Mobileye Reveals New Wins for Key Tech Platforms with Large Global Automaker
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The announcement by Mobileye concerning the integration of their automated driving technology into 17 new vehicle models from a major Western automaker marks a significant advancement in the automotive industry. This collaboration not only underscores the growing trust in Mobileye's technology but also indicates a shift towards a more widespread adoption of automated driving solutions. The use of Mobileye's three platforms—SuperVision, Chauffeur and Drive—across various vehicle types and geographies reflects a versatile application of their systems, catering to different market needs and driving conditions.
From an industry perspective, the ability to maintain customization and personalization within the driving experience while integrating advanced driving solutions is crucial for consumer acceptance. This move could set a new industry standard for software-driven intelligent driving, potentially accelerating the transition towards autonomous vehicles. Furthermore, the scalability of Mobileye's technology, with the ability to expand to additional models based on demand, demonstrates a flexible approach that could lead to cost efficiencies and a faster time to market for new automated features.
Given the projected start of rollout in 2026, the impact on Mobileye's financials and the broader market will likely be more pronounced in the mid to long term. However, investors may view this development as a strong indicator of Mobileye's competitive positioning and future revenue streams. It is also indicative of the automaker's commitment to innovation and may influence its valuation and investor sentiment.
Mobileye's technological advancements, such as AI-powered surround computer vision, radar and lidar integration, are at the forefront of the automated driving industry. The implementation of these technologies across multiple vehicle platforms indicates a robust capability to enhance safety and navigation. The EyeQ™6H systems-on-chip are particularly noteworthy for their efficient computing power, which is essential for processing the vast amounts of data required for safe autonomous driving.
The mention of REM crowdsourced mapping is significant as it suggests a reliance on collective data to improve driving algorithms, which could lead to continuous improvements in system performance and safety. The introduction of these advanced driving solutions in defined operational domains for both highway and urban environments showcases the adaptability of Mobileye's platforms to various driving scenarios. This adaptability is a key factor in the potential success and consumer adoption of automated driving technologies.
Moreover, the focus on scalability and customizability indicates that Mobileye is not only targeting current market needs but is also preparing for the evolution of autonomous driving technology. This foresight is essential for maintaining a competitive edge in an industry where technological obsolescence is a significant risk.
The strategic partnership between Mobileye and the unnamed Western automaker represents a considerable market opportunity for both entities. The inclusion of Mobileye's platforms in 17 models suggests a broad market penetration strategy that could enhance the automaker's brand as a leader in automated driving technology. The geographic diversity of the rollout implies an ambitious plan to target various consumer bases, potentially leading to a diversified and stable revenue stream for Mobileye.
The focus on not only internal combustion but also electric vehicle models aligns with current trends toward electrification in the automotive industry, indicating a forward-thinking approach. This dual focus is likely to appeal to a broader range of consumers with varying environmental and technological preferences. The potential for these automated driving solutions to be expanded to additional models based on demand further signifies the adaptability of the business model to market conditions.
For stakeholders, the long-term benefits include the potential for increased market share and brand differentiation. However, there are also risks associated with the high costs of R&D and the regulatory challenges that come with automated driving technology. The success of this venture will largely depend on the execution of the rollout and the market's readiness to adopt such advanced driving systems.
Mobileye automated driving tech slated for use across multiple global brands and 17 new models, starting from 2026
Mobileye Reveals New Wins for Key Tech Platforms with Large Global Automaker (Photo: Mobileye)
The extensive set of awards includes Mobileye's unique and innovative software tool that will ensure each brand can maintain the utmost level of customization and personalization in their driving experiences. The premium ADAS and automated solutions are expected to be offered on multiple vehicle platforms across a broad range of geographies and various powertrain types, and can be easily expanded to additional models based on demand.
“These design wins represent an historic milestone in the development of automated driving, and will greatly increase its availability to customers globally,” said Mobileye CEO Prof. Amnon Shashua. “Execution of these production programs will set the standard for software-driven intelligent driving, leveraging the expertise of both companies at volume to serve customers around the world.”
Mobileye will work with the various brands as a Tier 1 to develop new services for hands-off, eyes-on driving on the Mobileye SuperVision platform, leveraging AI-powered surround computer vision and radar that enable navigate-on-pilot functions for highway, rural and urban roads in defined operational domains. These services are currently expected to begin rolling out across multiple markets and regions in 2026.
Mobileye will also work with these automotive brands to implement the Mobileye Chauffeur platform to select models, offering eyes-off, hands-off advanced driving solutions in specified operating design domains. Mobileye enables Chauffeur by adding a second, independent perception system leveraging radar and lidar sensor outputs, as well as additional computing power as needed, to the SuperVision platform, creating a naturally scalable upgrade path for automakers.
The two companies also agreed to bring fully autonomous vehicles into series production. Powered by the Mobileye Drive platform, this program is designed to produce purpose-built vehicles utilized in robotaxi and mobility-as-a-service operations. The Drive-enabled vehicles leverage computer vision, lidar and Mobileye imaging radar, with initial driverless deployments targeted for 2026.
All systems will use the Mobileye EyeQ™6H systems-on-chip designed for powerful but efficient computing to integrate all sensing and REM crowdsourced mapping with safe driving policy.
“Since our founding, we have focused on delivering the safety and convenience benefits of advanced computer vision technology around the world,” said Shashua. “The pace of innovation has undoubtedly increased and the breadth of this agreement serves as a blueprint for the scalability and customizability of our technology stack, with SuperVision serving as a bridge to eyes-off systems for both consumer-owned vehicle and mobility-as-a-service markets.”
ABOUT MOBILEYE
Mobileye (NYSE: MBLY) leads the mobility revolution with its autonomous driving and driver-assistance technologies, harnessing world-renowned expertise in computer vision, artificial intelligence, mapping, and data analysis. Since its founding in 1999, Mobileye has pioneered such groundbreaking technologies as REM™ crowdsourced mapping, True Redundancy™ sensing, and Responsibility Sensitive Safety (RSS). These technologies are driving the ADAS and AV fields towards the future of mobility – enabling self-driving vehicles and mobility solutions, powering industry-leading advanced driver-assistance systems and delivering valuable intelligence to optimize mobility infrastructure. To date, more than 150 million vehicles worldwide have been built with Mobileye technology inside. In 2022 Mobileye listed as an independent company separate from Intel (Nasdaq: INTC), which retains majority ownership. For more information, visit https://www.mobileye.com.
“Mobileye,” the Mobileye logo and Mobileye product names are registered trademarks of Mobileye Global. All other marks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240108326257/en/
Media Contact: Justin Hyde, Mobileye PR, justin.hyde@mobileye.com.
Source: Mobileye
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