Lifeway Foods® Announces New Kefir Distribution in South Africa
Lifeway Foods (Nasdaq: LWAY) has announced its first expansion of kefir distribution in the South African market. The company's Lifeway Kefir and ProBugs products, exported from the United States, are now available in South Africa through a mix of independent and health food stores, with initial placements at established chains like Pick n Pay and Shoprite.
Lifeway's President and CEO, Julie Smolyansky, expressed excitement about introducing the U.S. kefir leader to South African consumers, emphasizing a thoughtful approach to global expansion without major capital investment. The company is targeting markets primed for success, capitalizing on favorable trends in cultured dairy drinkables.
The global kefir market is projected to grow at a CAGR of over 6.3% and reach $4.9 billion USD by 2032, according to Global Market Insights.
Lifeway Foods (Nasdaq: LWAY) ha annunciato la sua prima espansione della distribuzione di kefir nel mercato sudafricano. I prodotti Lifeway Kefir e ProBugs dell'azienda, esportati dagli Stati Uniti, sono ora disponibili in Sudafrica attraverso una combinazione di negozi indipendenti e di alimenti salutari, con collocazioni iniziali in catene consolidate come Pick n Pay e Shoprite.
Il presidente e CEO di Lifeway, Julie Smolyansky, ha espresso entusiasmo per l'introduzione del leader americano del kefir ai consumatori sudafricani, sottolineando un approccio ponderato all'espansione globale senza un importante investimento di capitale. L'azienda sta mirando a mercati pronti per il successo, capitalizzando su tendenze favorevoli nel settore delle bevande lattiero-casearie fermentate.
Si prevede che il mercato globale del kefir crescerà con un CAGR di oltre il 6,3% e raggiungerà 4,9 miliardi di dollari USD entro il 2032, secondo Global Market Insights.
Lifeway Foods (Nasdaq: LWAY) ha anunciado su primera expansión de distribución de kefir en el mercado sudafricano. Los productos Lifeway Kefir y ProBugs de la compañía, exportados desde los Estados Unidos, ya están disponibles en Sudáfrica a través de una mezcla de tiendas independientes y de alimentos saludables, con colocaciones iniciales en cadenas establecidas como Pick n Pay y Shoprite.
La presidenta y directora ejecutiva de Lifeway, Julie Smolyansky, expresó su entusiasmo por introducir al líder estadounidense de kefir a los consumidores sudafricanos, enfatizando un enfoque reflexivo hacia la expansión global sin una inversión de capital significativa. La empresa está apuntando a mercados listos para el éxito, capitalizando tendencias favorables en las bebidas lácteas fermentadas.
Se proyecta que el mercado global de kefir crecerá a un CAGR de más del 6,3% y alcanzará 4,9 mil millones de dólares USD para 2032, según Global Market Insights.
라이프웨이 푸드(Nasdaq: LWAY)는 남아프리카 시장에서의 첫 번째 케피어 유통 확장을 발표했습니다. 미국에서 수출된 회사의 Lifeway Kefir과 ProBugs 제품이 남아프리카에서 독립 상점 및 건강식품 가게를 통해 이용 가능하며, Pick n Pay와 Shoprite와 같은 established 체인점에서도 초기 배치가 이루어졌습니다.
라이프웨이의 사장 겸 CEO인 줄리 스몰얀스키는 남아프리카 소비자에게 미국 케피어 리더를 소개하게 된 것에 대한 흥미를 표명하면서, 대규모 자본 투자를 하지 않고도 글로벌 확장에 대한 신중한 접근 방식을 강조했습니다. 회사는 성공 가능성이 높은 시장을 목표로 하며, 발효 유제품 음료의 유리한 트렌드를 활용하고 있습니다.
글로벌 케피어 시장은 6.3% 이상의 CAGR로 성장할 것으로 예상되며, 2032년까지 49억 달러 USD에 이를 것이라고 Global Market Insights가 전했습니다.
