Marriott International Announces Expansion of the City Express by Marriott Brand into the United States & Canada
Marriott International (Nasdaq: MAR) has announced the expansion of its City Express by Marriott brand into the United States & Canada, marking the company's entry into the affordable midscale transient segment in these regions. This move follows the successful acquisition of the City Express brand portfolio in the Caribbean and Latin America (CALA) in May 2023, which increased Marriott's footprint in that region by approximately 45%.
The City Express by Marriott brand is designed to be conversion-friendly with opportunities for new builds in the future. It offers a light operational model and functional modern design, allowing owners to capitalize on consumer demand while leveraging Marriott's sales, distribution, and marketing capabilities. The company anticipates signed agreements and possible hotel openings in the U.S. & Canada under this brand in the coming months.
Existing City Express by Marriott properties have been integrated into the Marriott Bonvoy® program, allowing members to earn and redeem points. This expansion is part of Marriott's strategy to strengthen its presence in the affordable midscale segment and offer lodging options for every trip purpose and price point.
Marriott International (Nasdaq: MAR) ha annunciato l'espansione del suo marchio City Express by Marriott negli Stati Uniti e in Canada, segnando l'ingresso dell'azienda nel segmento economico midscale temporaneo in queste regioni. Questa mossa segue l'acquisizione di successo del portafoglio del marchio City Express nei Caraibi e in America Latina (CALA) avvenuta a maggio 2023, che ha aumentato la presenza di Marriott in quella regione di circa il 45%.
Il marchio City Express by Marriott è progettato per essere adatto alla conversione con opportunità per nuove costruzioni in futuro. Offre un modello operativo leggero e un design moderno e funzionale, consentendo ai proprietari di capitalizzare sulla domanda dei consumatori, sfruttando le capacità di vendita, distribuzione e marketing di Marriott. L'azienda prevede accordi firmati e possibili aperture di hotel negli Stati Uniti e in Canada sotto questo marchio nei prossimi mesi.
Le proprietà esistenti del City Express by Marriott sono state integrate nel programma Marriott Bonvoy®, consentendo ai membri di guadagnare e riscattare punti. Questa espansione fa parte della strategia di Marriott per rafforzare la propria presenza nel segmento economico midscale e offrire opzioni di soggiorno per ogni scopo di viaggio e fascia di prezzo.
Marriott International (Nasdaq: MAR) ha anunciado la expansión de su marca City Express by Marriott en Estados Unidos y Canadá, marcando la entrada de la empresa en el segmento asequible midscale transitorio en estas regiones. Este movimiento sigue a la exitosa adquisición del portafolio de la marca City Express en el Caribe y América Latina (CALA) en mayo de 2023, lo que aumentó la presencia de Marriott en esa región en aproximadamente un 45%.
La marca City Express by Marriott está diseñada para ser amigable a la conversión con oportunidades para nuevas construcciones en el futuro. Ofrece un modelo operativo ligero y un diseño moderno y funcional, permitiendo a los propietarios capitalizar la demanda del consumidor mientras aprovechan las capacidades de ventas, distribución y marketing de Marriott. La compañía anticipa acuerdos firmados y posibles aperturas de hoteles en los EE. UU. y Canadá bajo esta marca en los próximos meses.
Las propiedades existentes de City Express by Marriott se han integrado en el programa Marriott Bonvoy®, lo que permite a los miembros ganar y canjear puntos. Esta expansión es parte de la estrategia de Marriott para fortalecer su presencia en el segmento asequible midscale y ofrecer opciones de alojamiento para cada propósito de viaje y rango de precios.
마리오트 인터내셔널(Nasdaq: MAR)은 시티 익스프레스 바이 마리오트 브랜드의 미국 및 캐나다로의 확장을 발표하며 이 지역에서 저렴한 중급 임시 세그먼트에 진입하게 되었습니다. 이번 움직임은 2023년 5월 카리브해 및 라틴 아메리카(CALA)에서 시티 익스프레스 브랜드 포트폴리오를 성공적으로 인수한 후 이루어졌으며, 이는 마리오트의 이 지역 내 입지를 약 45% 증가시켰습니다.
