Lantronix Announces Percepxion™, Its New Cloud Software Platform for IoT Devices
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Insights
The introduction of Percepxion by Lantronix represents a strategic move to streamline IoT edge device deployments. By embedding the platform in their existing products, Lantronix is not only enhancing the value proposition of their hardware but also expanding into service-based revenue. This approach aligns with current market trends where IoT solutions are increasingly integrated with cloud-based platforms for better scalability and management.
From a market perspective, the ability to manage devices through a 'single pane of glass' is a significant competitive advantage. It simplifies the customer experience and can reduce operational costs. Moreover, the emphasis on robust security and real-time operation is critical, as IoT devices are often targeted by cyber threats. Lantronix’s focus on security could improve their market positioning and potentially increase their share in sectors that prioritize data integrity, like critical infrastructure and smart cities.
However, the adoption rate of Percepxion will be crucial to monitor. It will depend on how seamlessly it integrates with customers' existing systems and the perceived value against alternative solutions. Additionally, the market will be watching how Lantronix’s incremental revenue streams from this service-based model contribute to their financial performance in comparison to their traditional hardware sales.
Lantronix's emphasis on security within the Percepxion platform is noteworthy. As IoT devices proliferate, they become prime targets for cyber-attacks, potentially compromising sensitive data and critical operations. Percepxion's compliance with complex security requirements reflects an understanding of the growing demands for cybersecurity in IoT ecosystems.
By facilitating remote firmware updates and ensuring secure communication, Lantronix is addressing a key concern for businesses that operate in regulated industries or manage critical infrastructure. The ability to maintain device cybersecurity and ensure compliance remotely is a significant value-add, as it can help businesses avoid costly breaches and the associated reputational damage. As the platform is adopted, the efficacy of these security features in preventing incidents will be a critical metric of success.
Lantronix's launch of Percepxion could have material implications for their financials. The transition from purely hardware to a combination of hardware and service revenues is a trend seen across the tech industry, often leading to more stable and predictable revenue streams. Services like Percepxion can provide recurring revenue, which is highly valued by investors.
The company's stock performance (NASDAQ: LTRX) could be influenced by the market's reception of Percepxion and the subsequent financial results. If Lantronix successfully executes this strategy, it could lead to an improved valuation. Investors should look for growth in service revenues in the coming quarters and any changes in gross margins as a result of the new service offering. The impact on the company's operating expenses will also be an important factor, as service offerings can be more resource-intensive than hardware sales.
Percepxion™ comes pre-configured in Lantronix’s gateways, routers, trackers and switches to accelerate IoT edge device deployments
IRVINE, Calif., Feb. 21, 2024 (GLOBE NEWSWIRE) -- Lantronix Inc. (NASDAQ: LTRX), a global provider of compute and connectivity IoT solutions, today announced Percepxion™, its new Cloud IoT Edge Solutions platform. Percepxion is pre-configured into Lantronix’s award-winning IoT gateways, routers, trackers and switches to provide secure, comprehensive device lifecycle management. The Percepxion platform efficiently scales edge deployments from regional to global and is managed through an intuitive single pane of glass.
“The Percepxion platform provides our customers with an easy-to-deploy IoT solution that comes pre-configured on our connect and compute products,” said Jacques Issa, vice president of Marketing at Lantronix Inc. “Percepxion’s multi-tenant feature enables a B2B solution, generating incremental revenue streams for our end customers.”
Remote installation of Lantronix devices includes zero-touch automated provisioning managed through Percepxion. Site-required firmware, configuration and certificates are remotely loaded to ensure secure data communication and compliant devices. It is ideal for critical infrastructure management, fleet management, smart cities and other end-to-end IoT edge solutions.
Key Percepxion features include:
- Robust Security. Percepxion simplifies software updates for maintaining robust device cybersecurity. The cloud platform complies with complex security requirements from corporate security offices for devices, data access and users, ensuring integrity and confidentiality across entire solutions.
- Real-Time Device Operation. Percepxion enables real-time remote access for diagnosing and troubleshooting as well as over-the-air updates with select grouping and automated monitoring that generate alerts and notifications to minimize system downtime.
- Powerful Data Integration and Analysis. Percepxion’s custom dashboards provide on-demand visibility of device telemetry data. Trend analysis provides edge insights to improve efficiency and create predictive maintenance applications. Enterprise use cases can access data using Percepxion API services for headless operation.
Percepxion's holistic approach to IoT edge solutions accelerates time to revenue by simplifying edge management and maintenance while providing customers with assistance and long-term assurance.
The Percepxion Service for Lantronix Devices
Delivered as a service, the Percepxion multi-tenant cloud platform provides businesses with comprehensive device lifecycle management through Web and mobile apps. It is offered with bundled Level Technical Support, limited warranty and other optional services
To learn more about Percepxion and review the 60-day free trial offer, visit https://www.lantronix.com/percepxion/.
About Lantronix
Lantronix Inc. is a global provider of compute and connectivity IoT solutions that target high-growth industries including Smart Cities, Automotive and Enterprise. Lantronix’s products and services empower companies to achieve success in the growing IoT markets by delivering customizable solutions that address each layer of the IoT Stack. Lantronix’s leading-edge solutions include Intelligent Substations infrastructure, Infotainment systems and Video Surveillance, supplemented with advanced Out-of-Band Management (OOB) for Cloud and Edge Computing.
For more information, visit the Lantronix website.
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Lantronix Media Contact:
Gail Kathryn Miller
Corporate Marketing &
Communications Manager
media@lantronix.com
949-212-0960
Lantronix Analyst and Investor Contact:
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949-450-7241
FAQ
What is the new Cloud IoT Edge Solutions platform introduced by Lantronix Inc.?
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