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lululemon Studio, a New Fitness Platform, Launches on October 5th
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
lululemon athletica (NASDAQ: LULU) announced the launch of lululemon Studio, a new fitness platform set to debut on October 5. This service enhances the existing MIRROR subscription by providing members access to over 10,000 on-demand and live-streamed classes. Partnerships with notable fitness studios like AARMY and YogaSix will offer unlimited content and discounts on in-person classes. A new Membership program will also launch, providing access to shopping perks and exclusive events for members. The lululemon Studio Mirror will retail for $795.
Positive
Launch of lululemon Studio on October 5, expanding fitness offerings.
Partnerships with well-known fitness studios enhance content variety.
Free essential membership offers perks and access to exclusive classes.
lululemon Studio Membership provides immersive experiences for $39/month.
Negative
The requirement of purchasing the lululemon Studio Mirror for membership could deter potential customers.
Membership offers guests freedom to choose across a variety of workouts at home and in person with top trainers and premium partners
NEW YORK--(BUSINESS WIRE)--
lululemon athletica inc. (NASDAQ: LULU) today unveiled lululemon Studio, a new service connecting members to the most dynamic fitness content, community and products—at home, in person and on the go. lululemon Studio will launch on October 5th and will be accessible through the lululemon Studio Mirror, app and in-person experiences. The platform builds upon more than 10,000 on demand and live-streamed classes that have been available with a MIRROR subscription, and adds a breadth of content from some of the most notable fitness and wellness partners across North America.
Today in New York, lululemon revealed lululemon Studio, a new fitness platform, launching on October 5th. (Photo: Business Wire)
lululemon Studio members will have access to some of the most sought-after studios online and in person from AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Members will be able to stream new weekly classes from these partners as well as sign up for discounted classes in person at the studios’ brick-and-mortar locations, in addition to receiving discounts on lululemon product, early access to lululemon events, and more.
“Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America. lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both,” said Nikki Neuburger, Chief Brand Officer, lululemon.
The new programming and partnerships speak to lululemon’s success building community and innovating fitness experiences in line with consumers' changing needs, and marks the next chapter for MIRROR as it evolves to become part of lululemon Studio.
“MIRROR has always been one of the most flexible platforms that can adapt to changing fitness trends. With lululemon Studio, we’re expanding our offering to solve for our guests’ needs, extending our relationships with new studio partners and our ambassadors to add hundreds of hours of content in one place, while providing access to in-person studio classes for the ultimate hybrid experience,” said Michael Aragon, Chief Executive Officer, lululemonDigital Fitness. “We see lululemon Studio as being the daily go-to destination for experiencing the most dynamic content from the industry’s top trainers and studios, covering a range of fitness genres for all levels.”
Also launching on October 5th is the new lululemon Membership program. All lululemon guests in North America are invited to sign up for a lululemon Essential Membership for free. This program enhances the guest experience by unlocking shopping perks, community experiences, and access to select lululemon Studio classes at no cost. Members also get early access to product drops, receipt-free returns in store, and more.
lululemon Studio Membership is the pinnacle expression of the new membership program, providing members with the most immersive experience, including:
All the lululemon Essential Membership benefits
Unlimited access to content from lululemon Studio and its partners
10% off lululemon purchases*
Special discounts to attend in-person classes at lululemon Studio partner locations
Unlimited access to classes held in lululemon experiential stores, as well as additional benefits
lululemon Studio Membership is available for $39 USD/month and requires the lululemon Studio Mirror. With today’s reveal, lululemon also announced it will be offering the lululemon Studio Mirror for a special price of $795 USD** and free delivery as of October 5th. Existing MIRROR members will automatically become lululemon Studio members, unlocking more value at the same monthly price.
*Up to a maximum of $5,000 per year before taxes and discount. Eligible for lululemon Studio Mirror hardware account holders only.
**Full price last offered October 4, 2022.
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
