Members of Third Eye Blind Share First Car Memories
Mercury Insurance has partnered with Live Nation for the 'My First Car' series, showcasing music artists' first vehicle experiences. Featured artist Third Eye Blind shares fond memories related to their first car, highlighting the series' aim to connect fans and artists. This initiative aligns with Mercury's marketing strategy to foster personal connections. The band will perform live at the FivePoint Amphitheatre in Irvine, CA on August 13, 2022, alongside other artists. Mercury continues to offer competitive insurance products across several states.
- Mercury Insurance's 'My First Car' campaign strengthens brand engagement and connection with music fans.
- Partnership with Live Nation enhances the visibility of Mercury's brand in the live entertainment sector.
- The campaign features relatable content that resonates with broader audiences, potentially increasing customer interest.
- None.
Mercury Insurance's 'My First Car' takes an intimate look at music artists' first rides
Third Eye Blind Headlines Show at the FivePoint Amphitheatre in Irvine, CA Saturday (8/13)
LOS ANGELES, Aug. 5, 2022 /PRNewswire/ -- Mercury Insurance (NYSE: MCY) and Live Nation have partnered up again to help connect music fans with the artists they love through the creation of Mercury's "My First Car" series, which provides an inside look at artists' fond memories and firsts behind the wheel.
"There are some common experiences in life that can bridge the personal connection between artists and fans and one of them is owning your first car," said Erik Thompson, Vice President and Chief Marketing Officer at Mercury Insurance. "We built the 'My First Car' series with that in mind. There are so many memories associated with owning your first car and we wanted to give artists the opportunity to share those stories with their audiences and the world."
Third Eye Blind is among several artists participating in Mercury's My First Car series.
"[My first car] was a 1960 Volkswagen Bug. Being in high school and saving up for it gave me one of the first real senses of autonomy and individuation," said Third Eye Blind lead vocalist Stephan Jenkins. "The first thing I did after getting the Bug was drive around hoping people would see me and know I had a car."
For access to Mercury Insurance's 2022 concert series, visit https://www.mercuryinsurance.com/music/.
Watch Third Eye Blind's My First Car video now, at https://www.mercuryinsurance.com/myfirstcar/
See Third Eye Blind's headlining tour live at FivePoint Amphitheatre in Irvine, California Saturday August 13, 2022. Other artists performing include rock band Taking Back Sunday and rock duo Hockey Dad. Learn more about the show and buy tickets at Livenation.com
About Mercury Insurance
Mercury Insurance (NYSE: MCY) is a multiple-line insurance carrier predominantly offering personal auto, homeowners, renters and commercial insurance through a network of independent agents in Arizona, California, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia, as well as auto insurance in Florida. Mercury writes other lines of insurance in various states, including business owners and business auto, landlord, home-sharing, ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultracompetitive rates with excellent customer service. Mercury has earned A ratings from A.M. Best and Fitch, as well as ranking highest in the J.D. Power 2021 U.S. Insurance Digital Experience StudySM and four consecutive "Best Auto Insurance Company" awards from Insure.com. For more information visit www.mercuryinsurance.com or follow the company on Twitter or Facebook.
About Third Eye Blind
Third Eye Blind is an American rock band formed in San Francisco, California in 1993. The songwriting duo of Stephan Jenkins and Kevin Cadogan signed the band's first major-label recording contract with Elektra Records in 1996. The band released their self-titled debut album in 1997, with the band largely consisting of Jenkins (vocals, rhythm guitar), Cadogan (lead guitar), Arion Salazar (bass guitar), and Brad Hargreaves (drums). The band found commercial success in the late 1990s, with albums Third Eye Blind and Blue becoming certified platinum six times and single platinum in the United States, respectively. Several songs were commercial successes as well, with "Semi-Charmed Life", "Jumper", and "How's It Going to Be", all reaching the Top 10 of the US Billboard Hot 100, and "Never Let You Go" reaching the Top 20. Third Eye Blind has sold over 12 million records and continues to tour and share their music with fans worldwide. For more information about Third Eye Blind, visit https://www.thirdeyeblind.com/.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.
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SOURCE Mercury Insurance
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