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STACYC Introduces the All-New 20hDRIVE

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LiveWire Group's subsidiary STACYC has announced the launch of its first adult electric bike, the 20hDRIVE. This Class 2 E-Bike represents the company's expansion into new markets, designed to complement their existing line of electric balance bikes for young riders.

The 20hDRIVE features both pedal assist and twist-throttle capabilities, reaching speeds up to 20mph with a range of 25-35 miles per charge. The bike is powered by two 36V 6Ah batteries with a 45-minute charge time per battery and includes a 500W Brushless Hub Motor. Key features include three speed modes, hydraulic disc brakes, and a full-color LED display.

The product will be available starting March 11th at select retailers and online, priced at $2,199. The bike maintains compatibility with STACYC's existing battery platform, allowing families to share power sources across multiple STACYC products.

La filiale di LiveWire Group, STACYC, ha annunciato il lancio della sua prima bicicletta elettrica per adulti, la 20hDRIVE. Questa E-Bike di Classe 2 rappresenta l'espansione dell'azienda in nuovi mercati, progettata per integrare la loro attuale linea di biciclette elettriche per giovani ciclisti.

La 20hDRIVE offre sia assistenza al pedale che funzionalità di accelerazione a twist, raggiungendo velocità fino a 20mph con un'autonomia di 25-35 miglia per carica. La bicicletta è alimentata da due batterie da 36V 6Ah con un tempo di ricarica di 45 minuti per batteria e include un motore a hub brushless da 500W. Tra le caratteristiche principali ci sono tre modalità di velocità, freni a disco idraulici e un display LED a colori.

Il prodotto sarà disponibile a partire dal 11 marzo presso rivenditori selezionati e online, al prezzo di $2,199. La bicicletta mantiene la compatibilità con la piattaforma di batterie esistente di STACYC, consentendo alle famiglie di condividere le fonti di energia tra più prodotti STACYC.

La subsidiaria de LiveWire Group, STACYC, ha anunciado el lanzamiento de su primera bicicleta eléctrica para adultos, la 20hDRIVE. Esta E-Bike de Clase 2 representa la expansión de la empresa en nuevos mercados, diseñada para complementar su línea existente de bicicletas eléctricas para jóvenes ciclistas.

La 20hDRIVE cuenta con asistencia al pedaleo y capacidades de aceleración por giro, alcanzando velocidades de hasta 20mph con un rango de 25-35 millas por carga. La bicicleta está alimentada por dos baterías de 36V 6Ah con un tiempo de carga de 45 minutos por batería e incluye un motor de buje sin escobillas de 500W. Las características clave incluyen tres modos de velocidad, frenos de disco hidráulicos y una pantalla LED a color.

El producto estará disponible a partir del 11 de marzo en minoristas seleccionados y en línea, con un precio de $2,199. La bicicleta mantiene la compatibilidad con la plataforma de baterías existente de STACYC, permitiendo a las familias compartir fuentes de energía entre múltiples productos STACYC.

라이브와이어 그룹의 자회사 STACYC가 성인용 전기 자전거인 20hDRIVE의 출시를 발표했습니다. 이 클래스 2 E-Bike는 젊은 라이더를 위한 기존 전기 균형 자전거 라인을 보완하기 위해 설계된 회사의 새로운 시장 확장을 나타냅니다.

20hDRIVE는 페달 보조 및 트위스트 스로틀 기능을 모두 갖추고 있으며, 최대 20mph의 속도에 도달하고 1회 충전으로 25-35마일의 주행 거리를 제공합니다. 이 자전거는 두 개의 36V 6Ah 배터리로 구동되며, 각 배터리의 충전 시간은 45분이며 500W 브러시리스 허브 모터를 포함합니다. 주요 기능으로는 세 가지 속도 모드, 유압식 디스크 브레이크, 풀 컬러 LED 디스플레이가 있습니다.

이 제품은 3월 11일부터 일부 소매점과 온라인에서 판매되며, 가격은 $2,199입니다. 이 자전거는 STACYC의 기존 배터리 플랫폼과 호환되며, 가족들이 여러 STACYC 제품 간에 전원 공급원을 공유할 수 있도록 합니다.

La filiale de LiveWire Group, STACYC, a annoncé le lancement de son premier vélo électrique pour adultes, le 20hDRIVE. Ce vélo électrique de Classe 2 représente l'expansion de l'entreprise sur de nouveaux marchés, conçu pour compléter leur gamme existante de vélos d'équilibre électriques pour jeunes cyclistes.

