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LiveWire Group, Inc. Reports 2024 First Quarter Financial Results

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LiveWire Group, Inc. reported its first quarter 2024 financial results, highlighting the successful launch of the S2 Mulholland electric motorcycle. The company saw a significant increase in unit sales, positioning itself as the #1 on-road electric motorcycle retailer in the U.S. Despite a consolidated operating loss of $30.4 million, LiveWire remains focused on expanding market leadership through cost reduction initiatives and operational efficiencies. The consolidation of operations in Milwaukee is expected to drive synergies and align with the company's heritage.
LiveWire Group, Inc. ha reso noti i risultati finanziari del primo trimestre del 2024, evidenziando il lancio di successo della moto elettrica S2 Mulholland. La società ha registrato un notevole aumento nelle vendite di unità, posizionandosi come il primo rivenditore di motociclette elettriche su strada negli Stati Uniti. Nonostante una perdita operativa consolidata di 30,4 milioni di dollari, LiveWire rimane concentrata sull'ampliamento della leadership di mercato attraverso iniziative di riduzione dei costi e efficienze operative. Si prevede che la consolidazione delle operazioni a Milwaukee creerà sinergie e si allineerà con il patrimonio dell'azienda.
LiveWire Group, Inc. reportó los resultados financieros del primer trimestre de 2024, destacando el exitoso lanzamiento de la motocicleta eléctrica S2 Mulholland. La compañía observó un aumento significativo en las ventas de unidades, posicionándose como el principal minorista de motocicletas eléctricas en carretera en EE. UU. A pesar de una pérdida operativa consolidada de $30.4 millones, LiveWire sigue enfocada en expandir su liderazgo en el mercado a través de iniciativas de reducción de costos y eficiencias operativas. Se espera que la consolidación de operaciones en Milwaukee impulse sinergias y se alinee con la herencia de la compañía.
LiveWire Group, Inc.는 2024년도 1분기 재무 결과를 발표하며 S2 Mulholland 전기 모터사이클의 성공적인 출시를 강조했습니다. 이 회사는 단위 판매에서 상당한 증가를 기록하며 미국 내 도로용 전기 모터사이클 리테일러로서 1위를 차지했습니다. 3천 4백만 달러의 통합 운영 손실에도 불구하고 LiveWire는 비용 절감 계획과 운영 효율성을 통해 시장 리더십을 확대하는 데 집중하고 있습니다. 밀워키에서의 운영 통합은 시너지를 창출하고 회사의 유산과 일치할 것으로 기대됩니다.
LiveWire Group, Inc. a publié ses résultats financiers pour le premier trimestre de 2024, mettant en avant le lancement réussi de la moto électrique S2 Mulholland. La société a constaté une augmentation significative des ventes d'unités, se positionnant ainsi comme le premier détaillant de motos électriques sur route aux États-Unis. Malgré une perte opérationnelle consolidée de 30,4 millions de dollars, LiveWire reste concentrée sur l'expansion de son leadership sur le marché à travers des initiatives de réduction des coûts et des efficacités opérationnelles. La consolidation des opérations à Milwaukee devrait générer des synergies et s'aligner avec l'héritage de l'entreprise.
LiveWire Group, Inc. hat die Finanzergebnisse für das erste Quartal 2024 vorgelegt, wobei der erfolgreiche Start des Elektromotorrads S2 Mulholland hervorgehoben wurde. Das Unternehmen verzeichnete einen signifikanten Anstieg der Verkaufszahlen, wodurch es sich als führender Einzelhändler für Elektromotorräder auf der Straße in den USA positioniert hat. Trotz eines konsolidierten Betriebsverlustes von 30,4 Millionen Dollar konzentriert sich LiveWire weiterhin darauf, die Marktführerschaft durch Kostensenkungsinitiativen und betriebliche Effizienzsteigerungen auszubauen. Die Konsolidierung der Operationen in Milwaukee soll Synergien fördern und mit dem Erbe des Unternehmens übereinstimmen.
Positive
  • Successful launch of the S2 Mulholland electric motorcycle in March
  • 117 unit sales of electric motorcycles, an 86% increase from the first quarter of 2023
  • Consolidated operating loss of $30.4 million, inline with expectations
  • Consolidation of operations in Milwaukee at Harley-Davidson's headquarters for synergies and efficiencies
Negative
  • Revenue decreased by 36% compared to the first quarter of 2023
  • Net loss increased by 12% compared to the same period in the prior year
  • Operating loss for Electric Motorcycles segment increased by 17% despite higher unit sales
  • STACYC segment experienced a significant operating loss increase of 925%

