As Pickleball Explodes, Life Time Announces Feb. 20 Grand Opening for its First Pickleball-Only Destination at Bloomington North

Rhea-AI Summary

Life Time has announced the grand opening of its first pickleball-only destination at Bloomington North on February 20, 2022. This venue, boasting five international competitive level courts and a dedicated viewing area, is part of Life Time's strategy to become the largest indoor pickleball provider in North America. Following a multi-million dollar renovation, the facility will also offer a bar and lounge for social gatherings. Life Time aims to host 400 dedicated pickleball courts nationwide in two years, enhancing its pickleball programming at over 120 locations.

Positive

• Opening of a dedicated pickleball venue at Bloomington North on February 20, 2022.
• Investment of millions in renovations to create a top-tier pickleball destination.
• Commitment to operating 400 dedicated pickleball courts across the U.S. within the next two years.
• Increased interest in pickleball, which is the fastest-growing sport in North America with a 21% growth in participants from 2019 to 2020.

Negative

• None.

CHANHASSEN, Minn., Feb. 18, 2022 /PRNewswire/ -- Life Time, the nation's premier Healthy Way of Life brand (NYSE: LTH), today announced the Feb. 20 opening of its first-ever pickleball-only destination at Life Time Bloomington North (5250 W 84th St.). The world-class pickleball destination is part of Life Time's commitment to be the largest indoor pickleball provider in North America.

Following a multi-million dollar renovation, Life Time Bloomington North will open with five international competitive level pickleball courts and a dedicated viewing area for open play and tournaments. Later this year, a full bar and lounge space will open for post-play social gatherings and events.

Life Time has brought on Katie Easter to lead Bloomington North's pickleball programming, including top tier pickleball leagues and events, to ensure it's a world class destination for beginners and world class international players. Prior to Life Time Bloomington North, Easter was the lead coordinator for Wayzata Country Club, Life Time Bloomington South and St. Louis Park, and most recently Pickleball 43.

"Life Time has committed to becoming not just the largest pickleball provider here and across our clubs but more importantly, the premier pickleball destination," said Jeff Zwiefel, Life Time's President and Chief Operating Officer. "The opening of Bloomington North, along with our other pickleball offerings across the metro, is truly creating unbeatable experiences for anyone who plays – or is learning to play – this great sport."

Life Time started expanding its pickleball programming last summer and now offers the sport at more than 120 of its athletic resorts. It will have 400 dedicated courts nationwide within the next two years. Locally, Life Time has also installed permanent pickleball courts at its Eden Prairie Flagship, Eden Prairie Crosstown, Lakeville, White Bear Lake, Chanhassen and St. Louis Park locations.

Life Time is also increasing the number of pickleball tournaments it's hosting at its resorts this year. Its Lakeville location will host the Ororo Professional Pickleball Association (PPA) Indoor National Championships from February 24^th through the 27^th, which will attract hundreds of the top players in the nation. Life Time and the PPA will also host tournaments at its Charlotte, Peachtree Corners (Atlanta) and Rancho San Clemente destinations later this year.

Pickleball, essentially a combination of tennis, ping-pong and badminton, is the fastest-growing sport in North America, growing its participants by more than 21% between 2019 and 2020, according to the U.S. Pickleball Association. Once considered a sport strictly for active agers, younger players are increasingly also picking up the sport with the average player age now at 44.5-years-old.

More information on Life Time and its pickleball programming can be found here.

Link to Pickleball B-Roll for use

About Life Time®

Over nearly 30 years, Life Time has reshaped the way consumers approach their health through omnichannel, healthy way of life communities that address all aspects of healthy living, healthy aging and healthy entertainment. More than 30,000 Life Time professionals are dedicated to providing the best programs and experiences at more than 150 Life Time athletic resort destinations in the United States and Canada, and via a complementary, comprehensive digital platform and portfolio of iconic athletic events – all with the objective of inspiring healthier, happier lives. For more information visit https://www.lifetime.life/.

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SOURCE Life Time, Inc.

FAQ

What is the significance of Life Time's pickleball-only destination opening on February 20, 2022?

The opening of Life Time's pickleball-only destination at Bloomington North signifies the company's commitment to becoming the largest indoor pickleball provider in North America.

How many pickleball courts will Life Time have nationwide in the next two years?

Life Time plans to have 400 dedicated pickleball courts across the U.S. within the next two years.

What renovations were made at Life Time Bloomington North for the pickleball facility?

Life Time Bloomington North underwent a multi-million dollar renovation to create five international competitive level pickleball courts and a dedicated viewing area.

What demographic is commonly associated with pickleball participation?

The average age of pickleball players is now 44.5 years, indicating a growing interest among younger players in addition to active agers.