Now Headlining: 7-Eleven, Inc. Teams Up with Live Nation to Bring Fans Closer to the Music at Major US Festivals
7-Eleven has announced a major partnership with Live Nation to expand its presence in the live music festival scene. The convenience retail giant will become the official naming rights partner of the When We Were Young Festival and will create branded experiences at The Governors Ball and Rolling Loud.
The partnership includes themed activations across all three festivals: the '7-Eleven® Hangout' at When We Were Young Festival featuring the 7-Eleven Stage, 'Slurpee® Street' at The Governors Ball designed as a New York City summer block party, and an enhanced version of Slurpee® Street at Rolling Loud celebrating hip-hop street art culture. These installations will offer Slurpee® drinks and create immersive brand experiences targeting younger audiences.
7-Eleven ha annunciato una partnership importante con Live Nation per ampliare la sua presenza nel mondo dei festival musicali dal vivo. Il gigante della vendita al dettaglio di prodotti di convenienza diventerà il partner ufficiale per i diritti di denominazione del When We Were Young Festival e creerà esperienze brandizzate a The Governors Ball e Rolling Loud.
La collaborazione prevede attivazioni a tema in tutti e tre i festival: il '7-Eleven® Hangout' al When We Were Young Festival con il 7-Eleven Stage, 'Slurpee® Street' a The Governors Ball, concepito come una festa estiva di quartiere a New York, e una versione potenziata di Slurpee® Street a Rolling Loud che celebra la cultura dell’arte di strada hip-hop. Queste installazioni offriranno bevande Slurpee® e creeranno esperienze immersive del brand rivolte a un pubblico giovane.
7-Eleven ha anunciado una importante alianza con Live Nation para expandir su presencia en el mundo de los festivales de música en vivo. El gigante del comercio minorista de conveniencia se convertirá en el socio oficial de los derechos de nombre del When We Were Young Festival y creará experiencias de marca en The Governors Ball y Rolling Loud.
La asociación incluye activaciones temáticas en los tres festivales: el '7-Eleven® Hangout' en el When We Were Young Festival con el 7-Eleven Stage, 'Slurpee® Street' en The Governors Ball diseñado como una fiesta de barrio de verano en Nueva York, y una versión mejorada de Slurpee® Street en Rolling Loud que celebra la cultura del arte callejero hip-hop. Estas instalaciones ofrecerán bebidas Slurpee® y crearán experiencias inmersivas de la marca dirigidas a audiencias jóvenes.
7-Eleven이 Live Nation과 대규모 파트너십을 발표하며 라이브 음악 페스티벌 분야에서 입지를 확대합니다. 편의점 대기업인 7-Eleven은 When We Were Young Festival의 공식 명명권 파트너가 되며, The Governors Ball과 Rolling Loud에서 브랜드 체험을 선보일 예정입니다.
이번 파트너십은 세 개 페스티벌 전반에 걸친 테마별 활성화를 포함합니다. When We Were Young Festival의 '7-Eleven® Hangout'에서는 7-Eleven Stage가 마련되고, The Governors Ball에서는 뉴욕시 여름 동네 파티를 연상시키는 'Slurpee® Street'가, Rolling Loud에서는 힙합 스트리트 아트 문화를 기념하는 업그레이드된 Slurpee® Street가 진행됩니다. 이 설치 공간들은 Slurpee® 음료를 제공하며 젊은 층을 겨냥한 몰입형 브랜드 경험을 창출할 것입니다.
7-Eleven a annoncé un partenariat majeur avec Live Nation pour renforcer sa présence dans le domaine des festivals de musique live. Le géant de la distribution de proximité deviendra le partenaire officiel des droits de dénomination du When We Were Young Festival et créera des expériences de marque lors de The Governors Ball et Rolling Loud.
