Snapdragon Unveiled on Manchester United Kits
Qualcomm Technologies, under its Snapdragon brand, has been unveiled as the new principal shirt sponsor for Manchester United’s men’s and women’s teams for the 2024/25 season. The Snapdragon logo will appear on the home, away, and third kits, enhancing Snapdragon’s visibility among Manchester United’s global fanbase of 1.1 billion people.
The collaboration includes an AR experience for fans, accessible by scanning the Snapdragon logo on the kits, and exclusive content at Old Trafford. The new home kit, launched by adidas, will debut in a pre-season match against Real Betis on July 31 at Snapdragon Stadium in San Diego. Qualcomm’s goal is to boost brand awareness and affinity by leveraging Manchester United’s extensive reach.
- Qualcomm Technologies gains enhanced brand visibility through a partnership with a globally recognized sports team.
- The Snapdragon brand will be displayed on all kit versions, reaching a wide audience.
- Introduction of an AR experience, potentially increasing fan engagement and interaction.
- The partnership aligns Snapdragon with Manchester United's extensive global fanbase of 1.1 billion people.
- The press release did not include specific financial terms of the partnership, leaving uncertainty regarding its potential financial impact on Qualcomm.
Manchester United have unveiled their new 2024/25 adidas Home kit, which features the Snapdragon brand for the first time. (Photo: Business Wire)
The agreement, which will also see the Snapdragon brand displayed on the away and third kit, is an expansion of the existing strategic collaboration with Qualcomm Technologies. Snapdragon processors can be found in more than 3 billion devices globally, powering premium experiences from the world's biggest digital brands across smartphones, next-generation PCs, extended and virtual reality glasses, gaming, wearables, and cars.
The latest iconic Manchester United home shirt was presented today by adidas, just weeks before it will be worn for the first time by the men’s first team during their pre-season tour in
The launch video features Manchester United legend Eric Cantona and celebrates the emotion, creativity and heart which he epitomised as a player, and which the collaboration with Snapdragon will aim to bring alive for fans. The video brings the first sight of the Snapdragon brand on the front of a Manchester United shirt, with the away and third kits due to be released later in July.
As part of the unveiling of the 2024/25 season kits, fans will be able to access an augmented reality (AR) experience by scanning the Snapdragon logo on the front of the kit. The experience, developed by Snapdragon, will bring fans onto the pitch of Old Trafford and feature exclusive Manchester United content throughout the season.
Jean-Claude Blanc, Chief Executive of Manchester United, said: “The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Snapdragon as our new principal shirt partner.
“While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Snapdragon’s processors to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.
“We always strive to push boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
“We are excited to expand on our existing collaboration with Manchester United and see the Snapdragon brand featured on the Manchester United kit,” said Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated. “With 1.1 billion passionate fans and engaged followers around the world, Manchester United is one of the most celebrated names in global sport. As the Club’s new front of shirt partner, we aim to catapult the Snapdragon brand to new heights, building not only increased awareness, but also understanding and affinity for the role that Snapdragon plays in powering amazing experiences across billions of devices.”
Notes to editors
The front of shirt promotional video, featuring Eric Cantona, can be viewed here.
Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 146-year heritage we have won 69 major trophies, enabling us to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivalled connectivity. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.
Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240701805492/en/
Michael Gibson, Head of Corporate Communications
Email: michael.gibson@manutd.co.uk
Tel: +447917 091109
Clare Conley
Media Relations
1-858-845-5959
corpcomm@qualcomm.com
Source: Manchester United
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