Insights

The reported 36% decrease in revenue for LiveWire Group, Inc. signals a critical need to understand the financial dynamics behind the electric motorcycle segment. The company's shift in retail partner strategy and product mix, resulting in a revenue dip despite an 86% increase in unit sales, points to a potentially competitive pricing strategy which might be aiming to capture market share. Investors would need to consider whether the short-term revenue decline is a calculated trade-off for long-term market dominance. The projected reduction in operating loss for the full year to $105-$115 million from the previous $115-$125 million forecast provides a slightly optimistic outlook, suggesting efficiency measures could be starting to take effect. However, the 925% increase in operating loss for the STACYC segment warrants attention, as it reflects challenges beyond usual business fluctuations, potentially impacting the future stability of LiveWire's diversified business model.

From a market perspective, the significant sales growth in electric motorcycles resonates with the increasing consumer interest in eco-friendly transportation solutions. LiveWire's position as the top electric motorcycle retailer in the U.S. is commendable; however, the surge in unit sales has not translated into a proportionate revenue increase, highlighting an aggressive pricing strategy or possible market saturation. Their consolidation of operations suggests operational efficiencies which may attract investors looking for long-term growth and cost management. However, the apparent disconnect between increased sales volume and lowered revenue and the stark increase in operating losses for the children's electric balance bike segment (STACYC), may raise concerns about product pricing strategies and market demand dynamics.

MILWAUKEE--(BUSINESS WIRE)-- LiveWire Group, Inc. (“LiveWire” or the “Company”) (NYSE: LVWR) today reported first quarter 2024 results.

“We are pleased with the successful launch of the S2 Mulholland, and with three bikes in market, we are proud that LiveWire is now the #1 on-road electric motorcycle retailer in the U.S. As part of our plans to expand our market leadership, our teams are working on design, engineering and sourcing initiatives to reduce the cost of our vehicles and manage spend across the business to get the most out of our strategic investments. We expect the consolidation of our operations in Milwaukee at Harley-Davidson’s historic headquarters at Juneau Avenue to bring synergies and efficiencies, as well as a closer connection to our heritage,” said Karim Donnez, CEO, LiveWire.

First Quarter 2024 Summary of Results

  • Successful launch of S2 Mulholland in March
  • Unit sales of 117 electric motorcycles, an increase of 86% over first quarter 2023
  • Consolidated operating loss of $30.4 million in line with expectations, driven by investment in new motorcycle models and actioned initiatives to reduce EV costs

LiveWire Group, Inc. – Consolidated Results

 

$ in millions*

1st quarter

2024

2023

Change

Revenue

$5.0

 

$7.8

 

(36

%)

Operating (Loss)

($30.4

)

($24.9

)

22

%

Net Loss

($23.6

)

($21.1

)

12

%

LiveWire Group, Inc. – Segment Results

 

$ in millions*, except units

1st quarter

2024

2023

Change

Electric Motorcycles

 

LiveWire (units)

117

 

63

 

86

%

 

 

 

 

 

 

Revenue

$1.2

 

$1.5

 

(16

%)

Operating (Loss)

($29.0

)

($24.8

)

17

%

 

$ in millions*

1st quarter

2024

2023

Change

STACYC Segment

 

 

 

 

 

Revenue

$3.7

 

$6.3

 

(41

%)

Operating (Loss)

($1.4

)

($0.1

)

925

%

*Amounts may not add or recalculate due to rounding

The Company’s consolidated net loss was $23.6 million for the first quarter of 2024 compared to $21.1 million in the same period prior year driven by the segment results noted below, a decrease of $676 thousand in interest income offset by an increase of $3.7 million of non-operating income related to the decrease in fair value of the outstanding warrants as of March 31, 2024, as compared to prior year.