Lifeway Foods (Nasdaq: LWAY) a annoncé sa première expansion de distribution de kefir sur le marché sud-africain. Les produits Lifeway Kefir et ProBugs de la société, exportés des États-Unis, sont désormais disponibles en Afrique du Sud à travers un mélange de magasins indépendants et de magasins d'aliments santé, avec des placements initiaux dans des chaînes établies comme Pick n Pay et Shoprite.
La présidente et PDG de Lifeway, Julie Smolyansky, a exprimé son enthousiasme à l'idée de présenter le leader américain du kefir aux consommateurs sud-africains, en soulignant une approche réfléchie de l'expansion mondiale sans investissement en capital majeur. L'entreprise cible des marchés prêts pour le succès, en capitalisant sur des tendances favorables dans les boissons lactées fermentées.
Le marché mondial du kefir devrait croître avec un CAGR de plus de 6,3% et atteindre 4,9 milliards USD d'ici 2032, selon Global Market Insights.
Lifeway Foods (Nasdaq: LWAY) hat seine erste Expansion der Kefirvertrieb im südafrikanischen Markt angekündigt. Die Produkte Lifeway Kefir und ProBugs des Unternehmens sind jetzt über eine Mischung aus unabhängigen und Gesundheitsgeschäften, die aus den Vereinigten Staaten exportiert werden, in Südafrika erhältlich, mit ersten Platzierungen in etablierten Ketten wie Pick n Pay und Shoprite.
Die Präsidentin und CEO von Lifeway, Julie Smolyansky, äußerte ihre Begeisterung darüber, den amerikanischen Kefir-Marktführer den südafrikanischen Verbrauchern vorzustellen, und betonte einen durchdachten Ansatz für die globale Expansion ohne große Kapitalinvestitionen. Das Unternehmen zielt auf Märkte ab, die bereit für den Erfolg sind, und nutzt günstige Trends bei kulturierten Milchgetränken.
Der globale Kefir-Markt wird voraussichtlich mit einem CAGR von über 6,3% wachsen und bis 2032 4,9 Milliarden USD erreichen, so Global Market Insights.
- Expansion into the South African market, potentially increasing revenue and market share
- Distribution through established chains like Pick n Pay and Shoprite, enhancing brand visibility
- Global kefir market projected to grow at 6.3% CAGR, reaching $4.9 billion by 2032
- Strategic approach to global expansion without major capital investment
- initial placements in established chains, potentially restricting immediate market penetration
- Exporting products from the U.S. may incur higher costs compared to local production
Insights
The expansion into South Africa marks a strategic move for Lifeway Foods, tapping into a growing global kefir market. With a projected CAGR of
This strategy allows Lifeway to test the market without significant capital investment, aligning with their stated global expansion philosophy. The South African consumer's increasing health consciousness and growing middle class could drive demand for probiotic products. Yet, challenges such as local competition, regulatory hurdles and adapting to local tastes shouldn't be underestimated. The success of this venture will likely hinge on Lifeway's ability to educate consumers about kefir's benefits and establish a strong brand presence in a new market.
While Lifeway's expansion into South Africa is a positive step, its immediate financial impact may be . The company's cautious approach, focusing on independent stores and chain placements, suggests a gradual rollout. This strategy minimizes risk but also caps potential short-term revenue gains.
Investors should note that international expansion often involves additional costs and complexities, including export logistics, regulatory compliance and marketing in a new market. These factors could pressure margins initially. However, if successful, this move could provide a template for further international growth, potentially opening new revenue streams and diversifying Lifeway's market presence. The key financial metrics to watch in coming quarters will be international sales growth and any changes in operating expenses related to this expansion.
"We are excited to introduce the
According to Global Market Insights, the global kefir market is projected to grow at a CAGR of over
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold in
Forward-Looking Statements
This release (and oral statements made regarding the subjects of this release) contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as "continue," "build," "future," "increase," "drive," "believe," "look," "ahead," "confident," "deliver," "outlook," "expect," and "predict." Other examples of forward-looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and the Company's subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
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SOURCE Lifeway Foods, Inc.
FAQ
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