시티 익스프레스 바이 마리오트 브랜드는 전환 친화적으로 설계되어 있으며, 미래의 새로운 건축 기회를 제공합니다. 가벼운 운영 모델과 현대적이고 기능적인 디자인을 제공하여, 소유자들이 소비자 수요를 활용하고 마리오트의 판매, 유통 및 마케팅 역량을 활용할 수 있도록 합니다. 회사는 오는 몇 달 안에 미국과 캐나다에서 이 브랜드 하에 서명된 계약과 가능한 호텔 개장을 예상하고 있습니다.
기존의 시티 익스프레스 바이 마리오트 속성들은 마리오트 본보이® 프로그램에 통합되어, 회원들이 포인트를 적립하고 사용할 수 있습니다. 이번 확장은 마리오트의 저렴한 중급 세그먼트 내 존재감을 강화하고 모든 여행 목적과 가격대에 맞춘 숙박 옵션을 제공하겠다는 전략의 일환입니다.
Marriott International (Nasdaq: MAR) a annoncé l'expansion de sa marque City Express by Marriott aux États-Unis et au Canada, marquant l'entrée de l'entreprise dans le segment économique midscale transitoire dans ces régions. Ce mouvement fait suite à l'acquisition réussie du portefeuille de marques City Express dans les Caraïbes et en Amérique latine (CALA) en mai 2023, ce qui a augmenté la présence de Marriott dans cette région d'environ 45 %.
La marque City Express by Marriott est conçue pour être conviviale pour les conversions avec des opportunités pour de nouvelles constructions à l'avenir. Elle offre un modèle opérationnel léger et un design moderne et fonctionnel, permettant aux propriétaires de capitaliser sur la demande des consommateurs tout en profitant des capacités de vente, de distribution et de marketing de Marriott. L'entreprise prévoit des contrats signés et des ouvertures d'hôtels possibles aux États-Unis et au Canada sous cette marque dans les mois à venir.
Les propriétés existantes de City Express by Marriott ont été intégrées au programme Marriott Bonvoy®, permettant aux membres de gagner et d’échanger des points. Cette expansion fait partie de la stratégie de Marriott visant à renforcer sa présence dans le segment économique midscale et à offrir des options d'hébergement pour chaque objectif de voyage et tranche de prix.
Marriott International (Nasdaq: MAR) hat die Expansion seiner Marke City Express by Marriott in die USA und nach Kanada angekündigt, was den Einstieg des Unternehmens in das erschwingliche Midscale-Transientsegment in diesen Regionen markiert. Dieser Schritt folgt auf die erfolgreiche Akquisition des City Express-Markenportfolios in der Karibik und Lateinamerika (CALA) im Mai 2023, die die Präsenz von Marriott in dieser Region um etwa 45% vergrößert hat.
Die Marke City Express by Marriott ist darauf ausgelegt, konversionsfreundlich zu sein und bietet Möglichkeiten für zukünftige Neubauten. Sie bietet ein leichtgewichtiges Betriebsmodell und modernes, funktionales Design, das es den Eigentümern ermöglicht, von der Verbrauchernachfrage zu profitieren und die Verkaufs-, Vertriebs- und Marketingfähigkeiten von Marriott zu nutzen. Das Unternehmen erwartet in den kommenden Monaten unter dieser Marke unterzeichnete Verträge und mögliche Hotelöffnungen in den USA und Kanada.
Bestehende City Express by Marriott-Objekte wurden in das Marriott Bonvoy®-Programm integriert, das es Mitgliedern ermöglicht, Punkte zu verdienen und einzulösen. Diese Expansion ist Teil der Strategie von Marriott, seine Präsenz im erschwinglichen Midscale-Segment zu stärken und Unterbringungsoptionen für jedes Reiseziel und Preissegment anzubieten.
