Macy’s Launches Mode of One, a New Contemporary Menswear Brand, Strengthening Fashion Leadership in Private Brands
Macy's has launched Mode of One, a new contemporary menswear brand designed to celebrate individuality and style expression. The collection, now available on Macys.com, the Macy's mobile app, and in stores nationwide, features high-quality essentials and statement-making designs with a focus on fit and proportions.
The brand is part of Macy's ongoing private brands reimagination, developed over two years with extensive research on men's trends and style preferences. Mode of One offers multiple fits and silhouettes, catering to various occasions and bold style preferences. The inaugural collection features over 140 SKUs, priced from $24.50 to $159.50, with sizes ranging from S-XXL and 30-40.
New York Knicks stars Jalen Brunson and Josh Hart lead as brand ambassadors, alongside other influencers in a social-first campaign. New monthly drops will be available starting in October and throughout the holiday season.
Macy's ha lanciato Mode of One, un nuovo marchio di abbigliamento maschile contemporaneo progettato per celebrare l'individualità e l'espressione dello stile. La collezione, ora disponibile su Macys.com, sull'app mobile di Macy's e nei negozi di tutto il paese, presenta essenziali di alta qualità e design che fanno dichiarazione, con un focus su vestibilità e proporzioni.
Il marchio fa parte della continua rimodellazione dei marchi privati di Macy's, sviluppato in due anni con una ricerca approfondita sulle tendenze maschili e le preferenze di stile. Mode of One offre molteplici vestibilità e siluette, soddisfacendo varie occasioni e audaci preferenze di stile. La collezione inaugurale comprende oltre 140 SKU, con prezzi che vanno da 24,50 a 159,50 dollari, con taglie che variano da S a XXL e 30-40.
Le stelle dei New York Knicks Jalen Brunson e Josh Hart sono i brand ambassador, insieme ad altri influencer in una campagna incentrata sui social. Nuove uscite mensili saranno disponibili a partire da ottobre e durante la stagione delle festività.
Macy's ha lanzado Mode of One, una nueva marca contemporánea de moda masculina diseñada para celebrar la individualidad y la expresión del estilo. La colección, ahora disponible en Macys.com, en la app móvil de Macy's y en tiendas a nivel nacional, presenta básicos de alta calidad y diseños que destacan, con un enfoque en el ajuste y las proporciones.
La marca es parte de la continua reinvención de las marcas privadas de Macy's, desarrollada durante dos años con una investigación extensa sobre tendencias masculinas y preferencias de estilo. Mode of One ofrece múltiples adecuaciones y siluetas, atendiendo diversas ocasiones y audaces preferencias de estilo. La colección inaugural presenta más de 140 SKU, con precios que van desde 24,50 hasta 159,50 dólares, con tallas que van desde S-XXL y 30-40.
Las estrellas de los New York Knicks Jalen Brunson y Josh Hart lideran como embajadores de la marca, junto a otros influenciadores en una campaña centrada en lo social. Nuevas entregas mensuales estarán disponibles a partir de octubre y durante la temporada navideña.
Macy's는 개성을 기념하고 스타일 표현을 위해 설계된 새로운 현대 남성복 브랜드인 Mode of One를 출시했습니다. 이 컬렉션은 현재 Macys.com, Macy's 모바일 앱, 그리고 전국 매장에서 구매할 수 있으며, 고품질의 필수 아이템과 스타일리시한 디자인으로, 피트와 비율에 중점을 두고 있습니다.
이 브랜드는 Macy's의 지속적인 프라이빗 브랜드 혁신의 일환으로, 남성 트렌드와 스타일 선호도에 대한 광범위한 연구를 바탕으로 2년에 걸쳐 개발되었습니다. Mode of One은 다양한 경우와 대담한 스타일 선호도를 충족시키기 위해 여러 가지 형태와 실루엣을 제공합니다. 첫 번째 컬렉션은 140개 이상의 SKU로 구성되어 있으며, 가격은 24.50달러에서 159.50달러 사이이며, 사이즈는 S-XXL과 30-40이 포함됩니다.
뉴욕 닉스의 스타 Jalen Brunson과 Josh Hart가 브랜드 앰버서더로 활동하며, 다른 영향력 있는 인물들과 함께 소셜 중심의 캠페인에 참여합니다. 10월부터 시작되는 새로운 월간 출시가 연말 시즌 내내 출시될 예정입니다.
Macy's a lancé Mode of One, une nouvelle marque de vêtements pour hommes contemporaine conçue pour célébrer l'individualité et l'expression du style. La collection, désormais disponible sur Macys.com, sur l'application mobile de Macy's et dans des magasins à travers le pays, propose des essentiels de haute qualité et des designs audacieux, avec un accent sur la coupe et les proportions.
La marque fait partie de la réinvention continue des marques privées de Macy's, développée sur deux ans avec des recherches approfondies sur les tendances masculines et les préférences stylistiques. Mode of One offre plusieurs coupes et silhouettes, s'adaptant à diverses occasions et préférences de style audacieuses. La collection inaugurale comprend plus de 140 SKU, avec des prix allant de 24,50 à 159,50 dollars, et des tailles variant de S à XXL et de 30 à 40.
Les stars des New York Knicks Jalen Brunson et Josh Hart sont les ambassadeurs de la marque, aux côtés d'autres influenceurs dans une campagne axée sur les réseaux sociaux. De nouvelles éditions mensuelles seront disponibles à partir d'octobre et tout au long de la saison des fêtes.
