Mattel Celebrates its 80th Anniversary with “80 Moments for 80 Years” Philanthropic Campaign
Mattel (NASDAQ: MAT) launches its '80 Moments for 80 Years' philanthropic campaign to commemorate its 80th anniversary in 2025. The initiative will support over 80 nonprofits globally through the Mattel Children's Foundation, emphasizing the company's commitment to children's right to play.
The campaign includes partnerships with notable organizations across regions: In the US, collaborations include a 20-year partnership with Save the Children, Ronald McDonald House Charities, and Girls Inc. EMEA partnerships feature BILD hilft e.V. and Deutsche Kinderkrebsstiftung, while APAC collaborations include Starlight Children's Foundation and Special Olympics Hong Kong.
Key initiatives include Make-A-Wish foundation collaborations, with Hot Wheels (currently the #1 selling toy worldwide) granting special wishes to children. The company will also celebrate International Day of Play in Washington D.C. and host its fifth annual Play it Forward Global Volunteer Week, featuring Camp Mattel at its El Segundo campus.
Mattel (NASDAQ: MAT) lancia la sua campagna filantropica '80 Momenti per 80 Anni' per commemorare il suo 80° anniversario nel 2025. L'iniziativa sosterrà oltre 80 organizzazioni no-profit a livello globale attraverso la Fondazione Mattel per i Bambini, sottolineando l'impegno dell'azienda per il diritto dei bambini al gioco.
La campagna include collaborazioni con organizzazioni rinomate in diverse regioni: negli Stati Uniti, le collaborazioni comprendono un partenariato ventennale con Save the Children, Ronald McDonald House Charities e Girls Inc. Le partnership in EMEA presentano BILD hilft e.V. e Deutsche Kinderkrebsstiftung, mentre le collaborazioni APAC includono la Starlight Children's Foundation e le Special Olympics di Hong Kong.
Le iniziative chiave includono collaborazioni con la fondazione Make-A-Wish, con Hot Wheels (attualmente il giocattolo più venduto al mondo) che realizza desideri speciali per i bambini. L'azienda celebrerà anche la Giornata Internazionale del Gioco a Washington D.C. e ospiterà la sua quinta settimana annuale di volontariato globale Play it Forward, con il Camp Mattel presso il suo campus di El Segundo.
Mattel (NASDAQ: MAT) lanza su campaña filantrópica '80 Momentos por 80 Años' para conmemorar su 80° aniversario en 2025. La iniciativa apoyará a más de 80 organizaciones sin fines de lucro a nivel global a través de la Fundación Mattel para Niños, enfatizando el compromiso de la empresa con el derecho de los niños a jugar.
La campaña incluye asociaciones con organizaciones notables en diferentes regiones: en Estados Unidos, las colaboraciones incluyen un acuerdo de 20 años con Save the Children, Ronald McDonald House Charities y Girls Inc. Las asociaciones en EMEA presentan a BILD hilft e.V. y Deutsche Kinderkrebsstiftung, mientras que las colaboraciones en APAC incluyen a Starlight Children's Foundation y Special Olympics Hong Kong.
Las iniciativas clave incluyen colaboraciones con la fundación Make-A-Wish, donde Hot Wheels (actualmente el juguete más vendido del mundo) concede deseos especiales a los niños. La empresa también celebrará el Día Internacional del Juego en Washington D.C. y albergará su quinta semana anual de voluntariado global Play it Forward, con Camp Mattel en su campus de El Segundo.
Mattel (NASDAQ: MAT)는 2025년 80주년 기념을 위해 '80년의 순간들' 필란트로피 캠페인을 시작합니다. 이 이니셔티브는 Mattel 아동 재단을 통해 전 세계의 80개 이상의 비영리 단체를 지원하며, 아동의 놀이 권리에 대한 회사의 약속을 강조합니다.
캠페인은 여러 지역의 저명한 조직과의 파트너십을 포함합니다: 미국에서는 Save the Children, Ronald McDonald House Charities 그리고 Girls Inc.와 20년의 협업이 포함됩니다. EMEA 파트너십은 BILD hilft e.V. 및 Deutsche Kinderkrebsstiftung을 포함하며, APAC 협업에는 Starlight Children's Foundation 및 Special Olympics 홍콩이 포함됩니다.
주요 이니셔티브로는 Make-A-Wish 재단과의 협력, Hot Wheels(현재 세계에서 가장 많이 팔리는 장난감)가 어린이들에게 특별한 소원을 이루어 주는 것입니다. 이 회사는 또한 워싱턴 D.C.에서 세계 놀이의 날을 기념하고, 엘 세군도 캠퍼스에서 다섯 번째 연례 세계 자원봉사 주간 Play it Forward를 개최할 예정입니다.