- Expansion into the U.S. & Canada market, entering the affordable midscale transient segment
- Strong growth and interest in the City Express brand since its acquisition in CALA
- Conversion-friendly brand design with opportunities for new builds
- Integration of City Express properties into Marriott Bonvoy program
- Anticipated signed agreements and hotel openings in U.S. & Canada in the near future
- None.
Insights
The expansion of City Express by Marriott into the U.S. and Canada marks a significant strategic move for Marriott International. This entry into the affordable midscale transient segment addresses a gap in Marriott's portfolio and positions the company to capture a larger market share in a high-demand sector.
Key points to consider:
- The conversion-friendly model allows for rapid expansion through existing property acquisitions, potentially accelerating growth.
- Integration with Marriott Bonvoy enhances the brand's appeal, leveraging the strength of Marriott's loyalty program.
- The light operational model could lead to improved profit margins for franchisees, making it an attractive investment opportunity.
While this expansion shows promise, investors should monitor the execution and market reception closely. The success of this venture could significantly impact Marriott's future growth trajectory and competitive positioning in the midscale segment.
Marriott's expansion of City Express into the U.S. and Canada is a calculated response to market trends and consumer demand. The affordable midscale segment has been underserved by major hotel chains, presenting a substantial growth opportunity. This move allows Marriott to diversify its portfolio and tap into a broader customer base.
Key market implications:
- Potential for increased market share in the value-conscious traveler segment
- Opportunity to capture business from independent hotels and smaller chains in this category
- Possible cannibalization of Marriott's existing brands needs to be monitored
The success of this expansion could reshape the competitive landscape in the midscale hotel segment, potentially pressuring existing players and driving consolidation. Investors should watch for early performance indicators and franchisee adoption rates as signals of the brand's long-term potential in these new markets.
The introduction of City Express by Marriott in the
Previously referred to as Project Mid-T by Marriott, this brand expansion is part of the company's continued focus on strengthening its presence in the affordable midscale segment and offering regionally relevant lodging options for every trip purpose and every price point.
"Since entering the affordable midscale space with the acquisition of City Express in the
In May 2023, Marriott announced the acquisition of the City Express brand portfolio in CALA, which marked the company's entry into the affordable midscale segment. With over 17,000 rooms across
"Marriott remains focused on providing best-in-class offerings and a wide-range of investment opportunities for our development stakeholders, and the initial reaction to our midscale products has been extremely positive," says Noah Silverman, Global Development Officer,
The City Express by Marriott brand is designed to be conversion-friendly, with an opportunity for new builds in the future. Offering a light operational model and functional modern design, City Express by Marriott will give owners in the
Marriott has already received extensive interest from owners and franchisees, and the company anticipates having signed agreements, with possible hotel openings, in the
Existing City Express by Marriott properties have been integrated into the Marriott Bonvoy® program and are available for booking on Marriott channels for members to earn and redeem points. Additional City Express by Marriott properties will similarly be part of Marriott Bonvoy upon opening. For more information on the City Express by Marriott brand, visit this page.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in
About Marriott Bonvoy
Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
About City Express by Marriott
City Express by Marriott offers travelers a space where convenience meets comfort. Catering to the needs of both business and leisure travelers, the brand offers seamless and efficient stays in convenient locations ensuring a hassle-free journey. With a focus on quality and simplicity, guests do more than just stay – they relax, recharge, and get ready for whatever comes next. With around 150 properties in 5 countries, City Express by Marriott, our flagship, stands alongside City Express Plus by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, and City Centro by Marriott each uniquely designed for a different segment of travelers. City Express by Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit https://www.marriott.com/loyalty.mi For more information or reservations, visit marriott.com, for the latest company updates, visit news.marriott.com.
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SOURCE Marriott International, Inc.
FAQ
What is Marriott's new brand expansion in the U.S. & Canada?
When did Marriott acquire the City Express brand portfolio?
How is the City Express by Marriott brand designed for owners?
Are City Express by Marriott properties part of the Marriott Bonvoy program?