Le 20hDRIVE dispose d'une assistance au pédalage et de capacités d'accélération au twist, atteignant des vitesses allant jusqu'à 20mph avec une autonomie de 25 à 35 miles par charge. Le vélo est alimenté par deux batteries de 36V 6Ah avec un temps de charge de 45 minutes par batterie et comprend un moteur à moyeu sans balais de 500W. Les caractéristiques clés incluent trois modes de vitesse, des freins à disque hydrauliques et un affichage LED couleur.

Le produit sera disponible à partir du 11 mars chez certains détaillants et en ligne, au prix de $2,199. Le vélo reste compatible avec la plateforme de batteries existante de STACYC, permettant aux familles de partager des sources d'énergie entre plusieurs produits STACYC.

Die Tochtergesellschaft von LiveWire Group, STACYC, hat die Einführung ihres ersten E-Bikes für Erwachsene, dem 20hDRIVE, bekannt gegeben. Dieses E-Bike der Klasse 2 stellt die Expansion des Unternehmens in neue Märkte dar und wurde entwickelt, um die bestehende Linie von elektrischen Balance-Bikes für junge Fahrer zu ergänzen.

Das 20hDRIVE bietet sowohl Pedalunterstützung als auch Drehgas-Funktionen und erreicht Geschwindigkeiten von bis zu 20mph mit einer Reichweite von 25-35 Meilen pro Ladung. Das Fahrrad wird von zwei 36V 6Ah Batterien mit einer Ladezeit von 45 Minuten pro Batterie betrieben und verfügt über einen 500W bürstenlosen Nabenmotor. Zu den Hauptmerkmalen gehören drei Geschwindigkeitsmodi, hydraulische Scheibenbremsen und ein vollfarbiges LED-Display.

Das Produkt wird ab dem 11. März bei ausgewählten Einzelhändlern und online erhältlich sein, zu einem Preis von $2,199. Das Fahrrad bleibt mit der bestehenden Batterieplattform von STACYC kompatibel, sodass Familien die Energiequellen zwischen mehreren STACYC-Produkten teilen können.

Positive
  • Entry into adult e-bike market expands product portfolio
  • Compatible battery system across product line reduces customer costs
  • Quick 45-minute battery charge time enhances user experience
  • Premium pricing at $2,199 suggests healthy margins
Negative
  • Relatively high price point may limit market penetration
  • distribution through select retailers only

Insights

The 20hDRIVE launch marks a calculated strategic pivot for LiveWire Group, extending beyond its core motorcycle business into the rapidly growing e-bike market, estimated to reach $40 billion globally by 2030. This expansion leverages STACYC's existing expertise in electric powertrains while targeting a complementary demographic.

The product's positioning is particularly noteworthy for three key reasons:

  • The interchangeable battery platform creates a powerful ecosystem effect, encouraging multi-product households and generating recurring revenue opportunities through battery upgrades and replacements.
  • The $2,199 price point strategically positions the 20hDRIVE in the mid-premium segment, balancing margin potential with market accessibility while maintaining brand premium positioning.
  • The family-oriented marketing approach could accelerate adoption by creating a 'gateway product' that introduces consumers to the broader LiveWire electric vehicle ecosystem.

The technical specifications, including the 500W motor and 25-35 mile range, align with consumer expectations in this category. However, the real innovation lies in the seamless integration with STACYC's existing product line, creating a unified platform that could drive higher household penetration rates.

While this launch represents a promising diversification strategy, investors should note that meaningful revenue impact will likely take several quarters to materialize, requiring successful dealer network expansion and effective marketing to the adult demographic. The true value proposition lies in the potential to establish STACYC as a comprehensive electric mobility brand, rather than immediate sales impact.

STACYC’s first pedal assist electric bike for adults promises exhilarating fun for riders—expanding to a family-offering of products—while continuing the mission of growing ridership for the brand.

MILWAUKEE--(BUSINESS WIRE)-- LiveWire Group, Inc., wholly owned subsidiary, STACYC, an originator in electric balance bikes for young riders, is thrilled to introduce the 20hDRIVE, the brand’s first-ever electric bike designed for adults.

The All-New STACYC 20hDRIVE (Photo: Business Wire)

The All-New STACYC 20hDRIVE (Photo: Business Wire)

With the addition of this adult focused product, the 20hDRIVE is an exciting expansion for STACYC into new categories and markets. Built to keep families riding together, the 20hDRIVE Class 2 E-Bike delivers both pedal assist and a twist-throttle, allowing riders to reach speeds of up to 20mph. With large high-volume tires, two batteries, and a frame offering a more traditional design than the brand’s e-series of competitive balance bikes, the 20hDRIVE makes for a welcoming recreational pastime, where parents and their children ride together across a range of STACYC products.

