Marchex: Leading AI-Powered Conversational Intelligence Solutions for the Home Services Industry
Marchex (NASDAQ: MCHX), a provider of AI-powered conversational intelligence solutions, announces its participation in key industry events including the 2025 IFA Annual Convention, ARS Annual Event, and Authority Brands Summit. The company's solutions help home services and franchise businesses optimize marketing, improve lead conversion, and drive revenue growth.
Marchex's AI-driven technology offers several key capabilities: marketing campaign optimization, lead performance monitoring, contact center analysis, lost revenue recovery, location management insights, and customer satisfaction enhancement. Recent innovations include lead outcomes tracking, lead value indicators, and topic analysis features.
The company serves major industry leaders including Authority Brands, ARS, Neighborly, and Two Men and a Truck, helping businesses analyze voice, text, and omnichannel interactions to uncover trends and optimize strategies without relying on traditional surveys or manual reviews.
Marchex (NASDAQ: MCHX), un fornitore di soluzioni di intelligenza conversazionale basate su AI, annuncia la sua partecipazione a importanti eventi del settore tra cui la Convenzione Annuale IFA 2025, l'Evento Annuale ARS e il Summit di Authority Brands. Le soluzioni dell'azienda aiutano i servizi domestici e le attività in franchising a ottimizzare il marketing, migliorare la conversione dei lead e aumentare la crescita dei ricavi.
La tecnologia guidata da AI di Marchex offre diverse capacità chiave: ottimizzazione delle campagne di marketing, monitoraggio delle prestazioni dei lead, analisi del centro contatti, recupero dei ricavi persi, approfondimenti sulla gestione della posizione e miglioramento della soddisfazione del cliente. Le recenti innovazioni includono tracciamento dei risultati dei lead, indicatori di valore dei lead e funzionalità di analisi degli argomenti.
L'azienda serve importanti leader del settore tra cui Authority Brands, ARS, Neighborly e Two Men and a Truck, aiutando le attività ad analizzare interazioni vocali, testuali e omnichannel per scoprire tendenze e ottimizzare strategie senza fare affidamento su sondaggi tradizionali o revisioni manuali.
Marchex (NASDAQ: MCHX), un proveedor de soluciones de inteligencia conversacional impulsadas por AI, anuncia su participación en eventos clave de la industria, incluyendo la Convención Anual IFA 2025, el Evento Anual ARS y la Cumbre de Authority Brands. Las soluciones de la empresa ayudan a los servicios domésticos y negocios de franquicia a optimizar el marketing, mejorar la conversión de leads y aumentar el crecimiento de ingresos.
La tecnología impulsada por AI de Marchex ofrece varias capacidades clave: optimización de campañas de marketing, monitoreo del rendimiento de leads, análisis de centro de contacto, recuperación de ingresos perdidos, información sobre gestión de ubicaciones y mejora de satisfacción del cliente. Las innovaciones recientes incluyen seguimiento de resultados de leads, indicadores de valor de leads y características de análisis de temas.
La empresa sirve a importantes líderes de la industria como Authority Brands, ARS, Neighborly y Two Men and a Truck, ayudando a las empresas a analizar interacciones de voz, texto y omnicanal para descubrir tendencias y optimizar estrategias sin depender de encuestas tradicionales o revisiones manuales.
Marchex (NASDAQ: MCHX), AI 기반 대화형 지능 솔루션 제공업체, 2025 IFA 연례 회의, ARS 연례 행사 및 Authority Brands 정상 회담 등 주요 산업 행사에 참여한다고 발표했습니다. 이 회사의 솔루션은 홈 서비스 및 프랜차이즈 비즈니스가 마케팅을 최적화하고 리드 전환을 개선하며 수익 성장을 촉진하도록 돕습니다.