LiveWire Group, Inc. is comprised of two business segments:

  • Electric Motorcycles – focused on the sale of electric motorcycles and related products
  • STACYC – focused on the sale of electric balance bikes for kids and related products

Electric Motorcycles

Electric Motorcycles revenue decreased in the first quarter of 2024 compared to the prior year period, despite higher unit sales in the quarter. The lower revenue was due primarily to product mix and a one-time adjustment related to a change in our retail partner strategy. Selling, engineering and administrative expenses remained relatively flat compared to the prior year. An increased operating loss of $4.2 million compared to the first quarter of 2023 was in line with expectations, due to the decrease in revenue, costs associated with increased volumes and adjustments to net realizable value.

STACYC

As expected, STACYC revenue and operating income were down compared to same quarter 2023 primarily due to a reduction in third party branded distributor volumes.

2024 Financial Outlook

For the full year 2024, the Company continues to expect:

  • Electric Motorcycle sales of 1,000 to 1,500 revenue units

For the full year 2024, LiveWire is revising its operating loss guidance and now expects:

  • An improved operating loss of $105 to $115 million, from previous guidance of an operating loss of $115 to $125 million

Webcast

The public is invited to attend an audio webcast from 8-9 a.m. CDT. LiveWire leadership will be joining the Harley-Davidson, Inc. audio webcast to discuss our results, developments in the business, and updates to the Company’s outlook. The webcast login can be accessed at https://investor.livewire.com/news-events-1/events/default.aspx. The audio replay will be available by approximately 10:00 a.m. CDT.

About LiveWire

LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority shareholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on a decade of its learnings in the EV sector. With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. www.livewire.com

Cautionary Note Regarding Forward-Looking Statements

The Company intends that certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this press release, including statements concerning possible or assumed future actions, business strategies, events or results of operations, and any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Words or phrases such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “objective,” “ongoing,” “plan,” “potential,” “predict,” “project,” “should,” “will” and “would,” or similar words or phrases, or the negatives of those words or phrases, may identify forward-looking statements, but the absence of these words does not necessarily mean that a statement is not forward-looking. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. These forward-looking statements speak only as of the date of this press release and are subject to a number of important factors that could cause actual results to differ materially from those in the forward-looking statements, including the risks, uncertainties and assumptions described in prior public filings titled “Risk Factors.” These forward-looking statements are subject to numerous risks, including, without limitation, the following: our history of losses and expectation to incur significant expenses and continuing losses for the foreseeable future; our limited operating history, the rollout of our business and the timing of expected business milestones, including our ability to develop and manufacture electric vehicles of sufficient quality and appeal to customers on schedule and on a large scale; our financial and business performance, including financial projections and business metrics and any underlying assumptions thereunder; changes in our strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans, including our ability to effectively execute the Company’s relocation and streamlined headcount plan within expected costs and time and our ability to realize the expected savings in 2024 and on an ongoing annual basis; our ability to attract and retain a large number of customers; our future capital requirements and sources and uses of cash; our ability to obtain funding for our operations and manage costs; challenges we face as a pioneer into the highly-competitive and rapidly evolving electric vehicle industry; our operational and financial risks if we fail to effectively and appropriately separate the LiveWire business from the H-D business; H-D making decisions for its overall benefit that could negatively impact our overall business; our relationship with H-D and its impact on our other business relationships; our ability to leverage contract manufacturers, including H-D and Kwang Yang Motor Co., Ltd., a Taiwanese company (“KYMCO”), to contract manufacture our electric vehicles; retail partners being unwilling to participate in our go-to-market business model or their inability to establish or maintain relationships with customers for our electric vehicles; potential delays in the design, manufacture, financing, regulatory approval, launch and delivery of our electric vehicles; building out our supply chain, including our dependency on our existing suppliers and our ability to source suppliers, in each case many of which are single-sourced or limited-source suppliers, for our critical components such as batteries and semiconductor chips; our ability to rely on third-party and public charging networks; our ability to attract and retain key personnel; our business, expansion plans and opportunities, including our ability to scale our operations and manage our future growth effectively; the effects on our future business of competition, the pace and depth of electric vehicle adoption generally and our ability to achieve planned competitive advantages with respect to our electric vehicles and products, including with respect to reliability, safety and efficiency; our business and H-D’s business overlapping and being perceived as competitors; our inability to maintain a strong relationship with H-D or to resolve favorably any disputes that may arise between us and H-D; our dependency on H-D for a number of services, including services relating to quality and safety testing. If those service arrangements terminate, it may require significant investment for us to build our own safety and testing facilities, or we may be required to obtain such services from another third-party at increased costs; any decision by us to electrify H-D products, or the products of any other company; our expectations regarding our ability to obtain and maintain intellectual property protection and not infringe on the rights of others; potential harm caused by misappropriation of our data and compromises in cybersecurity; changes in laws, regulatory requirements, governmental incentives and fuel and energy prices; the impact of health epidemics, including the COVID-19 pandemic, on our business, the other risks we face and the actions we may take in response thereto; litigation, regulatory proceedings, complaints, product liability claims and/or adverse publicity; and the possibility that we may be adversely affected by other economic, business and/or competitive factors. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond our control, you should not rely on these forward-looking statements as predictions of future events. The events and circumstances reflected in our forward-looking statements may not be achieved or occur, and actual results could differ materially from those projected in the forward-looking statements. Moreover, we operate in an evolving environment. Some of these risks and uncertainties may in the future be amplified by new risk factors and uncertainties that may emerge from time to time, and it is not possible for management to predict all risk factors and uncertainties. As a result of these factors, we cannot assure you that the forward-looking statements in this press release will prove to be accurate. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events, changed circumstances, or otherwise. You should read this earnings release completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.