With STACYC’s removable power-tool style battery connection, replacing and recharging batteries is a quick and hassle-free effort. As families invest in additional STACYC products, the batteries and charging platforms remain consistent, protecting money invested in the hobby.

Features & Specifications

  • Class 2 E-Bike: Twist throttle and pedal assist up to 20mph
  • Range: 25-35 miles on a full charge*
  • Charge Time: Just 45 minutes per battery
  • 500W Brushless Hub Motor: Quiet and efficient performance
  • Three Speed Modes:
    • Boardwalk (~10mph)
    • Standard (~15mph)
    • Sport (~20mph)
  • Interchangeable Battery Platform: Powered by two STACYC 36V 6Ah batteries, compatible with all STACYC 36V bikes
  • Safety Features:
    • Proprietary aluminum frame built to ISO 4210-2 Mountain Bike standards
    • Hydraulic disc brakes (front & rear)
    • Full-color LED display (speed, trip odometer, battery life, and more)
    • Headlight and brake/taillight
    • Ultra-sturdy, easy-to-use kickstand
  • 20”x4” Pneumatic Tires: Providing a smooth and stable ride
  • Seat Height & Weight: 29.5” and 57lbs

Availability & Pricing

The STACYC 20hDRIVE will be available at select STACYC retailers and online at www.stacyc.com for $2,199** beginning March 11th.

About LiveWire

LiveWire is an American company specializing in electric motorcycles, with Harley-Davidson®, Inc. as its majority shareholder. Drawing on Harley-Davidson's decade-long experience in the EV sector, LiveWire has established itself as a leader in electric motorcycle innovation. All LiveWire motorcycles are assembled in York, PA.

About STACYC

STACYC, a wholly owned subsidiary of LiveWire, is a pioneering brand dedicated to building the next generation of riders. Known for its innovative electric balance bikes, STACYC empowers young riders with confidence, skill development, and a passion for two-wheel adventures. With the launch of the 20hDRIVE, STACYC continues its mission of bringing families together on the ride of a lifetime.

* Range estimates are based on expected performance on a fully charged battery and are derived from internal product testing on a sample bike under ideal laboratory conditions. Your actual range will vary depending on your riding habits, road and driving conditions, ambient weather, vehicle condition and maintenance, tire pressure, vehicle configuration (parts and accessories), and vehicle loading (cargo, rider, and passenger weight). Charging rate varies based on output of the charge unit and ambient/vehicle temperature.

** Prices listed are the Manufacturer’s Suggested Retail Price (MSRP). MSRP excludes tax, title, licensing, registration fees, destination charges (including freight, handling, and processing), surcharges (attributable to raw materials costs in the product supply chain), retailer-added accessories, and additional retailer charges, if any. LiveWire charges retailers for destination charges (including freight, handling, and processing) and may make a profit on those charges. LiveWire reimburses retailers for performing manufacturer-specified pre-delivery inspection and setup tasks. Retailer prices may vary. ©LiveWire or its affiliates. LiveWire, Alpinista, Del Mar, Mulholland and the LiveWire Symbol and Logo are among the trademarks of LiveWire EV, LLC. STACYC is the trademark of StaCyc, LLC. Third-party trademarks are the property of their respective owners.

LiveWire

Jon Bekefy

jon.bekefy@livewire.com

STACYC

Blaine Cavazos

bcavazos@stacyc.com

Media, Images, & Video

www.livewire.com/media

media@livewire.com

Source: LiveWire Group, Inc.

FAQ

When will the STACYC 20hDRIVE be available for purchase and at what price?

The STACYC 20hDRIVE will be available starting March 11th at select STACYC retailers and online at www.stacyc.com, priced at $2,199.

What is the range and charging time of the STACYC 20hDRIVE?

The 20hDRIVE has a range of 25-35 miles on a full charge, with a charging time of 45 minutes per battery.

What are the key features of LVWR's new STACYC 20hDRIVE e-bike?

The 20hDRIVE features a 500W Brushless Hub Motor, three speed modes up to 20mph, hydraulic disc brakes, full-color LED display, and compatibility with STACYC's 36V battery platform.

How does the STACYC 20hDRIVE battery system benefit existing STACYC customers?

The 20hDRIVE uses the same removable power-tool style battery connection as other STACYC products, allowing families to share batteries and charging platforms across multiple STACYC vehicles.
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