Ce partenariat comprend des activations thématiques sur les trois festivals : le '7-Eleven® Hangout' au When We Were Young Festival avec la scène 7-Eleven, 'Slurpee® Street' à The Governors Ball, conçu comme une fête de quartier estivale à New York, et une version améliorée de Slurpee® Street à Rolling Loud célébrant la culture du street art hip-hop. Ces installations proposeront des boissons Slurpee® et offriront des expériences immersives de la marque, ciblant un public jeune.
7-Eleven hat eine bedeutende Partnerschaft mit Live Nation angekündigt, um seine Präsenz in der Live-Musik-Festival-Szene auszubauen. Der Convenience-Handelsriese wird offizieller Namensrechtspartner des When We Were Young Festival und wird gebrandete Erlebnisse beim The Governors Ball und Rolling Loud schaffen.
Die Partnerschaft umfasst thematische Aktionen auf allen drei Festivals: den '7-Eleven® Hangout' beim When We Were Young Festival mit der 7-Eleven Bühne, 'Slurpee® Street' beim The Governors Ball, gestaltet wie eine Sommer-Blockparty in New York City, und eine erweiterte Version von Slurpee® Street bei Rolling Loud, die die Hip-Hop-Straßenkunst-Kultur feiert. Diese Installationen bieten Slurpee®-Getränke an und schaffen immersive Markenerlebnisse, die sich an ein jüngeres Publikum richten.
- Strategic expansion into live music entertainment market
- Exclusive naming rights partnership for When We Were Young Festival
- Enhanced brand exposure to younger demographic audiences
- Multiple high-profile festival presence increasing market visibility
- None.
From aisles to encores, 7-Eleven's strategic move into live music marks a pivotal moment to cultivate authentic connections with fans and engage with new audiences. This collaboration marks the first time When We Were Young Festival has welcomed a naming rights partner, putting 7-Eleven at the center of fans' most memorable life experiences – and giving festival-goers an immersive way to connect with the brand in ways they've never done before.
"Live music is where culture and connection come alive, and that's exactly where we want to be," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. "By teaming up with Live Nation, we're bringing the 7-Eleven brand to the heart of unforgettable fan moments. We're eager to recreate the fun and excitement that comes with visiting a 7-Eleven store in an immersive music experience for the next generation of brand fans."
Across all three festival activations, 7-Eleven will lean into the theme of nostalgia to create immersive and social-first brand pop-ups, reminiscent of in-store experiences:
- When We Were Young Presented by 7-Eleven: As a first for the iconic festival, 7-Eleven will be the official presenting partner and create a quick-stop destination for attendees to "re-fuel" with the 7-Eleven® Hangout activation. Fans can enjoy Slurpee® drinks in a space that channels early 2000s emo energy before they head to the 7-Eleven Stage to see their favorite performers.
- The Governors Ball: With
New York as the backdrop for this iconic festival, 7-Eleven's Slurpee® Street pays homage to a vibrantNew York City summer block party, complete with city lights, a stoop to relax with friends and city-inspired artwork. Designed to connect with Gen Z fans who crave both nostalgia and new experiences, this convenient stop for fans will offer free Slurpee drink samples including a Peace Tea Slurpee drink and Fanta Zero Sugar Hibiscus Berry. - Rolling Loud : Looking ahead, an amplified version of Slurpee® Street will make its way to this world-renowned hip-hop festival. Embracing hip-hop's dynamic street art culture, this immersive activation provides fans with a visually rich, music-infused experience.
"7-Eleven is one of the most recognizable brands in the world—and now they're leading the way in live music," said Russell Wallach, Live Nation's Global President of Media & Sponsorship. "From naming rights at When We Were Young to big plays at The Governors Ball and Rolling Loud, 7-Eleven is showing up in ways fans will never forget."
For more information about the festivals and experiences, please visit When We Were Young, The Governors Ball, and Rolling Loud.
About 7-Eleven
7-Eleven, Inc. is the premier name in the
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
CONTACT: 7-Eleven, Inc.
Corporate Communications
media@7-11.com
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SOURCE 7-Eleven, Inc.
FAQ
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