Marchex의 AI 기반 기술은 여러 주요 기능을 제공합니다: 마케팅 캠페인 최적화, 리드 성과 모니터링, 연락 센터 분석, 손실된 수익 회복, 위치 관리 통찰력 및 고객 만족도 향상. 최근 혁신 사항에는 리드 결과 추적, 리드 가치 지표 및 주제 분석 기능이 포함됩니다.
이 회사는 Authority Brands, ARS, Neighborly 및 Two Men and a Truck와 같은 주요 산업 리더에게 서비스를 제공하며, 기업이 전통적인 설문조사나 수동 리뷰에 의존하지 않고 음성, 텍스트 및 옴니채널 상호 작용을 분석하여 트렌드를 발견하고 전략을 최적화하도록 돕습니다.
Marchex (NASDAQ: MCHX), un fournisseur de solutions d'intelligence conversationnelle propulsées par l'IA, annonce sa participation à des événements clés de l'industrie, dont la Convention Annuelle IFA 2025, l'Événement Annuel ARS et le Sommet d'Authority Brands. Les solutions de l'entreprise aident les services à domicile et les entreprises franchisées à optimiser le marketing, à améliorer la conversion des leads et à stimuler la croissance des revenus.
La technologie guidée par l'IA de Marchex offre plusieurs capacités clés : optimisation des campagnes marketing, surveillance des performances des leads, analyse des centres de contact, récupération des revenus perdus, informations sur la gestion des emplacements et amélioration de la satisfaction client. Les innovations récentes incluent le suivi des résultats des leads, les indicateurs de valeur des leads et les fonctionnalités d'analyse des sujets.
L'entreprise sert d'importants leaders de l'industrie comme Authority Brands, ARS, Neighborly et Two Men and a Truck, en aidant les entreprises à analyser les interactions vocales, textuelles et omnicanales pour découvrir des tendances et optimiser des stratégies sans recourir à des enquêtes traditionnelles ou à des examens manuels.
Marchex (NASDAQ: MCHX), ein Anbieter von KI-gestützten Lösungen für konversationelle Intelligenz, gibt seine Teilnahme an wichtigen Branchenveranstaltungen bekannt, darunter die IFA-Jahreskonvention 2025, die ARS-Jahresveranstaltung und den Authority Brands Summit. Die Lösungen des Unternehmens helfen Heimdienstleistern und Franchiseunternehmen, Marketing zu optimieren, die Lead-Konversion zu verbessern und das Umsatzwachstum voranzutreiben.
Die KI-gesteuerte Technologie von Marchex bietet mehrere wichtige Funktionen: Optimierung von Marketingkampagnen, Überwachung der Lead-Leistung, Analyse des Kontaktcenters, Wiederherstellung von verlorenen Einnahmen, Einblicke in das Standortmanagement und Verbesserung der Kundenzufriedenheit. Zu den neuesten Innovationen gehören Tracking von Lead-Ergebnissen, Indikatoren für den Lead-Wert und Funktionen zur Themenanalyse.
Das Unternehmen bedient bedeutende Branchenführer wie Authority Brands, ARS, Neighborly und Two Men and a Truck und hilft Unternehmen, Sprach-, Text- und Omnichannel-Interaktionen zu analysieren, um Trends zu entdecken und Strategien zu optimieren, ohne auf traditionelle Umfragen oder manuelle Bewertungen zurückzugreifen.
- Established partnerships with major industry leaders including Authority Brands, ARS, Neighborly, and Two Men and a Truck
- Launch of new AI-driven features for lead tracking and analysis
- Expansion of service offerings with home services-specific solutions
- None.
AI-backed innovation unlocks revenue opportunities and actionable data from every customer conversation.
- International Franchise Association (IFA) Annual Convention: As the premier event for franchise leaders, the IFA Annual Convention focuses on driving business growth and operational efficiency. Marchex empowers franchises with AI-driven insights that optimize marketing, improve lead conversion, and streamline operations.
