest. While these activities may help maintain brand visibility in the Southern California market, they're unlikely to materially affect Mercury's bottom line or stock performance in either the short or long term.
New Activations Bring the Game Alive for Fans at the Game and at Home
"For
Exciting New Activations Fans Can Look Forward to This Season:
Mercury Insurance Pro-Tip Trivia: A New Interactive Fan Game
This November, Mercury Insurance introduces Pro-Tip Trivia, a dynamic, interactive trivia contest that will be available during all
To ensure everyone can be part of the action, Pro-Tip Trivia will have two winners per game — one selected from fans attending the game at Crypto.com Arena and one from those participating remotely. This interactive game is designed to bridge the gap between in-arena and at-home fans, allowing everyone to test their knowledge, feel connected to the live energy of the game and enhance their overall
Get a Quote, Get Two Tickets, Give Two Tickets
Mercury Insurance is bringing back its popular Get a Quote/Get 2 Tickets promotion, with a generous new twist. Fans who complete an online auto insurance quote from Mercury will receive two tickets to attend a
"Our goal is to enhance the fan experience by offering exciting opportunities for everyone in
About Mercury Insurance
Headquartered in
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through nearly 4,100 employees and a network of more than 6,500 independent agents in 11 states. Mercury has earned "A" ratings from A.M. Best and Fitch, as well as "Best Auto Insurance Company" designations from Forbes and Insure.com. For more information visit www.MercuryInsurance.com or follow the company on Twitter or Facebook.
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SOURCE Mercury Insurance
FAQ
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