UNO® Teams Up With Nike and Giannis for a Wild Product Collection

Rhea-AI Summary

Mattel celebrates the 50th anniversary of UNO with a collaboration featuring Nike and NBA star Giannis Antetokounmpo. This debut partnership includes a footwear line with unique designs inspired by UNO colors, a special apparel capsule, and a Giannis-branded UNO deck with a new game rule. The products will be available on Nike.com and Mattel Creations starting November 11, alongside an UNO mobile app event from November 1 to 30. The collaboration aims to honor both the game and Antetokounmpo's passion for it.

Positive

• Launch of collaborative product line with Nike and Giannis Antetokounmpo boosts brand visibility.
• New product offerings include innovative designs that align with the 50th anniversary celebration of UNO.
• In-app event for UNO mobile app drives engagement and potential increase in game downloads.

Negative

• None.

Nike and Giannis Celebrate the 50^th Anniversary of UNO with a Slam Dunk; Including a Footwear Line, Apparel Capsule, Custom Card Deck from Mattel Creations and UNO In-App Event

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) is dropping the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.

UNO® Teams Up with Nike and Giannis for a Wild Product Collection (Photo: Business Wire)

“I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job bringing my ideas to life, and I think they’ve created something for every Nike, UNO and basketball fan in this collection.”

“Working with Nike and Giannis to design and curate this collection was truly an honor, and this collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “Partnering with this iconic brand and world-renowned athlete is the perfect celebration of UNO’s 50th anniversary.”

The collaboration features details that celebrate Giannis and his family’s love of UNO, incorporating the game’s iconic colors, design elements and a special 3-4 card design into the following products:

• Footwear line featuring Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design. There will also be a Zoom Freak 3 Member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.

• Special-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed. The footwear line and apparel capsule will be sold on Nike.com in the coming months.

• Giannis-branded UNO deck featuring a new rule where players can “force a turnover” to steal an extra discard. The deck will be sold on Mattel Creations and NTWRK starting November 11.

As a part of the collaboration, the UNO! Mobile app will integrate the Giannis-branded UNO deck to use on iOS and Android devices. With the cards, players can use the “force a turnover” rule and decorate their profiles with themed rewards. The cards and other rewards will be available during the UNO x Giannis in-app event from November 1 through November 30.

Through the Mattel Creations platform, Mattel creates highly curated, specialty offerings that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, brands, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs where toys become art and art is influenced by toys.

Fans can visit @UNO, Nike and @MattelCreations for more information.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

MAT-GAME

View source version on businesswire.com: https://www.businesswire.com/news/home/20211027005392/en/

Michelle Neumayr

Michelle.neumayr@mattel.com

Source: Mattel, Inc.

FAQ

What products are included in the UNO and Nike collaboration?

The collaboration features a footwear line, special-edition apparel, and a Giannis-branded UNO deck.

When will these products be available for purchase?

The products will be available starting November 11 on Nike.com and Mattel Creations.

What is the new rule in the Giannis-branded UNO deck?

The new rule allows players to 'force a turnover' to steal an extra discard.

What is the duration of the UNO mobile app event?

The UNO x Giannis in-app event will take place from November 1 through November 30.

How does this collaboration celebrate UNO's anniversary?

This collaboration brings attention to UNO's legacy by integrating elements that reflect both the game and Giannis’s influence.