Life Time Brings Trusted, Proven Line of LTH-Branded Supplements to Amazon

Rhea-AI Summary

Life Time (NYSE: LTH) has expanded its LTH-branded supplements to Amazon's platform during National Nutrition Month. The company, with nearly 33 years in health and wellness, is leveraging its two decades of supplement formulation expertise to reach millions of Amazon shoppers.

The product line includes protein powders, GLOW Omega-3 Fish Oil, REWIND Collagen Elixir, POWER Creatine Monohydrate, PRIME Collagen Peptides, and HYDRATE Electrolytes. All products undergo rigorous third-party testing and are formulated without synthetic chemical flavors, colors, or sweeteners.

The expansion comes as a response to consumer needs, with a recent survey showing 71% of adults feel overwhelmed by supplement choices or confused by ingredient labels. The LTH portfolio currently includes over 50 products, with plans to launch new items like PUMP (caffeine-free pre-workout), (Re)FUEL collagen protein bars, and DREAM sleep support powder.

Positive

• Expansion to Amazon platform significantly increases market reach and accessibility
• Diverse product portfolio of over 50 items demonstrates strong market presence
• Planned launch of new products indicates continued growth and innovation

Negative

• None.

Insights

Supplement Industry Expert

Life Time's expansion of its LTH supplement line to Amazon represents a strategic channel development that meaningfully broadens distribution beyond their club environments. This move effectively transforms their supplement business from a primarily captive audience model to a mass-market approach with significantly expanded reach.

The supplement industry on Amazon generates approximately $2 billion in annual sales, but comes with intense competition - over 77,000 products compete in the protein powder category alone. Life Time's differentiation strategy centers on quality assurance through rigorous third-party testing, addressing a documented consumer pain point (71% of adults reportedly feel confused by supplement choices).

Their current portfolio of 50+ products spans major supplement categories with the planned addition of pre-workout supplements, protein bars and sleep support formulas expanding their addressable market. The timing during National Nutrition Month demonstrates marketing savvy.

From a business perspective, supplements typically carry 40-60% margins, higher than many fitness services. This expansion represents an efficient way to monetize their wellness expertise beyond membership revenues. While likely not transformative to overall financials given Life Time's primary business model remains facility-based fitness, this creates an important supplementary revenue stream with lower capital requirements than physical expansion.

This development puts Life Time in direct competition with established supplement brands like Optimum Nutrition and Dymatix while leveraging their trusted fitness brand credentials as competitive advantage in a crowded marketplace.

Rigorously tested, research-backed LTH protein powders, electrolytes, fish oil and more now available

CHANHASSEN, Minn., March 12, 2025 /PRNewswire/ -- Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, has expanded access to its highly trusted line of LTH-branded supplements on Amazon. Concurrent with National Nutrition Month, the nearly 33-year health and wellness pioneer has brought its two decades of expertise in formulating high-quality, rigorously tested supplements to the e-commerce giant, including:

• LTH Protein Powders: High-quality protein powders to support muscle recovery and daily nutrition.
• GLOW Omega-3 Fish Oil: Supports heart, brain and joint health with sustainably sourced omega-3s.
• REWIND Collagen Elixir: Aids skin elasticity, hair and nail health and joint functioning with a berry sorbet flavored daily shot blend of collagen.
• POWER Creatine Monohydrate: A go-to supplement for muscle strength, athletic power, brain health and promoting lean body mass.
• PRIME Collagen Peptides – Supports muscle recovery, joint health and skin hydration.
• HYDRATE Electrolytes – A hydration mix designed to replenish electrolytes.

"With millions of people shopping on Amazon every day, we saw an opportunity to dramatically expand Life Time's impact on peoples' health and wellness via our LTH supplements and create more awareness for the exceptional products we create and offer," said Kimo Seymour, Senior Vice President, Life Time. "It's now easier than ever for anyone to access and benefit from the rigorous commitment we've applied to ensure what's on the label is in the product, along with high standards for quality and effectiveness."

Life Time entered the supplement space more than 20 years ago when Founder, Chairman, and CEO, Bahram Akradi, personally funded third-party testing of the multivitamin he was taking at the time, only to discover it fell well short of ingredient profile and quality standards. Committed to a better solution, he launched a new line of supplements with exceptional ingredients, rigorous third-party testing and uncompromising quality.

Designed by Life Time's Registered Dietitians and Personal Trainers, LTH supplements are all formulated with high quality, research-backed ingredients and without synthetic chemical flavors, colors, or sweeteners. Consumers can now conveniently shop for LTH supplements on Amazon. This is in addition to LT Shop and via Life Time's complimentary Life Time App, which is paired with its nutrition programming and expert coaching, aiming to cut through the confusion with trusted solutions that support health and performance.

According to a recent survey commissioned by Life Time, 71% of adults feel overwhelmed by the variety of supplement choices or confused by ingredient labels. The Amazon store front provides detailed information on LTH products.

The LTH portfolio currently features more than 50 products, including multi- and other vitamins, fish oil, protein, colostrum, electrolytes, greens and much more.

This year, Life Time plans to introduce additional LTH products, including PUMP, a caffeine-free pre-workout; (Re)FUEL, collagen protein bars; and DREAM, a multivitamin magnesium sleep support powder.

For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn. LTH is also on Instagram featuring education, experts and recipes.

About Life Time

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across the United States and Canada, complimentary, comprehensive healthy way of life app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work^®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of more than 42,000 dedicated team members.

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SOURCE Life Time, Inc.

FAQ

What products are included in Life Time's (LTH) Amazon supplement launch?

LTH's Amazon launch includes protein powders, GLOW Omega-3 Fish Oil, REWIND Collagen Elixir, POWER Creatine Monohydrate, PRIME Collagen Peptides, and HYDRATE Electrolytes.

How many products are in the current LTH supplement portfolio?

The LTH portfolio currently features more than 50 products, including vitamins, fish oil, protein, colostrum, electrolytes, and greens.

What new products is LTH planning to launch in 2025?

LTH plans to launch PUMP (caffeine-free pre-workout), (Re)FUEL collagen protein bars, and DREAM multivitamin magnesium sleep support powder.

What quality standards does Life Time (LTH) maintain for its supplements?

LTH supplements undergo rigorous third-party testing, use high-quality research-backed ingredients, and are formulated without synthetic chemical flavors, colors, or sweeteners.