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Innovative Eyewear Announces Secure Walkie Channels for the Lucyd App, Unlocking New Potential for Corporations and Teams Worldwide

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Innovative Eyewear (NASDAQ: LUCY) has announced a significant update to its Lucyd App's Walkie feature, introducing secure and private walkie channels for premium subscribers. The enhancement enables encrypted communication through Lucyd smart eyewear, targeting businesses and organizations requiring confidential communication.

The update, launched on February 24, 2025, is available to premium subscribers at $7.99/month. The secure walkie channels are designed for various sectors including corporate teams, healthcare facilities, retail operations, and logistics & security personnel. The feature allows hands-free, private communication through Lucyd glasses, which are available under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands.

Innovative Eyewear (NASDAQ: LUCY) ha annunciato un aggiornamento significativo della funzionalità Walkie della sua app Lucyd, introducendo canali walkie sicuri e privati per gli abbonati premium. Questo miglioramento consente comunicazioni criptate attraverso gli occhiali smart Lucyd, rivolgendosi a aziende e organizzazioni che necessitano di comunicazioni riservate.

L'aggiornamento, lanciato il 24 febbraio 2025, è disponibile per gli abbonati premium a $7.99/mese. I canali walkie sicuri sono progettati per vari settori, tra cui team aziendali, strutture sanitarie, operazioni di vendita al dettaglio e personale di logistica e sicurezza. La funzionalità consente comunicazioni private e senza mani attraverso gli occhiali Lucyd, disponibili con i marchi Lucyd®, Nautica®, Eddie Bauer® e Reebok®.

Innovative Eyewear (NASDAQ: LUCY) ha anunciado una actualización significativa en la función Walkie de su aplicación Lucyd, introduciendo canales walkie seguros y privados para suscriptores premium. Esta mejora permite la comunicación cifrada a través de las gafas inteligentes Lucyd, dirigida a empresas y organizaciones que requieren comunicación confidencial.

La actualización, lanzada el 24 de febrero de 2025, está disponible para suscriptores premium por $7.99/mes. Los canales walkie seguros están diseñados para varios sectores, incluyendo equipos corporativos, instalaciones de salud, operaciones minoristas y personal de logística y seguridad. La función permite comunicación privada y manos libres a través de las gafas Lucyd, que están disponibles bajo las marcas Lucyd®, Nautica®, Eddie Bauer® y Reebok®.

Innovative Eyewear (NASDAQ: LUCY)는 Lucyd 앱의 Walkie 기능에 대한 중요한 업데이트를 발표하며, 프리미엄 구독자를 위한 안전하고 개인적인 워키 채널을 도입했습니다. 이 개선 사항은 기밀 통신이 필요한 기업 및 조직을 대상으로 Lucyd 스마트 안경을 통해 암호화된 통신을 가능하게 합니다.

2025년 2월 24일 출시된 이 업데이트는 프리미엄 구독자에게 $7.99/월에 제공됩니다. 안전한 워키 채널은 기업 팀, 의료 시설, 소매 운영 및 물류 및 보안 인력을 포함한 다양한 분야를 위해 설계되었습니다. 이 기능은 Lucyd 안경을 통해 핸즈프리 개인 통신을 가능하게 하며, Lucyd®, Nautica®, Eddie Bauer® 및 Reebok® 브랜드로 제공됩니다.

Innovative Eyewear (NASDAQ: LUCY) a annoncé une mise à jour significative de la fonctionnalité Walkie de son application Lucyd, introduisant des canaux walkie sécurisés et privés pour les abonnés premium. Cette amélioration permet une communication cryptée via les lunettes intelligentes Lucyd, ciblant les entreprises et organisations nécessitant une communication confidentielle.

La mise à jour, lancée le 24 février 2025, est disponible pour les abonnés premium au tarif de $7.99/mois. Les canaux walkie sécurisés sont conçus pour divers secteurs, y compris les équipes d'entreprise, les établissements de santé, les opérations de vente au détail et le personnel de logistique et de sécurité. La fonctionnalité permet une communication privée et sans les mains via les lunettes Lucyd, disponibles sous les marques Lucyd®, Nautica®, Eddie Bauer® et Reebok®.