LiveWire Group, Inc.

Consolidated Statements of Operations

(In thousands, except per share amounts)

(Unaudited)

 

 

 

 

 

 

 

 

Three months ended

 

March 31,
2024

 

March 31,
2023

Revenue, net

$

4,978

 

 

$

7,762

 

Costs and expenses:

 

 

 

Cost of goods sold

 

9,105

 

 

 

6,498

 

Selling, administrative and engineering expense

 

26,295

 

 

 

26,171

 

Total operating costs and expenses

 

35,400

 

 

 

32,669

 

Operating loss

 

(30,422

)

 

 

(24,907

)

Interest income

 

2,016

 

 

 

2,692

 

Change in fair value of warrant liabilities

 

4,758

 

 

 

1,068

 

Loss before income taxes

 

(23,648

)

 

 

(21,147

)

Income tax benefit

 

(4

)

 

 

 

Net loss

$

(23,644

)

 

$

(21,147

)

 

 

 

 

Net loss per share, basic and diluted

$

(0.12

)

 

$

(0.10

)

 

 

 

 

Weighted-average shares, basic and diluted

 

203,100

 

 

 

202,404

 

LiveWire Group, Inc.

Consolidated Balance Sheets

(In thousands)

 

 

 

 

 

(Unaudited)

 

 

 

March 31,
2024

 

December 31,
2023

ASSETS

 

 

 

Current assets:

 

 

 

Cash and cash equivalents

$

141,033

 

 

$

167,904

 

Accounts receivable, net

 

2,086

 

 

 

4,295

 

Accounts receivable from related party

 

1,051

 

 

 

3,402

 

Inventories, net

 

35,105

 

 

 

32,122

 

Other current assets

 

3,129

 

 

 

3,004

 

Total current assets

 

182,404

 

 

 

210,727

 

Property, plant and equipment, net

 

37,718

 

 

 

37,682

 

Goodwill

 

8,327

 

 

 

8,327

 

Deferred tax assets

 

11

 

 

 

4

 

Lease assets

 

1,527

 

 

 

1,868

 

Intangible assets, net

 

1,249

 

 

 

1,347

 

Other long-term assets

 

5,852

 

 

 

6,192

 

Total assets

$

237,088

 

 

$

266,147

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

Current liabilities:

 

 

 

Accounts payable

$

1,770

 

 

