Lottery.com Restarts U.S. Sweepstakes Operations at the F1 Miami Grand Prix

Rhea-AI Summary

Lottery.com (NASDAQ: LTRY) has announced its return to U.S. operations through a charitable sweepstakes initiative at the F1 Miami Grand Prix, marking its first U.S. activation in two years. The company has launched the 'Donate To Win™ F1 Miami Grand Prix Sweepstakes' in collaboration with Sports.com and the WinTogether Trust.

The sweepstakes offers a $20,000 VIP experience at the F1 Miami Grand Prix (May 1-4, 2025), with entries accepted until April 24 through donateto.win. The initiative aims to support charitable causes in Florida, specifically focusing on cybersecurity education for young Floridians.

This activation represents the first combination of Lottery.com's charitable gaming operations with Sports.com, signaling the company's strategic return to the U.S. market following a period focused on operational turnaround.

Positive

• First U.S. market activation in 2 years, signaling operational recovery
• Strategic expansion combining charitable gaming with sports entertainment
• Partnership with Sports.com brand enhances market presence

Negative

• Extended 2-year absence from U.S. market indicates previous operational challenges
• Company resources were exclusively focused on turnaround efforts

Insights

Business Strategy Expert

Lottery.com restarts U.S. operations after two-year absence with charitable sweepstakes at F1 Miami Grand Prix - a small but symbolic first step in recovery.

Lottery.com's announcement marks the company's first operational initiative in the U.S. market in two years, representing a significant milestone in what appears to be a challenging period requiring a corporate turnaround. This activation strategically combines their charitable gaming operations with their Sports.com brand at the high-profile F1 Miami Grand Prix event.

The CEO's statement reveals crucial context: company resources have been "exclusively focused on the turnaround" until now, indicating this is the first redirection of resources toward market activation following a period of internal restructuring. This explains why the CEO explicitly frames this as what "shareholders and investors have been anticipating—tangible activity in the U.S. market."

The strategic approach is noteworthy: rather than quietly reentering the market, the company has chosen a $20,000 VIP experience sweepstakes tied to a prestigious sporting event with affluent demographics. This suggests a deliberate brand positioning strategy that moves beyond traditional lottery operations.

However, the scope is evident. This is a single charitable sweepstakes with a brief entry window (until April 24), representing a modest initial step rather than a comprehensive market relaunch. The announcement contains no projections regarding financial impact, user acquisition targets, or revenue expectations.

The reference to "more high-profile, purpose-driven opportunities in the months ahead" indicates this is just the beginning of a planned reactivation strategy. For a company with a micro-cap valuation, reestablishing operational presence in the U.S. market is a necessary foundation for any potential recovery, though the path from this initial activation to meaningful financial impact remains undefined.

First U.S. Activation in Two Years Combines Charity, Sports, and High-Octane Excitement

FORT WORTH, Texas, April 22, 2025 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW), a leading technology company transforming how the world plays the lottery and engages with charitable sweepstakes, is proud to announce a major milestone: its first operational initiative combining charitable sweepstakes with Sports.com, a member of the Lottery.com family of brands. As part of this exciting activation, Lottery.com is supporting the WinTogether Trust in the launch of the “Donate To Win™ F1 Miami Grand Prix Sweepstakes,” a high-profile fundraising initiative benefiting the WinTogether Trust and their charitable initiatives in Florida. The sweepstakes features an exclusive $20,000 VIP experience at the F1 Miami Grand Prix (May 1–4, 2025). Entries are accepted until April 24 at https://donateto.win.

Matthew McGahan, Chairman and CEO of Lottery.com, said:

“This marks a pivotal moment for Lottery.com. For the first time, our company is blending charitable gaming operations with Sports.com, and we couldn’t be more proud that this milestone aligns with such an incredible cause—supporting young Floridians in the field of cybersecurity. While the public sponsor for this campaign is Sports.com, this initiative has been driven by the Lottery.com leadership and vision, and the expertise of the WinTogether Trust board of directors. We are all immensely pleased to have reached this stage after Lottery.com’s operational absence from the American market. The entire team and I are genuinely excited to be able to deploy the Company’s resources, which have been exclusively focused on the turnaround, toward this key U.S. initiative at such a prestigious event, the F1 Miami Grand Prix, and for such a meaningful and impactful charitable cause.

We know this is exactly what our shareholders and investors have been anticipating—tangible activity in the U.S. market. This launch marks the beginning of an exciting new chapter for Lottery.com, and we are committed to delivering more high-profile, purpose-driven opportunities in the months ahead.”

About the Sweepstakes

Participants can win a once-in-a-lifetime VIP experience including:
- Guided track and pit lane tour
- Championship trophy photo opportunity
- Starting grid Grandstand seats across all race days
- Access to the exclusive "Inside F1^®" hospitality venue
- Private garage tour with a participating F1^® team

No donation is necessary to enter or win. The sweepstakes is open to Florida residents 18 and over and ends April 24, 2025.

A Week of Daily Updates Ahead

Lottery.com will issue a series of press releases and social media activations over the next seven days, leading up to the sweepstakes draw on April 25 and the F1 Miami Grand Prix weekend (May 2–4).

For full sweepstakes details and rules, visit: www.donateto.win

About DonateTo.win: DonateTo.Win is a platform that offers sweepstakes that support charitable causes selected by the trustees of WinTogether and incentivizes participants to donate to those chosen causes by donors entering sweepstakes for the chance to win cash prizes, luxury items, and exceptional experiences. The WinTogether Trust is a registered 501c(3) organization, which supports charitable, educational, and scientific causes.

About Sports.com: Sports.com is a brand of Lottery.com Inc. (Nasdaq: LTRY, LTRYW). It is building to be the premier destination for live and produced sports entertainment, offering an unparalleled array of interactive and engaging content. For more information, visit www.sports.com.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For media inquiries, contact: press@lottery.com

FAQ

What is the prize value for Lottery.com's F1 Miami Grand Prix sweepstakes?

The sweepstakes offers a $20,000 VIP experience package at the F1 Miami Grand Prix.

When is the deadline to enter LTRY's Miami Grand Prix sweepstakes?

Entries are accepted until April 24, 2025.

How long was Lottery.com (LTRY) absent from U.S. operations?

Lottery.com was absent from U.S. operations for two years before this activation.

What charitable cause does the LTRY F1 Miami sweepstakes support?

The sweepstakes supports the WinTogether Trust's initiatives for young Floridians in cybersecurity education.