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Sports.com Named Headline Event Partner for Soccerex Europe 2025 in Amsterdam

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Sports.com, owned by Lottery.com (Nasdaq: LTRY), has been named the Headline Event Partner for Soccerex Europe 2025, scheduled for May 19-21 at Amsterdam's Johan Cruyff Arena. The company will also serve as title sponsor for all three 2025 Soccerex events.

The event will feature company ambassadors including Marc Bircham, Tamer Hassan, Dennis Wise, and Ant Middleton, who will host exclusive sessions on the global soccer industry, elite performance, and Sports.com's digital fan engagement vision. The conference will include participation from major organizations like FIFA, LaLiga, Ajax, Brighton, and Club Brugge.

Sports.com's Director Marc Bircham revealed the company is exploring strategic opportunities, including the potential acquisition of a UK football club. The event offers networking opportunities, content sessions, and deal-making platforms, bringing together club executives, federation leaders, investors, and industry professionals.

Sports.com, di proprietà di Lottery.com (Nasdaq: LTRY), è stato nominato Partner principale per il Soccerex Europe 2025, in programma dal 19 al 21 maggio all'Arena Johan Cruyff di Amsterdam. L'azienda sarà inoltre sponsor principale di tutti e tre gli eventi Soccerex del 2025.

All'evento parteciperanno ambassador dell'azienda come Marc Bircham, Tamer Hassan, Dennis Wise e Ant Middleton, che condurranno sessioni esclusive sull'industria calcistica globale, le prestazioni d'élite e la visione di Sports.com per l'engagement digitale dei tifosi. La conferenza vedrà la partecipazione di organizzazioni di rilievo come FIFA, LaLiga, Ajax, Brighton e Club Brugge.

Marc Bircham, direttore di Sports.com, ha rivelato che l'azienda sta valutando opportunità strategiche, inclusa la possibile acquisizione di un club calcistico britannico. L'evento offrirà opportunità di networking, sessioni di contenuto e piattaforme per la conclusione di accordi, riunendo dirigenti di club, leader federali, investitori e professionisti del settore.

Sports.com, propiedad de Lottery.com (Nasdaq: LTRY), ha sido nombrado Socio Principal del Soccerex Europe 2025, que se celebrará del 19 al 21 de mayo en el Johan Cruyff Arena de Ámsterdam. La compañía también será el patrocinador principal de los tres eventos Soccerex de 2025.

El evento contará con embajadores de la empresa como Marc Bircham, Tamer Hassan, Dennis Wise y Ant Middleton, quienes dirigirán sesiones exclusivas sobre la industria global del fútbol, el rendimiento de élite y la visión de Sports.com para el compromiso digital de los aficionados. La conferencia incluirá la participación de organizaciones importantes como FIFA, LaLiga, Ajax, Brighton y Club Brugge.

Marc Bircham, director de Sports.com, reveló que la compañía está explorando oportunidades estratégicas, incluida la posible adquisición de un club de fútbol del Reino Unido. El evento ofrecerá oportunidades de networking, sesiones de contenido y plataformas para cerrar acuerdos, reuniendo a ejecutivos de clubes, líderes federativos, inversores y profesionales del sector.

Sports.comLottery.com(나스닥: LTRY)이 소유한 회사로, 2025년 5월 19일부터 21일까지 암스테르담 요한 크루이프 아레나에서 열리는 Soccerex Europe 2025의 헤드라인 이벤트 파트너로 선정되었습니다. 또한 2025년 개최되는 세 개의 Soccerex 행사 모두의 타이틀 스폰서로도 활동할 예정입니다.

이번 행사에는 Marc Bircham, Tamer Hassan, Dennis Wise, Ant Middleton 등 회사 홍보대사들이 참여하여 글로벌 축구 산업, 엘리트 퍼포먼스, Sports.com의 디지털 팬 참여 비전에 대한 독점 세션을 진행합니다. FIFA, 라리가, 아약스, 브라이튼, 클럽 브뤼헤 등 주요 단체들도 참석할 예정입니다.

Sports.com의 디렉터 Marc Bircham은 회사가 영국 축구 클럽 인수를 포함한 전략적 기회를 모색 중임을 밝혔습니다. 이번 행사는 클럽 임원, 연맹 리더, 투자자 및 업계 전문가들이 모여 네트워킹, 콘텐츠 세션, 거래 성사 플랫폼을 제공할 것입니다.

Sports.com, détenu par Lottery.com (Nasdaq : LTRY), a été nommé partenaire principal de l'événement Soccerex Europe 2025, prévu du 19 au 21 mai à l'Arena Johan Cruyff d'Amsterdam. La société sera également le sponsor principal des trois événements Soccerex de 2025.

L'événement accueillera des ambassadeurs de la société tels que Marc Bircham, Tamer Hassan, Dennis Wise et Ant Middleton, qui animeront des sessions exclusives sur l'industrie mondiale du football, la performance d'élite et la vision de Sports.com pour l'engagement numérique des fans. La conférence verra la participation d'organisations majeures telles que la FIFA, LaLiga, l'Ajax, Brighton et le Club Brugge.

Marc Bircham, directeur de Sports.com, a révélé que la société explore des opportunités stratégiques, y compris l'acquisition potentielle d'un club de football britannique. L'événement offrira des opportunités de réseautage, des sessions de contenu et des plateformes de négociation, réunissant des dirigeants de clubs, des responsables fédéraux, des investisseurs et des professionnels du secteur.