Mattel (NASDAQ: MAT) lance sa campagne philanthropique '80 Moments pour 80 Ans' pour commémorer son 80e anniversaire en 2025. L'initiative soutiendra plus de 80 organisations à but non lucratif à l'échelle mondiale grâce à la Fondation Mattel pour les Enfants, soulignant l'engagement de l'entreprise en faveur du droit des enfants à jouer.
La campagne comprend des partenariats avec des organisations notables dans différentes régions : aux États-Unis, les collaborations incluent un partenariat de 20 ans avec Save the Children, Ronald McDonald House Charities et Girls Inc. Les partenariats en EMEA présentent BILD hilft e.V. et Deutsche Kinderkrebsstiftung, tandis que les collaborations en APAC incluent la Starlight Children's Foundation et Special Olympics Hong Kong.
Les initiatives clés comprennent des collaborations avec la fondation Make-A-Wish, Hot Wheels (actuellement le jouet le plus vendu au monde) réalisant des souhaits spéciaux pour les enfants. L'entreprise célèbrera également la Journée internationale du jeu à Washington D.C. et accueillera sa cinquième semaine annuelle de bénévolat mondial 'Play it Forward', avec le Camp Mattel sur son campus d'El Segundo.
Mattel (NASDAQ: MAT) startet seine philanthropische Kampagne '80 Momente für 80 Jahre', um sein 80-jähriges Jubiläum im Jahr 2025 zu feiern. Die Initiative wird weltweit über 80 gemeinnützige Organisationen durch die Mattel Kinderstiftung unterstützen und damit das Engagement des Unternehmens für das Spielrecht von Kindern betonen.
Die Kampagne umfasst Partnerschaften mit namhaften Organisationen in verschiedenen Regionen: In den USA gehören zu den Kooperationen eine 20-jährige Partnerschaft mit Save the Children, Ronald McDonald House Charities und Girls Inc. Die Partnerschaften in der EMEA-Region umfassen BILD hilft e.V. und Deutsche Kinderkrebsstiftung, während die APAC-Kooperationen die Starlight Children's Foundation und die Special Olympics Hongkong umfassen.
Wesentliche Initiativen umfassen Kooperationen mit der Make-A-Wish-Stiftung, bei denen Hot Wheels (derzeit das meistverkaufte Spielzeug weltweit) besondere Wünsche für Kinder erfüllt. Das Unternehmen wird auch den Internationalen Spieltag in Washington D.C. feiern und seine fünfte jährliche globale Freiwilligenwoche 'Play it Forward' ausrichten, mit dem Camp Mattel an seinem Campus in El Segundo.
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Mattel to support over 80 nonprofits globally all year long
Watch Mattel’s 80th anniversary philanthropy video HERE
Additional Assets HERE
(Graphic: Business Wire)
Throughout 2025, the Mattel Children’s Foundation will spotlight decades of impactful nonprofit partnerships and charitable efforts, all dedicated to serving those who need it most and honoring Mattel’s belief that every child has a fundamental right to play.
“Since Mattel’s founding in 1945, giving back has been at the heart of our mission, embedded in its culture and amplified through the purpose of its brands,” said Nancy Molenda, Vice President, Global Corporate Events and Philanthropy at Mattel. “As we celebrate our 80th anniversary, we’re continuing to Play it Forward by partnering with over 80 of our longstanding nonprofit partners.”
In 2025, Mattel will build on this legacy by donating resources and funds to over 80 nonprofits globally and launching more than 80 philanthropic activations in 2025 through its Play it Forward philanthropic program. Featuring in-kind donations, volunteerism, and strategic nonprofit collaborations, these efforts will support children, families and communities worldwide.
Regional Partnerships
In the
In EMEA, Mattel will support BILD hilft e. V. Ein Herz für Kinder and Tafel Deutschland, Stützende Hände and Deutsche Kinderkrebsstiftung (German Child Cancer Foundation) in
In
In APAC, Mattel will support Starlight Children’s Foundation in
Global Partnerships
Mattel is also helping Make-A-Wish to grant wishes for children facing a critical illness. Recently, Hot Wheels, the #1 selling toy in the world*, helped grant a wish to a child and their family. They received a personal tour of Mattel’s Handler Team Design Center in
International Day of Play
In celebration of International Day of Play in June, Mattel will continue the celebration and bring play to
For more information regarding Mattel’s philanthropic efforts, please visit corporate.mattel.com/philanthropy.
*Source: The Hot Wheels die-cast car is the #1 selling toy in the world according to Circana, LLC, Retail Tracking Service, G9 (US,CA,BR,SP,IT,GE,UK,FR,AU), Total Toys, Projected USD, JAN-DEC 2024
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About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
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Source: Mattel, Inc.
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