Manhattan Active® Point of Sale Unveils the Next Generation of Store Associate Experience

Rhea-AI Summary

Manhattan Associates Inc. (MANH) announces significant enhancements to its Manhattan Active® Point of Sale (POS) application, including embedded clienteling capabilities, ultra-fast checkout, and offline functionality. The cloud-native solution aims to empower store associates to maximize sales and service, with a focus on simplicity and omnichannel selling.

Insights

Market Research Analyst

The recent advancements in Manhattan Associates Inc.'s Manhattan Active® Point of Sale (POS) application underscore the company's proactive approach to addressing the evolving retail landscape. By integrating clienteling capabilities directly into the POS system, Manhattan Associates is tapping into the growing trend of personalized shopping experiences. This move is likely to resonate with retailers seeking to enhance customer engagement and drive sales through improved service and targeted recommendations.

Furthermore, the addition of offline functionality and ultra-fast checkout options reflects a strategic focus on operational resilience and customer convenience. These enhancements could potentially lead to increased adoption rates among retailers, which in turn, might contribute positively to Manhattan Associates' market share and financial performance. By prioritizing a seamless omnichannel experience, the company is positioning itself as a leader in unified commerce solutions, which is a rapidly expanding segment within the retail technology industry.

Technology Analyst

The technical enhancements to Manhattan Active® POS, particularly its cloud-native architecture, are indicative of Manhattan Associates' commitment to innovation in retail technology. Running on multiple operating systems such as Windows, iOS and Android enhances the application's versatility, making it accessible to a broader range of retail clients with diverse IT ecosystems.

By addressing network instability with in-memory data retention for swift item scanning and checkout processes, Manhattan Associates is addressing a common pain point in retail operations. This technical sophistication not only improves the user experience for store associates but also minimizes the risk of lost sales due to technical interruptions. The full app extensibility feature allows for significant customization, which could be a key differentiator in a competitive market where retailers are looking for tailored solutions that align with their unique brand identities.

Retail Industry Expert

The integration of clienteling capabilities into Manhattan Associates' POS system reflects an industry-wide shift towards a more customer-centric retail model. By empowering store associates with tools to personalize interactions, the company is leveraging the concept of clienteling—where associates use customer data to provide personalized service—to enhance the in-store experience. Such capabilities are increasingly important in the age of digital native shoppers who expect seamless and personalized shopping experiences across all channels.

The ability to work offline and handle network connectivity issues with elegance is a significant operational advantage for retailers. It ensures business continuity and customer satisfaction during network outages, which can be common in certain retail environments. This feature, combined with the omnichannel view offered by the POS, aligns with the current trend of providing uninterrupted customer service, regardless of channel or technical challenges.

NEW YORK--(BUSINESS WIRE)-- Manhattan Associates Inc. (NASDAQ: MANH) today announced significant enhancements to its Manhattan Active^® Point of Sale (POS) application designed to meet the dynamic needs of modern store associates. The refreshed store app includes embedded clienteling capabilities to convert sales and enhance service, ultra-fast checkout, and the ability to work offline without requiring an in-store server.

Manhattan Active Point of Sale is a cloud native solution that runs on Windows, iOS, and Android and offers full app extensibility (Photo: Business Wire)

Today’s digital native shopper creates both additional complexity and opportunity for the store associate. With a commitment to continuous innovation, Manhattan continues to partner with its customers to make sure store associates are well equipped to maximize their store’s potential. Part of the industry leading Manhattan Active Omni suite of unified commerce solutions, Manhattan’s new store app seamlessly blends the four critical elements of Customer, Catalog, Cart, and Fulfillment to empower store associates to maximize sales and service.

As a part of Manhattan’s cloud-native point of sale, the store app has been refreshed to handle the instability that is common of store network connectivity with elegance. With a focus on simplicity, the app monitors network connection stability and takes action in the background to insulate the associate from everything from intermittent dropped packets to full connection loss. Additionally, the app retains key data in-memory on the device to provide ultra-fast item scan and checkout flows, ensuring maximum in-store sales conversion.

“In a retail environment that places a premium on serving the customer as gracefully and efficiently as possible, having a point of sale that maximizes omnichannel selling and service while rolling with the punches of the store network is quickly becoming table stakes,” said Robby Dewling, director, Product Management at Manhattan Associates. “Manhattan Active Point of Sale’s omnichannel customer view and advanced engagement tools allow associates to personalize interactions and craft memorable shopping experiences.”

“These latest enhancements serve to underline our commitment to innovation and the people-first design process that underpins and differentiates our solutions and approach. Many of these functional and technical enhancements were designed in close collaboration with our Manhattan Active Point of Sale customer community, some of retail’s most forward-thinking omnichannel sellers,” Dewling added.

The Manhattan Active store app runs on Windows, iOS and Android and offers full app extensibility, allowing retailers to personalize the layout and experience for their brand.

About Manhattan Associates

Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20240114540783/en/

Press:

Devika Goel

Manhattan Associates

470-435-1566

dgoel@manh.com

Source: Manhattan Associates Inc.

FAQ

What enhancements did Manhattan Associates announce for its Manhattan Active Point of Sale application?

Manhattan Associates announced significant enhancements to its Manhattan Active Point of Sale application, including embedded clienteling capabilities, ultra-fast checkout, and the ability to work offline without requiring an in-store server.

What platforms does the Manhattan Active Point of Sale application run on?

The Manhattan Active Point of Sale application runs on Windows, iOS, and Android.

What is the ticker symbol for Manhattan Associates Inc.?

The ticker symbol for Manhattan Associates Inc. is MANH.

What capabilities does the refreshed store app include?

The refreshed store app includes embedded clienteling capabilities to convert sales and enhance service, ultra-fast checkout, and the ability to work offline without requiring an in-store server.

What is the focus of Manhattan Active Point of Sale?

The focus of Manhattan Active Point of Sale is on simplicity, omnichannel selling, and empowering store associates to maximize sales and service.

What kind of collaboration was involved in designing the enhancements?

Many of the functional and technical enhancements were designed in close collaboration with Manhattan's Active Point of Sale customer community, some of retail’s most forward-thinking omnichannel sellers.