Lottery.com Signs Agreement with T-Mobile to Become the Exclusive Digital Lottery Brand for In-Vehicle Advertising
Lottery.com (Nasdaq: LTRY, LTRYW) has partnered with T-Mobile to become the exclusive digital lottery brand for in-vehicle advertising. This agreement allows Lottery.com to execute geo-targeted campaigns aimed at a captive audience in rideshare vehicles. T-Mobile's Marketing Solutions team will facilitate this initiative, enabling Lottery.com to expand its brand awareness and reach in jurisdictions where it offers services. Initial results indicate high engagement and conversion rates, supporting Lottery.com’s B2C growth strategy.
- Exclusive partnership with T-Mobile for in-vehicle advertising.
- Ability to execute geo-targeted advertising campaigns.
- High engagement and conversion rates reported from initial marketing efforts.
- None.
AUSTIN, Texas, Feb. 22, 2022 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company that is transforming how, where and when the lottery is played, today announced that it has signed an agreement with T-Mobile to become the exclusive digital lottery brand for in-vehicle advertising. Lottery.com will work with Marketing Solutions, T-Mobile’s fast-growing ad technology business, to reach audiences through video ads presented on screens inside rideshare vehicles, where user rides average approximately fifteen minutes.
As part of the agreement, Lottery.com has the right as the exclusive digital lottery brand to execute comprehensive geo-targeted campaigns across a range of highly engaged consumers in jurisdictions where Lottery.com offers its services. As Lottery.com enters new states in the U.S., the parties anticipate that this exclusive advertising arrangement will also expand.
"We welcome Lottery.com to our roster of leading brands looking to reach consumers on mobile and on the move,” said Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile USA. “We look forward to collaborating with the Lottery.com team, as they leverage our rideshare network, as well as other core products, including the Magenta Marketing Platform and the Magenta Audience Network, to boost their advertising efforts.”
Tony DiMatteo, CEO and Co-Founder of Lottery.com, commented, “Our exclusive agreement with T-Mobile is designed to quickly gain brand awareness by reaching a technologically-savvy and captive audience, who are an ideal demographic for our convenient online gaming platform. The initial results demonstrate this and have resulted in high engagement and conversion rates. With the launch of targeted marketing campaigns with T-Mobile’s Marketing Solutions team, we continue to advance our B2C growth strategy.”
About Lottery.com
Lottery.com is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players located in the United States and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, commercial partners and affiliates can utilize LotteryLink to provide Lottery.com products to their customers. Through WinTogether.org, Lottery.com is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit http://www.lottery.com.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding Lottery.com’s strategy, future operations, prospects, plans and objectives of management, including those relating to the agreement with T-Mobile, are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed under the heading “Risk Factors” in the Form S-1 filed by Lottery.com with the SEC on November 18, 2021, and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.
Lottery.com Contact:
Matthew Schlarb
VP, Investor Relations
(512) 585-7789
ir@lottery.com
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