McDonald's and Iconic Global Artist Travis Scott Embark on an Unprecedented Collaborative Partnership Across Food, Fashion and Community Efforts, Launching with his Signature Order on Menus Across the U.S.

Rhea-AI Summary

On September 3, 2020, McDonald's announced a partnership with cultural icon Travis Scott, launching The Travis Scott Meal from September 8 to October 4. This collaboration marks the first time since 1992 that a celebrity's name has appeared on the McDonald's menu. The meal, priced at $6, includes a Quarter Pounder® with Cheese, fries, BBQ Sauce, and a Sprite. McDonald's aims to support charitable organizations throughout the month. The partnership includes custom apparel designed by Travis Scott for McDonald's crew, with more surprises to come.

Positive

• Collaboration with Travis Scott may attract younger customers and boost sales.
• First celebrity meal partnership since 1992 could enhance brand image and relevance.
• Inclusion of charitable components can improve corporate social responsibility perception.

Negative

• None.

CHICAGO, Sept. 3, 2020 /PRNewswire/ -- Everyone has a go-to order from McDonald's, even some of today's biggest superstars. And now, two icons are coming together, as The Golden Arches meet Cactus Jack for a multi-level innovative partnership. From September 8^th through October 4^th, McDonald's is taking it up to another level, as cultural sensation Travis Scott's favorite meal is offered at restaurants all across the U.S. Travis Scott and McDonald's will also be exploring opportunities to support charitable organizations during the month-long program.

This is the first time since 1992 that a celebrity's name has been featured on the McDonald's menu, only done prior by the legendary Michael Jordan. To snag The Travis Scott meal, fans can order in-restaurant, for carry-out, at the Drive Thru, or through the McDonald's app. 

The Travis Scott meal includes the fresh beef Quarter Pounder®* with Cheese, sizzling bacon, and crisp lettuce; medium World Famous Fries® with BBQ Sauce to dip, and a Sprite®. Now, for $6, you can eat just like Travis. It's Lit! Price and participation may vary.

"Everyone has a favorite McDonald's meal, no matter who you are," said McDonald's U.S. Chief Marketing Officer, Morgan Flatley. "Travis is a true McDonald's fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world. This is the first time in nearly 30 years we've introduced a superstar's name to our menu - we're excited to bring the Travis Scott Meal to a McDonald's near you starting next week."

"I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life," said Travis Scott. "We are bringing together two iconic worlds. Including a charitable component was key for me, and I can't wait for people to see what we have in store."

Cactus Jack has also designed custom apparel for McDonald's crew. Stay tuned for more surprises and releases as part of the partnership in the coming weeks. 

About McDonald's USA

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

*Weight before cooking 4 oz. Fresh Beef available at most restaurants in contiguous US. Not available in Alaska, Hawaii, and US Territories

 

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SOURCE McDonald's Corporation

FAQ

What is the Travis Scott meal at McDonald's?

The Travis Scott meal includes a Quarter Pounder® with Cheese, fries with BBQ Sauce, and a Sprite, priced at $6.

When is the Travis Scott meal available at McDonald's?

The meal is available from September 8 to October 4, 2020.

Why is the Travis Scott meal significant for McDonald's?

It's the first time since 1992 that a celebrity's name is featured on the menu, highlighting McDonald's innovative marketing.

How does the Travis Scott partnership affect McDonald's sales?

The collaboration is expected to attract younger customers and potentially increase sales during the promotion.

What charitable efforts are associated with the Travis Scott meal?

McDonald's and Travis Scott are exploring opportunities to support charitable organizations during the promotion.