Innovative Eyewear (NASDAQ: LUCY) hat ein bedeutendes Update für die Walkie-Funktion der Lucyd-App angekündigt und sichere sowie private Walkie-Kanäle für Premium-Abonnenten eingeführt. Diese Verbesserung ermöglicht verschlüsselte Kommunikation über die Lucyd-Smart-Brillen und richtet sich an Unternehmen und Organisationen, die vertrauliche Kommunikation benötigen.

Das Update, das am 24. Februar 2025 veröffentlicht wurde, ist für Premium-Abonnenten zum Preis von $7.99/Monat verfügbar. Die sicheren Walkie-Kanäle sind für verschiedene Sektoren konzipiert, darunter Unternehmens-Teams, Gesundheitseinrichtungen, Einzelhandelsbetriebe sowie Logistik- und Sicherheitspersonal. Die Funktion ermöglicht eine private und freihändige Kommunikation über die Lucyd-Brillen, die unter den Marken Lucyd®, Nautica®, Eddie Bauer® und Reebok® erhältlich sind.

Positive
  • New revenue stream from premium subscription service at $7.99/month
  • Product expansion into secure corporate communication market
  • Enhanced functionality of existing product line
  • Potential for increased enterprise adoption
Negative
  • Requires premium subscription for feature access
  • to existing Lucyd smart eyewear users

Insights

Innovative Eyewear's introduction of secure walkie channels for their Lucyd App represents a strategic pivot toward enterprise applications for their smart eyewear portfolio. At $7.99/month per user, this creates a potentially significant recurring revenue stream for a company with just a $10.4M market capitalization, where even modest enterprise adoption could meaningfully impact financial results.

This feature directly addresses communication challenges in security-sensitive environments across healthcare, retail, logistics, and corporate sectors, positioning their product beyond consumer applications and into professional use cases. The timing is notable as organizations increasingly seek secure, hands-free communication solutions that integrate with existing workflows.

From a competitive standpoint, this places Lucyd in an interesting position between traditional enterprise communication platforms (Microsoft Teams, Slack) and specialized hardware solutions like two-way radios. The key differentiator is the hands-free, heads-up display capability that allows workers to maintain situational awareness while communicating.

However, significant challenges remain. Enterprise adoption typically requires addressing IT security protocols, demonstrating HIPAA compliance for healthcare applications, and overcoming resistance to new hardware deployments. The total addressable market for workers requiring hands-free, secure communication through eyewear remains unproven at scale.

For investors, this development signals a potential evolution in Innovative Eyewear's business model from hardware-focused to a hardware-plus-subscription approach, which could improve margins and create more predictable revenue streams if successfully executed. The company's ability to drive enterprise adoption will be the critical metric to watch in upcoming quarters.

Innovative Eyewear's secure walkie channels represent a calculated entry into the enterprise communication market, potentially transforming their $10.4M market cap business from a hardware-centric model to a more sustainable hardware-plus-SaaS approach. The $7.99/month subscription creates recurring revenue potential, but must be evaluated against the total solution cost including the upfront hardware investment of several hundred dollars per user.

This feature addresses legitimate operational needs in specific vertical markets:

  • In healthcare, hands-free secure communication could improve clinical workflow efficiency, though HIPAA compliance certification would be essential
  • For retail operations, the solution competes with traditional radio systems but offers enhanced privacy and integration with smart features
  • In logistics and warehouse environments, the heads-up display provides advantages over handheld devices for workers who need both hands free

The enterprise market entry faces significant challenges that investors should monitor. Enterprise sales cycles typically range from 6-18 months, requiring a fundamentally different go-to-market strategy than consumer channels. Success indicators would include announced pilot programs with named enterprise customers, partnerships with system integrators, and growth in average revenue per account.

Competitive differentiation remains a concern. While unique in form factor, the functionality competes with established solutions from Motorola, Microsoft Teams, and specialized secure communication platforms that already have enterprise security certifications and integration capabilities. The company must demonstrate clear ROI advantages to overcome IT departments' natural resistance to new hardware deployments.

