2025 Pricing Considerations Identified in New Research From Experis Pricing Solutions and Vendavo
Experis Pricing Solutions and Vendavo have released the '2025 Pricing for Profitable Growth Outlook' report, analyzing pricing trends in manufacturing and distribution sectors. 46% of U.S. and European companies express cautious optimism for 2025, while 26% are proactively implementing new pricing models. The study reveals that 28% of companies prioritize value-based pricing, with only 29% utilizing AI for operations. Notable findings include that 52% of large companies maintain pricing teams of 11-20 people, with 95% planning to increase hiring in 2025.
Experis Pricing Solutions e Vendavo hanno pubblicato il rapporto '2025 Pricing for Profitable Growth Outlook', che analizza le tendenze dei prezzi nei settori della manifattura e della distribuzione. Il 46% delle aziende statunitensi ed europee esprime un cauto ottimismo per il 2025, mentre il 26% sta attivamente implementando nuovi modelli di prezzo. Lo studio rivela che il 28% delle aziende prioritizza la determinazione dei prezzi basata sul valore, con solo il 29% che utilizza l'IA per le operazioni. Tra le scoperte significative, si evidenzia che il 52% delle grandi aziende mantiene team di prezzo composti da 11 a 20 persone, con il 95% che prevede di aumentare le assunzioni nel 2025.
Experis Pricing Solutions y Vendavo han publicado el informe '2025 Pricing for Profitable Growth Outlook', que analiza las tendencias de precios en los sectores de manufactura y distribución. El 46% de las empresas en EE. UU. y Europa expresa un optimismo cauteloso para 2025, mientras que el 26% está implementando proactivamente nuevos modelos de precios. El estudio revela que el 28% de las empresas prioriza la fijación de precios basada en el valor, mientras que solo el 29% utiliza IA para las operaciones. Entre los hallazgos más notables se encuentra que el 52% de las grandes empresas mantiene equipos de precios de 11 a 20 personas, con el 95% que planea aumentar las contrataciones en 2025.
Experis Pricing Solutions과 Vendavo가 '2025 Pricing for Profitable Growth Outlook' 보고서를 발표하여 제조 및 유통 분야의 가격 동향을 분석했습니다. 미국 및 유럽 기업의 46%는 2025년에 대해 조심스러운 낙관론을 표현하며, 26%는 새로운 가격 모델을 적극적으로 구현하고 있습니다. 연구에 따르면 28%의 기업이 가치 기반 가격 책정을 우선시하며, 29%만이 운영에 AI를 활용하고 있습니다. 주목할 만한 발견 중 하나는 52%의 대기업이 11-20명의 가격 팀을 유지하며, 95%는 2025년에 인턴을 늘릴 계획이라는 점입니다.
Experis Pricing Solutions et Vendavo ont publié le rapport '2025 Pricing for Profitable Growth Outlook', qui analyse les tendances des prix dans les secteurs de la fabrication et de la distribution. 46% des entreprises américaines et européennes expriment un optimisme prudent pour 2025, tandis que 26% mettent en œuvre activement de nouveaux modèles de tarification. L'étude révèle que 28% des entreprises mettent l'accent sur la tarification basée sur la valeur, avec seulement 29% utilisant l'IA pour les opérations. Parmi les résultats notables, 52% des grandes entreprises maintiennent des équipes de tarification de 11 à 20 personnes, et 95% prévoient d'augmenter le recrutement en 2025.
Experis Pricing Solutions und Vendavo haben den Bericht '2025 Pricing for Profitable Growth Outlook' veröffentlicht, der die Preisentwicklungen in den Bereichen Fertigung und Distribution analysiert. 46% der amerikanischen und europäischen Unternehmen äußern vorsichtigen Optimismus für 2025, während 26% proaktiv neue Preismodelle umsetzen. Die Studie zeigt, dass 28% der Unternehmen wertbasierte Preisgestaltung priorisieren, während nur 29% KI für die Abläufe nutzen. Bemerkenswerte Ergebnisse sind, dass 52% der großen Unternehmen Preisteams mit 11-20 Personen unterhalten, wobei 95% geplant hat, die Einstellungen im Jahr 2025 zu erhöhen.
