Mattel Television Announces Two New Barbie® Specials Premiering in 2021
Mattel (NASDAQ: MAT) is set to launch two new animated Barbie specials: “Barbie & Chelsea The Lost Birthday” and a musical adventure featuring Barbie and friends in New York City. The first special focuses on Chelsea, Barbie's sister, who embarks on an exciting journey to reclaim her lost birthday. Directed by Cassi Simonds, the 60-minute movie will be available on various platforms like Netflix and Cartoonito. Additionally, new dolls and playsets related to Chelsea will be launched this spring, enhancing the Barbie franchise.
- Upcoming launch of two new animated Barbie specials could boost brand engagement.
- Expansion into related merchandise—dolls and playsets based on Chelsea—might enhance sales.
- Recognition as the 2020 Top Global Toy Property could improve market positioning.
- None.
Mattel, Inc. (NASDAQ: MAT) announced today the upcoming launch of two all-new animated Barbie specials. “Barbie & Chelsea The Lost Birthday,” the first dedicated television movie featuring Barbie’s younger sister Chelsea in a starring role, will launch globally on broadcasters and streaming services this spring. The second special, which follows the success of last year’s “Barbie Princess Adventure,” will be a musical that follows Barbie and her friends to New York City.
Directed by Cassi Simonds (“Barbie Dreamhouse Adventures”), “Barbie & Chelsea The Lost Birthday” tells the story of Chelsea, Barbie’s precocious youngest sister, and the rest of the Roberts family as they set sail on an adventure cruise for her seventh birthday. When they cross the International Date Line, Chelsea discovers her actual birthday has been lost and she embarks on a fantastical journey through an enchanted jungle island in order to save it.
“Barbie’s brand message, about inspiring the limitless potential in every child, and her stories resonate deeply with both kids and parents all over the world,” said Adam Bonnett, Executive Producer, Mattel Television. “This year, we are expanding the Barbie content universe in a number of ways starting with a fantastical story centered around Barbie’s little sister, Chelsea, an incredibly popular character in the Barbie family. We have barely scratched the surface of the stories the brand can tell, and this is the first of many scripted and unscripted Barbie projects we have in production and development.”
The 60-minute special will be available on Netflix in the U.S. as well as on Cartoonito (Italy), Pop (UK); 9Go! (Australia), Neox Kids (Spain), SuperRTL (Germany), Carousel (Russia) and iQIYI (China), with additional broadcast and streaming partners to be announced.
Executive producers for “Barbie & Chelsea The Lost Birthday” include Bonnett, Fred Soulie, Senior Vice President and General Manager, Mattel Television and Christopher Keenan, Senior Vice President, Content Development and Production, Mattel Television. Ann Austen will co-executive produce. Animation services are being provided by Mainframe Studios.
This year, Barbie was named the 2020 Top Global Toy Property of the Year, according to the NPD group.* In addition to launching new content focused on Chelsea, the Barbie brand will also introduce complementary dolls, playsets and accessories based on the character this spring. These new products are part of a broader strategy to expand the franchise with new items focused on Barbie’s friends and family.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
MAT-CORP
View source version on businesswire.com: https://www.businesswire.com/news/home/20210218005898/en/
FAQ
What are the new Barbie specials launching in 2023?
When will 'Barbie & Chelsea The Lost Birthday' be available?
What is the focus of 'Barbie & Chelsea The Lost Birthday'?
What additional products will Mattel introduce this spring?