Sports.com, im Besitz von Lottery.com (Nasdaq: LTRY), wurde zum Hauptpartner der Soccerex Europe 2025 ernannt, die vom 19. bis 21. Mai in der Johan Cruyff Arena in Amsterdam stattfindet. Das Unternehmen wird außerdem als Titelsponsor für alle drei Soccerex-Veranstaltungen im Jahr 2025 fungieren.

Bei der Veranstaltung werden Unternehmensbotschafter wie Marc Bircham, Tamer Hassan, Dennis Wise und Ant Middleton exklusive Sessions zur globalen Fußballindustrie, Spitzenleistungen und zur digitalen Fanbindung von Sports.com leiten. Die Konferenz wird von bedeutenden Organisationen wie FIFA, LaLiga, Ajax, Brighton und Club Brugge unterstützt.

Marc Bircham, Direktor von Sports.com, gab bekannt, dass das Unternehmen strategische Möglichkeiten prüft, darunter die potenzielle Übernahme eines britischen Fußballclubs. Die Veranstaltung bietet Networking-Möglichkeiten, Content-Sessions und Plattformen zum Abschluss von Geschäften und bringt Club-Manager, Verbandsleiter, Investoren und Branchenexperten zusammen.

Positive
  • Potential strategic expansion through UK football club acquisition
  • Secured headline partnership with major industry event Soccerex
  • Title sponsorship for all three 2025 Soccerex events
Negative
  • None.

Company Ambassadors To Lead Executive Sessions

AMSTERDAM, April 25, 2025 (GLOBE NEWSWIRE) -- Sports.com, the go-to platform for immersive sports content and fan engagement owned by Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), is proud to announce its role as Headline Event Partner for Soccerex Europe 2025, taking place from May 19–21 at the iconic Johan Cruyff Arena in Amsterdam. Widely regarded as the premier global football business event, Soccerex brings together the most influential figures in the sport — including club executives, federation leaders, former players, investors, rights holders, and cutting-edge companies — for three days of high-level networking, content, and deal-making. Sports.com is also the title sponsor for the three 2025 Soccerex events.

Representing Sports.com at this prestigious event will be:

  • Marc Bircham, former QPR and Millwall star, now Director and Head of Sports Acquisitions at Sports.com;
  • Tamer Hassan, internationally acclaimed Hollywood actor and Director at Lottery.com, known for The Football Factory and The Business;
  • Dennis Wise, former Chelsea and England football legend and respected football executive and;
  • Ant Middleton, ex-Elite Special Forces Commander, bestselling author, motivational speaker, and globally recognized TV personality from SAS: Who Dares Wins.

Engaging the Global Football Community

As part of their appearance at Soccerex Europe 2025, Bircham, Hassan, Wise, and Middleton will host exclusive sessions, offering attendees insights into:

  • The global soccer industry;
  • Elite performance and leadership, and;
  • Sports.com’s vision for the future of digital fan engagement.

The Sports.com sessions are a complement to an engaging agenda which includes:

  • Keynote sessions, curated panels, exhibitions, and tech showcases;
  • Participation from FIFA, LaLiga, Ajax, Brighton, and Club Brugge executives, and;
  • A VIP night on May 19th featuring legends Ronald de Boer, Sebastian Bassong, Mikael Silvestre, and Adebayo Akinfenwa, on Ajax's first-team pitch.

Marc Bircham, Director and Head of Sports Acquisitions at Sports.com stated,
“We are thrilled to be the Headline Event Partner of such a prestigious and globally respected event. Soccerex is more than a conference — it’s a meeting point for the people and ideas shaping the future of football. As we continue to grow Sports.com into a global leader in sports content and digital fan experience, this partnership aligns perfectly with our vision. We are also working closely with Soccerex to explore strategic opportunities, including the acquisition of a leading UK football club, as part of our broader commitment to deepen our investment in the sport.”

Patrick McCreanor, CEO of Soccerex commented on the Sports.com partnership,
“We’re thrilled to have Sports.com on board as Headline Event Partner for Soccerex Europe 2025. Their commitment to innovation in digital sports media and fan engagement makes them an ideal partner for an event that’s all about driving football forward. With Sports.com’s involvement, we’re adding another layer of energy, creativity, and global perspective to what’s set to be an unforgettable few days in Amsterdam.”

Sports.com is offering an exclusive 20% discount for attendees. Use code JERRY20 at checkout. Tickets for Soccerex Europe 2025 are now limited but can be purchased via:
https://soccerexeurope2025.eventify.io/t2/tickets/?promo=EARLYBIRD

About Sports.com

Sports.com is a premier digital sports platform delivering cutting-edge content, fan engagement, and technological innovation in the sports industry. Dedicated to growing the global soccer ecosystem, Sports.com partners with leading organizations and influencers to create unparalleled experiences for fans and professionals alike.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.



For more information, please visit www.lottery.com or contact our media relations team at press@lottery.com.

FAQ

What is Sports.com's role in Soccerex Europe 2025?

Sports.com is the Headline Event Partner and title sponsor for all three Soccerex events in 2025, hosting exclusive sessions at the Amsterdam conference through their company ambassadors.

Is LTRY (Lottery.com) planning to acquire a football club?

According to the announcement, Sports.com is exploring strategic opportunities, including the potential acquisition of a leading UK football club.

When and where will Soccerex Europe 2025 take place?

Soccerex Europe 2025 will be held from May 19-21 at the Johan Cruyff Arena in Amsterdam.

Who are the key Sports.com representatives at Soccerex Europe 2025?

Key representatives include Marc Bircham, Tamer Hassan, Dennis Wise, and Ant Middleton, who will host sessions on soccer industry, leadership, and fan engagement.
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