LiveWire® Announces All-New S2 Mulholland™ Electric Performance Cruiser
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Insights
The release of LiveWire's S2 Mulholland electric motorcycle represents a significant step in the evolution of the electric vehicle (EV) market, particularly within the niche of electric motorcycles. The pricing strategy, set at $15,999 USD and $21,999 CAD, positions the S2 Mulholland as a premium offering, aligning with the current trend of EVs being priced at a premium compared to internal combustion engine (ICE) counterparts. This could potentially affect the stock market by influencing investor confidence in the EV sector and LiveWire's market positioning.
Furthermore, the use of sustainable materials such as CAP Hemp bio-composite and HYLON® OCEAN (PCR Nylon 6) derived from discarded ocean fishing nets, signals a shift towards more sustainable production practices. This could resonate well with environmentally conscious consumers and investors who are increasingly valuing corporate responsibility and sustainability. The immediate availability of the motorcycle at dealers might stimulate short-term sales, but the long-term success will depend on consumer acceptance and the broader adoption of EVs.
From a financial perspective, the launch of the S2 Mulholland could have implications for LiveWire's revenue growth and market share in the electric motorcycle segment. The immediate availability of the motorcycle is a strategic move to capitalize on the growing demand for EVs and could lead to a positive short-term revenue uptick. However, the high price point could limit the addressable market, potentially affecting long-term sales volume.
Investors should also consider the impact of the R&D and material costs associated with the development of the S2 Mulholland, especially given the use of novel sustainable materials. If these materials lead to cost savings or allow LiveWire to command a price premium, there could be a positive impact on profit margins. Conversely, if the costs outweigh the benefits, it could pressure the company's financials.
The emphasis on sustainability in the manufacturing of the S2 Mulholland is a noteworthy development within the industry. The use of sustainable materials is not only a marketing point but also a reflection of the industry's pivot towards more eco-friendly production methods. The long-term implications of this strategy could be substantial if it leads to a competitive advantage and if consumers begin to prioritize sustainability over other factors when making purchasing decisions.
Moreover, the decision to offer an unpainted Lunar White finish to minimize the use of traditional plastics and paints further highlights the company's commitment to reducing its environmental footprint. If this approach is successful, it could serve as a model for other manufacturers, potentially leading to widespread changes in the industry's approach to sustainability.
The second bike on LiveWire’s S2 platform goes on sale today, with inventory available immediately at all
S2 Mulholland Two-Up on the California Coast (Photo: Business Wire)
Priced at
Design Evolution
As LiveWire’s performance cruiser, S2 Mulholland's design departs from traditional internal combustion motorcycles in the cruiser category—which typically celebrate the gas tank—as the electric S2 platform provided the design team with the opportunity to create a new profile and experience that prominently displays both the brake lines and wiring harness, creating a stronger connection between the human interface of the rider and motorcycle.
First Use of Sustainable Materials
S2 Mulholland continues to push the envelope of design further with LiveWire’s first use of sustainable and eco-friendly materials across key touch points on the bike including bodywork, seat, and secondary plastic components.
Mulholland’s front and rear fenders are manufactured using CAP Hemp bio-composite. The motorcycle's radiator shrouds, and wiring caddies are manufactured from HYLON® OCEAN (PCR Nylon 6), the origin of which are discarded ocean fishing nets, further reducing the reliance on petroleum-based plastics. LiveWire also manufactured the seat using petroleum-free, recyclable silicone rather than leather or vinyl.
Additionally, the bike will be available in an optional eco-friendly unpainted Lunar White finish that elevates the CAP Hemp material while minimizing the use of traditional plastics and paints—efforts unseen in this category prior to the launch of Mulholland. Liquid Black will be the sole painted option available.
Performance & Charging
S2 Mulholland is based on LiveWire’s S2 platform, and the riding characteristics of the motorcycle demonstrate the same level of performance established with S2 Del Mar. Weighing 432 pounds, Mulholland is capable of a 3.3 second zero to sixty time thanks to the 84 horsepower and 194 ft-lb of torque available to the rider. The 10.5 kWh pack contributes 121 miles of city riding range and 73 miles of highway range at 55mph to the riding experience. Mulholland also shares the same charging technology available on Del Mar, with both Level 1 and Level 2 equipped as standard.
Charging Times
L1, 20
L2, 20
Riding Experience
While S2 Mulholland utilizes the same S2 platform, the riding experience has been reshaped by the rider triangle and updated standard equipment which diverges dramatically from Del Mar. Using a six-inch handlebar riser, the handlebars are positioned higher and further back, allowing the rider to sit with a more upright riding position, reinforcing the riding style and the performance cruiser experience in contrast to the flat track inspired Del Mar. Mulholland’s 19 inch front and 17 inch rear wheels come equipped with Dunlop Sportmax Roadsmart IV tires, to utilize Mulholland’s 55°/50° left and right lean angles.
Accessories
Expected throughout Q2 and Q3, a range of S2 Mulholland accessories including passenger seats and pegs, windscreens, soft and hard bags, luggage racks, and cosmetic pieces will be launching to further add to the unique riding experience and visual appeal of S2 Mulholland.
World Premier & Availability
The introduction of the new electric performance cruiser, S2 Mulholland, will be limited to the
Additionally, customers can configure Mulholland colors and accessories online, send their order directly to a retail partner, or choose to work with a LiveWire product expert.
For a complete presentation of S2 Mulholland features and specifications, please visit livewire.com
To locate you nearest LiveWire dealer, please visit https://www.livewire.com/locations
Customers interested in Mulholland outside of
About LiveWire
LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority shareholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on a decade of its learnings in the EV sector. LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling.
Range estimates are based on expected performance on a fully charged battery and are derived from SAE J2982 Riding Range Test Procedure data on a sample motorcycle under ideal laboratory conditions. Your actual range will vary depending on your riding habits, road and driving conditions, ambient weather, vehicle condition and maintenance, tire pressure, vehicle configuration (parts and accessories), and vehicle loading (cargo, rider, and passenger weight). Charging rate varies based on output of the charge unit and ambient/vehicle temperature. Prices listed are the Manufacturer’s Suggested Retail Price (MSRP). MSRP excludes tax, title, licensing, registration fees, destination charges (including freight, handling, and processing), surcharges (attributable to raw materials costs in the product supply chain), retailer-added accessories, and additional retailer charges, if any. LiveWire charges retailers for destination charges (including freight, handling, and processing) and may make a profit on those charges. LiveWire reimburses retailers for performing manufacturer-specified pre-delivery inspection and setup tasks. Retailer prices may vary. ©LiveWire or its affiliates. LiveWire, Del Mar, LiveWire Connect, and the LiveWire Symbol and Logo are among the trademarks of LiveWire EV, LLC. Third-party trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240321330835/en/
LiveWire
Jon Bekefy
jon.bekefy@livewire.com
Harley-Davidson
George Prassas
george.prassas@harley-davidson.com
Media, Images, & Video
www.livewire.com/media
media@livewire.com
Source: LiveWire Group, Inc.
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