Marchex® Engage for Automotive Completes Integration with Fortellis Marketplace

Rhea-AI Summary

Marchex (NASDAQ: MCHX) has introduced the Marchex Engage for Automotive, now integrated into the Fortellis Commerce Exchange Platform. This integration enhances the automotive dealer experience by automating data entry and syncing conversation events with the CDK Elead CRM. The new capabilities allow dealerships to better manage customer interactions, increase sales efficiency, and improve data hygiene. Key features include automatic updates of records, click-to-call functionality, and enhanced accountability for sales teams.

Positive

• Integration of Marchex Engage for Automotive into Fortellis enhances dealer efficiencies.
• Automated syncing of conversations improves data hygiene within CDK Elead CRM.
• Features like Action Lists and Alerts help prioritize leads and save sales.
• Enables better coaching using insights from previous conversations.

Negative

• None.

Engage for Automotive Continues to Advance in Automotive Space

SEATTLE--(BUSINESS WIRE)-- Marchex (NASDAQ: MCHX), the award-winning AI-powered conversation intelligence company which helps businesses turn strategic insights into the actions that drive their most valued sales outcomes, today announced that Marchex Engage for Automotive has integrated into the Fortellis Commerce Exchange Platform. This will empower automotive dealers to easily deploy Marchex’s conversation intelligence and provide a better customer experience by automatically delivering up-to-date conversations, events, and outcomes within CDK Elead CRM.

Marchex conversation intelligence technologies provide improved efficiencies and productivity for dealership sales managers and salespeople. Dealers will automate data entry tasks by connecting the power of Marchex conversation intelligence to their customer maintenance records. This data synchronization enables dealers to have improved data hygiene and to create personalized services by tracking previous conversations for an enhanced customer experience and improved sales team performance.

Dealerships and sales teams can benefit on many fronts from the features and capabilities of Marchex Engage for Automotive. Engage unlocks the content of consumer-to-dealership conversations within CDK Elead CRM, enabling dealers to increase sales efficiency by taking the right actions needed to make the most of every opportunity, and sell more vehicles. Engage for Automotive enables dealers to:

• Focus their sales team’s follow-up conversations on the best leads using Action Lists
• Create deal-saving Action Alerts so a team specialist can save a lost sale after a conversation ends unsuccessfully
• Drive accountability and ensure sellers follow up on leads
• Have reality-based coaching discussions with sellers following recent sales conversations

With the new Marchex integration, dealers can now:

• Ensure that customer records within CDK Elead CRM are automatically updated with conversation events and outcomes
• Click-to-call any phone number from within their CDK Elead CRM
• More easily connect outbound calls from any phone, including mobile phones, without needing any special networking or integration of phones or softphones

“It’s both critical and invaluable for dealerships to easily capture and connect the details of customer conversations directly to their CRM,” said Matt Muilenburg, Marchex SVP, Automotive. “Fortellis is a standard-bearer in the industry and we are thrilled to add our conversation intelligence technology and application to their already robust offering.”

“We’re pleased to offer Marchex Engage for Automotive on the Fortellis platform and deliver extraordinary innovation to dealers,” said Sandy Orlando, SVP Data and Fortellis, CDK Global. “Leveraging the power of the Fortellis marketplace allows Marchex to be part of a growing platform creating products that are shaping the future of automotive retail.”

Fortellis is designed to connect automotive-retail processes with seamless ease and transparency. Dealers can subscribe to Marchex Engage from the Fortellis Marketplace here:

CTA Button to Marketplace Listing

About Fortellis Automotive Commerce Exchange™ Platform

Fortellis is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform—with its Developer Network and Marketplace—connects software developers, OEMs, and dealers so they can create new and unique experiences efficiently and seamlessly. Visit fortellis.io to learn more.

About CDK Global

CDK Global (NASDAQ: CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation, and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit cdkglobal.com.

About Marchex

Marchex’s award-winning conversation intelligence platform, featuring AI-powered sales engagement and marketing solutions, helps businesses turn strategic insights into the actions that drive their most valued sales outcomes. Our multichannel voice and text capabilities enable sales and marketing teams to deliver the buying experiences that today’s customers expect. Marchex is the trusted conversation intelligence partner for market-leading companies in critical industries, including many of the world’s most innovative and successful brands.

Please visit www.marchex.com, www.marchex.com/blog or @marchex on Twitter (Twitter.com/Marchex), where Marchex discloses material information from time to time about the company and its business.

The Marchex Engage for Automotive integration is available immediately at www.marchex.com/products/engage-for-automotive.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220201005147/en/

Marchex, Inc.

Investor Relations

Trevor Caldwell, 206-331-3600

ir@marchex.com

CDK Global

Tony Macrito

(630) 805-0782

Tony.Macrito@cdk.com

Source: Marchex

FAQ

What is Marchex Engage for Automotive?

Marchex Engage for Automotive is a conversation intelligence solution integrated into the Fortellis Commerce Exchange Platform, aimed at improving dealer efficiencies.

How does Marchex Engage benefit automotive dealers?

It automates data entry, enhances customer interactions, and provides actionable insights to improve sales efficiency.

What is the significance of the integration with CDK Elead CRM?

The integration allows for automatic updates of customer records and better management of sales leads.

When was Marchex Engage for Automotive announced?

The announcement was made on February 1, 2022.

How can dealers access Marchex Engage?

Dealers can subscribe to Marchex Engage through the Fortellis Marketplace.