- ARS Annual Event: A key gathering for leading home services brands, where Marchex will demonstrate how AI-powered conversation intelligence helps brands increase booking rates, reduce missed opportunities, and improve customer sentiment.
- Authority Brands Summit: An exclusive event connecting top-tier franchise leaders, where Marchex will showcase its latest innovations in lead performance tracking and revenue optimization.
With a deep understanding of the home services industry and franchise operating models, Marchex helps businesses optimize marketing, improve lead performance, and drive measurable revenue growth. Franchise operators possess a gold mine of customer insights hidden in their data but need a solution to unlock its full potential. Marchex’s conversational intelligence solutions are the key to transforming customer interactions into measurable business growth.
Failures to effectively engage with prospects, set appointments, and provide an exceptional customer experience impacts revenue in the short-term and brand equity in the long-term. Many franchise and home service brands experience call handling inefficiencies, missed leads, and a lack of actionable insights from their customer calls.
Marchex solutions provide the following:
- Optimize Marketing Campaigns: Deliver high-value leads in the service area by reducing cost per lead and cost per conversion through AI-driven call attribution and automation.
- Lead Performance Monitoring: Track whether locations are answering the phone and understand the reason(s) why a lead did not become an appointment so you can take action to remediate the issues.
- Contact Center and Location Performance: Understand and prove which customer experience results in better outcomes, so you can help support your franchise owners, on the first call.
- Recover Lost Revenue: Receive actionable alerts for missed opportunities so you can increase your booked appointments and accelerate your revenue growth.
- Improve Location Management: Gain real-time insights into call handling, customer experience, and operational efficiency.
- Enhance Customer Satisfaction: Understand customer emotions and the specific reason(s) why customers have a negative experience, so you can proactively resolve issues before they become negative online reviews.
Innovation to Support Home Services and Franchise Growth
Marchex continues to expand its industry-leading solutions with recent advancements in AI-driven sentiment analysis and the release of its home services-specific solutions, including:
- Lead outcomes: Identifies whether a conversation resulted in a lead or if an appointment was booked, allowing you to track conversion rate metrics through the sales funnel and assess the effectiveness of interactions with potential customers.
- Lead outcome reasons: Understand why a conversation led to a specific outcome, such as a new HVAC sales or repair request appointment, helping home services businesses refine their approach to increase bookings.
- Lead value indicators: Evaluate the potential value of a customer lead, enabling teams to identify and prioritize high-impact revenue opportunities, such as an inquiry for a full HVAC system replacement.
- Topic analysis: Organize customer inquiries by themes like arrival times, technician performance, or payment methods to reveal leading indicators of common needs and recurring patterns, detect new and emerging customer issues as they arise in conversations, allowing teams to respond proactively to shifting customer demands.
Trusted by industry leaders, such as Authority Brands, ARS, Neighborly, and Two Men and a Truck, Marchex’s AI-driven solutions analyze voice, text, and other omnichannel interactions to uncover critical trends, optimize marketing strategies, and recover missed revenue opportunities—without relying on outdated surveys or manual call reviews.
“Franchises and home services businesses are built on customer interactions and trust, yet many still face challenges with driving the right quantity and quality of leads, and converting those into long term customer revenue,” Troy Hartless, Chief Revenue Officer at Marchex, said. “Our AI-powered solutions change how home services businesses receive proactive insights from each customer conversation allowing the business owners to focus on growing their business and maintaining viable long term customer relationships.”
Marchex will showcase its solutions at IFA [Booth #1053], where attendees can explore how AI-powered conversational intelligence is reshaping franchise operations. Additionally, exclusive insights will be shared at private events with ARS and Authority Brands.
About Marchex
Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world's most innovative and successful brands.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250207213351/en/
For more information:
Press
Scott Rupp
Marchex
srupp@marchex.com
Investor Relations
Trevor Caldwell, 206-331-3600
ir@marchex.com
Source: Marchex
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