- 95% of companies plan to increase hiring for pricing roles in 2025
- 46% of manufacturers and distributors report optimistic outlook for 2025
- 49-53% of companies have fully integrated systems for pricing operations
- Only 29% of companies utilize AI for operational efficiency
- AI adoption for pricing intelligence (28%)
Insights
This research provides valuable insights into pricing strategy trends for 2025, particularly relevant for ManpowerGroup (MAN) as it operates in the professional services sector. The
Key findings about value-based pricing adoption (
C-suites in
This report provides insights from C-suite leaders on key pricing considerations for 2025, including adapting pricing models for economic growth, addressing market pressures, and meeting evolving buyer expectations.
Nearly half of
"Companies that focus on proactive pricing strategies, value-based approaches, leverage technology, and prioritize customer engagement will pull ahead in a rapidly fluctuating market," said Maureen Roderick, director of delivery at Experis Pricing Solutions. "A critical aspect of a pricing journey is the ability to align pricing strategies with market realities and customer expectations, ensuring long-term success and adaptability in an ever-changing landscape."
Eric Carrasquilla, CEO of Vendavo, reinforced this focus on strategic pricing: "Finding and offering the right product at the right price at the right time to the right customer is essential for successful commercial operations. Every other growth initiative will deliver little value without the right price."
The 2025 Pricing for Profitable Growth Outlook highlights key insights into market pressures, pricing strategy adjustments, and resource allocation for effective price optimization. Specific areas covered in the report include:
- How inflation influences pricing strategies: Before adjusting prices for inflation, manufacturing leaders prioritize revenue gain goals (45 percent), while distribution leaders focus on margin maintenance (38 percent) and meeting customer demand (37 percent). Both groups identify value-based pricing (28 percent) as their top optimization strategy, followed by market-based pricing (25 percent).
- Pricing automation grows while AI use stalls: Automation advances pricing capabilities, but AI adoption remains limited. Approximately half of respondents (49 to 53 percent) report fully integrated systems for setting prices, guidance, and product suggestions. However, only 29 percent use AI to streamline operations, increase efficiency, and boost profitability. Those using AI are primarily leveraging it for pricing process improvements (50 percent), rather than for pricing intelligence (28 percent).
- The need for a strong pricing function: Market volatility demands agile pricing models. More than half of respondents (52 percent), all from companies with 500+ employees, rely on teams of 11 to 20 people focused on pricing. Ninety-five percent plan to increase hiring for these roles in 2025.
The report gathered responses from manufacturers (67 percent) and distributors (33 percent) across the
Download the 2025 Pricing for Profitable Growth Outlook here.
About Experis Pricing Solutions
Experis® is a global leader in professional resourcing and project-based solutions. With more than 20 years of experience, Experis Pricing Solutions helps companies make profitable commercial decisions faster and more accurately through world-class pricing and revenue management software solutions. Experis has successfully delivered over 100 pricing implementations, providing end-to-end services, including support, maintenance, data transformation (ETL), and flexible sustainment models. As part of ManpowerGroup® (NYSE: MAN), Experis leverages industry expertise to deliver mission-critical talent and project-based solutions in IT, accelerating clients' competitiveness.
About Vendavo
Vendavo helps global manufacturers and distributors accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's team of pricing and selling experts, along with its innovative solutions, enable B2B organizations to develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience. Vendavo is headquartered in
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SOURCE ManpowerGroup
FAQ
What percentage of manufacturers and distributors are optimistic about 2025?
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What is the current AI adoption rate for pricing operations?
What is the most popular pricing optimization strategy according to the 2025 outlook?
