Lifeway Foods® to Introduce New Line of Adaptogenic Functional Mushroom Beverages at the 2022 Winter Fancy Food Show

Rhea-AI Summary

Lifeway Foods (Nasdaq: LWAY) announced its participation in the Winter Fancy Food Show from February 6-8, 2022, showcasing its new Lifeway MSHRM Oat™ line of adaptogenic functional mushroom beverages. The products feature 10 probiotics and are available in three flavors: Calm (Reishi), Support (Mushroom Immune Blend), and Focus (Lion's Mane). The global functional mushroom market is projected to reach $19.33 billion by 2033, highlighting rising consumer interest in health-oriented products. Lifeway aims to meet demand for innovative beverages at this event.

Positive

• Introduction of the new Lifeway MSHRM Oat™ line enhances product portfolio.
• Products designed to cater to the growing demand for health-focused beverages.
• Participation in the Winter Fancy Food Show increases brand visibility.
• Global functional mushroom market is projected to reach $19.33 billion by 2033, indicating market potential.

Negative

• None.

MORTON GROVE, Ill., Feb. 4, 2022 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, announced today that it will preview its new line of adaptogenic functional mushroom beverages at the Winter Fancy Food Show in Las Vegas, NV from February 6-8, 2022.

The Lifeway MSHRM Oat™ line is the latest addition to Lifeway's extensive portfolio of cultured oat beverages. In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens, and will be offered in three unique flavor combinations:

• Calm: Reishi and Vanilla Flavor – Decrease stress and anxiety while boosting your mood with nutrient-rich adaptogenic Reishi
• Support: Mushroom Immune Blend with Aronia – A blend of adaptogenic mushrooms and aronia berry for powerful immune support
• Focus: Lion's Mane Golden Milk with L-Theanine from Green Tea – Chill from stress-reducing adaptogens in Lion's Mane mushroom, and L-Theanine, turmeric and ginger to relax and boost your mood

"The release of our Lifeway MSHRM Oat™ comes at a time when consumers are seeking out innovative, functional beverages that taste great and include ingredients at the forefront of health research," said Julie Smolyansky, CEO of Lifeway Foods. "Lifeway has been a Fancy Food Show participant since our company's beginning, and I'm so happy to be back with the community after this long pause due to the pandemic. I first began attending this show with my parents when I was a child, and it feels incredible to launch this new line of plant-based probiotic beverages that showcase the many attributes of adaptogenic mushrooms. With so much focus on the mental health crisis and the promising research around functional mushroom ingredients, I'm proud to offer these wellness options for everyone to enjoy and add to their self-care toolkits."

According to Allied Market Research, the global functional mushroom market is projected to reach $19.33 billion by 2033. The increased interest in functional mushrooms is being driven by their safe and natural benefits that have long been a staple of traditional medicine. Supermarket News noted that mushrooms, oats and immunity are among the top natural industry trends for 2022, and that mushrooms saw explosive growth in 2020, driven largely by immune health interest, accounting for 61% of mushroom sales that year.

Lifeway invites Winter Fancy Food Show attendees to visit booth #2356 to learn more and sample the company's latest offerings, including Lifeway Organic Oat, the brand's new, nationally distributed probiotic oat milk, which recently won the 2022 KeHE Summer Show OnTrend Award in the Dairy & Refrigerated category. Lifeway CEO Julie Smolyansky will be signing copies of her book, The Kefir Cookbook: An Ancient Healing Superfood for Modern Life, Recipes from My Family Table and Around the World on Sunday, February 6^th from 1-3pm at Lifeway booth #2356. For more information about Lifeway and its products, visit lifewaykefir.com.

About Lifeway Foods, Inc.

Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cheese, probiotic oat milk, and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, France and the United Kingdom. Learn how Lifeway is good for more than just you at lifewayfoods.com.

Forward-Looking Statements

This release (and oral statements made regarding the subjects of this release) contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as "continue," "build," "future," "increase," "drive," "believe," "look," "ahead," "confident," "deliver," "outlook," "expect," and "predict." Other examples of forward looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway's Annual Report on Form 10-K for the fiscal year ended December 31, 2020, and the Company's subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE.

Media:
Derek Miller 
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net 

For general Lifeway Foods inquiries:
info@lifeway.net
Phone: 847-967-1010

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SOURCE Lifeway Foods, Inc.

FAQ

What new products did Lifeway Foods introduce at the Winter Fancy Food Show?

Lifeway Foods introduced its new Lifeway MSHRM Oat™ line of adaptogenic functional mushroom beverages.

When is the Winter Fancy Food Show where Lifeway Foods is participating?

The Winter Fancy Food Show is held from February 6-8, 2022.

What are the flavors of the new Lifeway MSHRM Oat™ beverages?

The new beverages come in three flavors: Calm (Reishi), Support (Mushroom Immune Blend), and Focus (Lion's Mane).

What is the projected market size for functional mushrooms?

The global functional mushroom market is projected to reach $19.33 billion by 2033.

How does the new product line align with current consumer trends?

The new line addresses consumer interest in health-oriented and functional beverages, especially amid a focus on mental health.