Movement LIVE by Michelob ULTRA Returns with a First-Of-Its-Kind Multi-City Workout Tour, Joined by Live Nation and Rumble Boxing

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06/26/2023 - 10:03 AM

The Most Unique, Live Fitness Experience Is Back for its 6^th Year with Epic Performances by Alesso and Loud Luxury

NEW YORK, June 26, 2023 /PRNewswire/ -- Movement LIVE by Michelob ULTRA is back for its sixth year and is inviting consumers from all over the nation to join its most unique, live workout experience yet. Michelob ULTRA, the premium beer for those who live an active lifestyle, is hitting the road this summer in partnership with Live Nation, the world's leading live entertainment company, and Rumble Boxing for an epic Movement LIVE Tour, featuring live music performances by Alesso and Loud Luxury.

For the first time ever, this unconventional fitness experience will debut at iconic Live Nation venues across Charlotte, Houston, and Denver, setting the stage for an epic fusion of fitness, fun, and live music. During this year's Movement LIVE Tour by Michelob ULTRA, fitness enthusiasts will participate in a live 45-minute shadow boxing and strength workout hosted by Team ULTRA fitness pros and led by Rumble trainers, followed by an electrifying post-workout celebration and dance party with special musical performances. The tour will also make stops in Atlanta, Chicago, and Dallas with special performances by local DJs.

"We are thrilled to be able to bring together fitness enthusiasts from across the nation with these one-of-a-kind, live experiences that fuel the joy of working out together," said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. "This year's tour marks a new era for Movement LIVE and is a refreshing reminder that it's only worth it if you enjoy it."

"Live music fans embrace a healthy and balanced lifestyle and proudly pioneer the latest fitness trends," said Tyler Phillips, Live Nation's Vice President of Brand Marketing. "By teaming up with Michelob ULTRA to bring the Movement Tour to music venues nationwide, fans have a unique opportunity to blend their love for live music and fitness in an exhilarating and memorable way."

Since starting Movement LIVE in 2018, Michelob ULTRA has been committed to offering fans who live an active lifestyle an unforgettable and joyful workout experience all while uniting fitness enthusiasts and music fans from around the world.

Dates, locations and musical performances include:

July 12: Charlotte, NC – The Fillmore Charlotte, featuring musical guest Loud Luxury (tickets available for purchase)
July 20: Atlanta, GA – State Farm Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
July 26: Chicago, IL – Wrigley Field, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
August 2: Dallas, TX – American Airlines Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
August 9: Denver, CO – Fillmore Auditorium, featuring musical guest Loud Luxury (tickets available for purchase)
August 16: Houston, TX – 713 Music Hall, featuring musical guest Alesso (tickets available for purchase)

This can't miss tour will feature exclusive, never-before-seen merch and products from Movement LIVE partners including Brooks Running, BYLT Basics, and more. Additionally, for fitness enthusiasts who want to attend Movement LIVE, Cash App is offering Cash App Card holders access to its Pumped Up Pass. At only $50, the pass includes additional perks like a VIP viewing area at the concert, $35 to go towards your next Rumble class*, express check-in and 20% off of all food and beverages at the event. To purchase the Pass, check out using your Cash App Card.

"Merging the high-energy and explosive experience of Rumble Boxing workouts with the incredible music artists at Movement LIVE will be a night to remember," says Rumble Chief Marketing Officer, Rachelle Dejean. "And even better yet, we get to share these unforgettable moments in 6 markets this year!"

For tickets for each city and to learn more about how Michelob ULTRA is encouraging joy through fitness, visit MichelobUltra.com/movementlivetour.

For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, Twitter, Instagram and YouTube.

ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

ABOUT RUMBLE
Founded in New York City in 2017, Rumble is a group fitness concept delivering a combination of boxing-inspired circuits and the transformative power of resistance training. Pro and amateur fighters glove up together, no matter their fitness level or skill, to reveal their inner fighter. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. Rumble was founded by Noah Neiman (former Barry's Bootcamp Master Trainer, and cast member of Bravo's Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality Group: Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time IRONMAN, former Managing Director, Google). Ranked in Entrepreneur Magazine's Top New Franchises List in 2023, Rumble is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands.

ABOUT BROOKS RUNNING
Brooks Running creates market-leading performance footwear, apparel, run bras, and accessories distributed to runners worldwide. Brooks' purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, the company continues to deliver accelerated product innovation and engagement with runners, walkers, and everyone who puts one foot in front of the other. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.

ABOUT CASH APP
Cash App is the money app. It's the easy way to spend, send, store, and invest money. Sending and receiving money is free and fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also invest in their favorite companies with as little as $1, buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money anywhere Visa is accepted. Download Cash App for free at cash.app/download