$

3,554

 

Accounts payable to related party

 

25,687

 

 

 

20,371

 

Accrued liabilities

 

15,762

 

 

 

21,189

 

Current portion of lease liabilities

 

914

 

 

 

1,152

 

Total current liabilities

 

44,133

 

 

 

46,266

 

Long-term portion of lease liabilities

 

677

 

 

 

792

 

Deferred tax liabilities

 

93

 

 

 

93

 

Warrant liabilities

 

7,561

 

 

 

12,319

 

Other long-term liabilities

 

847

 

 

 

814

 

Total liabilities

 

53,311

 

 

 

60,284

 

Shareholders' equity:

 

 

 

Preferred Stock

 

 

 

 

 

Common Stock

 

20

 

 

 

20

 

Treasury Stock

 

(2,675

)

 

 

(1,969

)

Additional paid-in-capital

 

342,065

 

 

 

339,783

 

Accumulated deficit

 

(155,632

)

 

 

(131,988

)

Accumulated other comprehensive income

 

(1

)

 

 

17

 

Total shareholders' equity

 

183,777

 

 

 

205,863

 

Total liabilities and shareholders' equity

$

237,088

 

 

$

266,147

LiveWire Group, Inc.

Consolidated Statements of Cash Flows

(In thousands)

(Unaudited)

 

 

 

 

 

Three months ended

 

March 31,
2024

 

March 31,
2023

Cash flows from operating activities:

 

 

 

Net loss

$

(23,644

)

 

$

(21,147

)

Adjustments to reconcile net loss to net cash used in operating activities

 

 

 

Depreciation and amortization

 

2,326

 

 

 

667

 

Change in fair value of warrant liabilities

 

(4,758

)

 

 

(1,068

)

Stock compensation expense

 

2,282

 

 

 

1,824

 

Provision for doubtful accounts

 

3

 

 

 

39

 

Deferred income taxes

 

(7

)

 

 

 

Inventory write-down

 

2,522

 

 

 

673

 

Cloud computing arrangements development costs

 

 

 

 

(967

)

Other, net

 

4

 

 

 

(779

)

Changes in current assets and liabilities:

 

 

 

Accounts receivable, net

 

2,206

 

 

 

1,356

 

Accounts receivable from related party

 

2,351

 

 

 

(317

)

Inventories

 

(5,505

)

 

 

(2,560

)

Other current assets

 

24

 

 

 

731

 

Accounts payable and accrued liabilities

 

(6,046

)

 

 

(4,894

)

Accounts payable to related party

 

5,316

 

 

 

1,892

 

Net cash used by operating activities

 

(22,926

)

 

 

(24,550

)

Cash flows from investing activities:

 

 

 

Capital expenditures

 

(3,239

)

 

 

(4,648

)

Net cash used by investing activities

 

(3,239

)

 

 

(4,648

)

Cash flows from financing activities:

 

 

 

Repurchase of common stock

 

(706

)

 

 

 

Net cash used by financing activities

 

(706

)

 

 

 

Net decrease in cash and cash equivalents

$

(26,871

)

 

$

(29,198

)

Cash and cash equivalents:

 

 

 

Cash and cash equivalents—beginning of period

$

167,904

 

 

$

265,240

 

Net decrease in cash and cash equivalents

 

(26,871

)

 

 

(29,198

)

Cash and cash equivalents—end of period

$

141,033

 

 

$

236,042

 

 

Media Contact: Jenni Coats (414) 343-7902

Financial Contact: Shawn Collins (414) 343-8002

Source: LiveWire Group, Inc.

FAQ

What was LiveWire Group, Inc.'s ticker symbol mentioned in the press release?

LVWR

What was the revenue for LiveWire Group, Inc. in the first quarter of 2024?

$5.0 million

How many unit sales of electric motorcycles were reported for the first quarter of 2024?

117

What was the change in operating loss for Electric Motorcycles segment from 2023 to 2024?

Increased by 17%

What is LiveWire Group, Inc.'s revised operating loss guidance for the full year 2024?

Expected operating loss of $105 to $115 million

LiveWire Group, Inc.

NYSE:LVWR

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