Macy's hat Mode of One ins Leben gerufen, eine neue zeitgenössische Herrenmode-Marke, die darauf abzielt, Individualität und Stil auszudrücken. Die Kollektion, die jetzt auf Macys.com, der Macy's mobilen App und in Geschäften landesweit erhältlich ist, bietet hochwertige Basics und auffällige Designs mit dem Fokus auf Passform und Proportionen.
Die Marke ist Teil von Macy's laufender Neugestaltung der Eigenmarken, die über zwei Jahre mit umfangreicher Forschung zu Männertendenzen und Stilpräferenzen entwickelt wurde. Mode of One bietet verschiedene Passformen und Silhouetten, die auf unterschiedliche Anlässe und mutige Stilpräferenzen abgestimmt sind. Die erste Kollektion umfasst über 140 SKU, mit Preisen von 24,50 bis 159,50 Dollar und Größen von S-XXL und 30-40.
Die Stars der New York Knicks Jalen Brunson und Josh Hart sind als Markenbotschafter an Bord, zusammen mit anderen Influencern in einer kampagnenorientierten Social-Media-Aktion. Neue monatliche Kollektionen werden ab Oktober und während der Feiertagssaison verfügbar sein.
- Launch of new contemporary menswear brand strengthens Macy's fashion leadership
- Extensive two-year research and development process ensures customer-centric design
- Collaboration with graphic designer and stylist adds unique elements to the collection
- High-profile brand ambassadors (NBA players) may increase brand visibility and appeal
- Wide range of products (140+ SKUs) caters to diverse customer preferences
- Regular monthly drops planned, potentially driving recurring customer engagement
- None.
Insights
Mode of One's launch represents Macy's strategic move to strengthen its position in the competitive menswear market. By focusing on contemporary styles and individuality, Macy's is tapping into the growing trend of personalized fashion. The collaboration with graphic designer Tyrell Waiters and stylist Ouigi Theodore adds credibility and appeal to the brand.
The extensive two-year research and development process demonstrates Macy's commitment to understanding customer preferences, which could potentially translate to higher customer satisfaction and sales. The diverse price range (
However, the impact on Macy's overall financial performance remains to be seen, as the success of private labels depends on factors like market reception, inventory management and marketing effectiveness. Investors should monitor sales figures and customer feedback in the coming quarters to gauge Mode of One's performance and its contribution to Macy's bottom line.
Mode of One's launch aligns with the evolving menswear market, which increasingly values individuality and versatility. The brand's focus on high-quality essentials and statement pieces caters to the modern man's desire for adaptable wardrobes that transition seamlessly between occasions.
The collaboration with influential figures like NBA stars Jalen Brunson and Josh Hart, along with chef Kwame Onwuachi and barber VicBlends, is a smart move to enhance brand credibility and appeal to a diverse, style-conscious audience. This strategy could potentially drive significant social media engagement and brand awareness.
The promise of monthly drops starting in October indicates a fast-fashion approach, which could keep the brand relevant and encourage repeat customer visits. However, Macy's will need to balance this with sustainability concerns and quality control to maintain brand integrity in the long term.
Introducing Mode of One, a new menswear brand that celebrates individuality, style expression, from high-quality essentials to statement-making designs
Mode of One is designed for the individual who sees style as a powerful form of self-expression. (Photo: Business Wire)
“Mode of One represents our commitment to offering contemporary menswear that celebrates the individuality of the modern man,” said Emily Erusha-Hilleque, SVP, Head of Private Brands at Macy's. “We are strengthening our fashion leadership in our brand portfolio, designing brands rooted in the customer’s voice and anchored in elevated trend, quality and cultural relevancy. We are excited to introduce Mode of One to our customers and look forward to seeing how they make it their own.”
Macy’s spent over two years concepting and designing Mode of One to ensure the customer’s voice is at the center. The brand reflects the extensive research conducted on men’s trends and style preferences and was inspired by street style, art, sports, music, technology and entertainment. For the launch collection, Macy’s collaborated with graphic designer Tyrell Waiters who created original graphics and artwork and Ouigi Theodore, founder of The Brooklyn Circus, who served as the stylist for the collection.
Macy’s believes that everyone has their own unique “mode” of how they ensure that they show up feeling their best. The word “mode” is a nod to dynamic style and the functional belief that personal style can evolve as a method of self-expression.
Mode of One features multiple fits in different silhouettes to meet customers’ needs across occasions and enables those who seek bolder, statement-making styles to dress themselves in striking pieces that play with proportion. From the hoodies and graphic tees to cargo pants and suiting, Mode of One is crafted from quality materials that prioritize low-maintenance comfort and performance to help keep men looking great with minimal effort.
Mode of One launches with a social-first campaign featuring cast and creators that are representative of the community that the brand is created for – those who embrace style and expression with confidence and ease. New York Knicks basketball stars Jalen Brunson and Josh Hart lead as the brand ambassadors of the Mode of One’s inaugural collection. As prominent athletes, Brunson and Hart embody the qualities of determination, style, and authenticity that resonate with Mode of One’s brand values.
Macy’s also tapped
The Mode of One collection has over 140 SKUs, designed to be easily mixed and matched to create a multitude of looks. Prices range from
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240912788122/en/
Julissa Bonfante / Erin Dougherty / Gillian Boyland
communications@macys.com
Source: Macy’s
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