This strategic move suggests management recognizes the limitations of the consumer smart eyewear market and is pivoting toward higher-value enterprise applications where the price-to-value ratio may be more favorable.

MIAMI, Feb. 26, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. (Nasdaq: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced a significant update to the Lucyd App's Walkie feature. This new enhancement enables premium subscribers access to secure and private walkie channels, providing businesses and organizations with a powerful tool to communicate confidentially and seamlessly through Lucyd smart eyewear.

The Lucyd App's Walkie feature has revolutionized communication by offering users a walkie-talkie channel through their Lucyd glasses, making it easy to stay in touch hands-free while on the go. With this latest update, the addition of secure walkie channels takes it a step further, allowing premium users to establish private, encrypted communication channels that ensure the confidentiality of all of your conversations.

This update is especially beneficial for companies, corporations, and industries that require secure, real-time communication between teams. Whether it's for executives managing sensitive information, retail teams coordinating on the shop floor, or logistics operations in need of constant coordination, Lucyd's secure walkie channels provide an unparalleled level of security and convenience.

The ability to communicate over private channels can improve operational efficiency, reduce communication errors, and protect sensitive information from potential theft. Through Lucyd glasses, users are now able to keep their conversations private, even in busy, noisy environments, offering an advantage for enterprises dealing with sensitive data.

This update supports businesses and enterprises across various sectors including:

  • Corporate Teams: Streamlining communication within large organizations where sensitive discussions need to be securely transmitted without the risk of interception.
  • Healthcare: Hospitals and healthcare facilities can use secure channels to communicate critical patient information without the risk of unauthorized access.
  • Retail Operations: Retail managers and floor staff can coordinate securely, improving efficiency while maintaining discretion on sensitive business operations or customer service issues.
  • Logistics & Security: Delivery drivers, warehouse personnel, and security teams can keep in constant communication, knowing their transmissions are secure and confidential.

The launch of this feature is expected to transform the way teams collaborate, unlocking new potential for smart communication across the globe.

"We are thrilled to roll out this major update to the Lucyd App Walkie feature, allowing premium users to take advantage of secure and private communication channels," commented Harrison Gross, CEO of Innovative Eyewear Inc. "We believe this enhancement will open entirely new possibilities for businesses and teams around the world, making Lucyd smart eyewear a more valuable tool for secure, real-time communication in the workplace. This is just the beginning of what we envision as a critical part of the future of corporate communication."

Secure walkie channels are now available for premium subscribers at a cost of $7.99/month. The update was officially launched on 2/24/25, and businesses looking to take advantage of this cutting-edge communication feature can subscribe to the premium service through the Lucyd App.

About Innovative Eyewear Inc.

Innovative Eyewear is a developer and retailer of ChatGPT smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth smart glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to the anticipated introduction of new products and features, and timing of improvements and enhancements to our current products. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the expected launch date for the new smart safety eyewear connection. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2023, under the caption "Risk Factors."

Media Contact:
Sai Main
Email: press@society22pr.com

Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/innovative-eyewear-announces-secure-walkie-channels-for-the-lucyd-app-unlocking-new-potential-for-corporations-and-teams-worldwide-302385455.html

SOURCE Innovative Eyewear, Inc.

FAQ

What is the cost of Lucyd App's new secure walkie channel feature (LUCY)?

The secure walkie channels feature is available to premium subscribers at $7.99 per month, launched on February 24, 2025.

Which sectors can benefit from Lucyd's secure walkie channels?

The feature benefits corporate teams, healthcare facilities, retail operations, and logistics & security personnel requiring secure, real-time communication.

What brands of smart eyewear does Innovative Eyewear (LUCY) develop?

Innovative Eyewear develops ChatGPT-enabled smart eyewear under Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands.

How does the Lucyd App's new secure walkie feature work?

The feature enables encrypted, private communication channels through Lucyd smart eyewear, allowing hands-free, confidential conversations even in noisy environments.

Innovative Eyewear Inc

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Ophthalmic Goods
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