La Rosa Holdings to Offer Bitcoin and Cryptocurrency Payment Options to its Real Estate Agents
La Rosa Holdings (NASDAQ: LRHC) announced plans to offer Bitcoin and cryptocurrency payment options for its network of real estate agents. The initiative will allow agents to receive commission payments in digital assets, positioning La Rosa as one of the pioneering real estate companies in the U.S. to offer such an option.
The company aims to streamline transactions and modernize real estate practices through blockchain technology integration. La Rosa will implement a 2% fee for agents choosing cryptocurrency payments, potentially creating a new revenue stream. The company believes this offering will provide agents with faster, more secure transactions, lower fees, and potential benefits from digital asset appreciation.
La Rosa Holdings (NASDAQ: LRHC) ha annunciato piani per offrire opzioni di pagamento in Bitcoin e criptovalute per la sua rete di agenti immobiliari. L'iniziativa consentirà agli agenti di ricevere pagamenti di commissione in asset digitali, posizionando La Rosa come una delle aziende immobiliari pioniere negli Stati Uniti a offrire tale opzione.
L'azienda mira a semplificare le transazioni e modernizzare le pratiche immobiliari attraverso l'integrazione della tecnologia blockchain. La Rosa prevede di implementare una commissione del 2% per gli agenti che scelgono i pagamenti in criptovalute, creando potenzialmente una nuova fonte di entrate. L'azienda crede che questa offerta fornirà agli agenti transazioni più rapide, sicure, costi inferiori e potenziali benefici dall'apprezzamento degli asset digitali.
La Rosa Holdings (NASDAQ: LRHC) anunció planes para ofrecer opciones de pago en Bitcoin y criptomonedas para su red de agentes inmobiliarios. La iniciativa permitirá a los agentes recibir pagos de comisiones en activos digitales, posicionando a La Rosa como una de las empresas inmobiliarias pioneras en EE. UU. en ofrecer tal opción.
La empresa busca agilizar las transacciones y modernizar las prácticas inmobiliarias mediante la integración de la tecnología blockchain. La Rosa implementará una tarifa del 2% para los agentes que elijan pagos en criptomonedas, creando potencialmente una nueva fuente de ingresos. La empresa cree que esta oferta proporcionará a los agentes transacciones más rápidas, seguras, tarifas más bajas y beneficios potenciales del aumento en el valor de los activos digitales.
라 로사 홀딩스 (NASDAQ: LRHC)는 자사 부동산 중개인 네트워크를 위해 비트코인 및 암호화폐 결제 옵션을 제공할 계획을 발표했습니다. 이 이니셔티브는 중개인들이 디지털 자산으로 커미션을 받을 수 있도록 하여 라 로사를 이러한 옵션을 제공하는 미국의 선도적인 부동산 회사 중 하나로 자리매김하게 합니다.
회사는 블록체인 기술 통합을 통해 거래를 간소화하고 부동산 실습을 현대화하는 것을 목표로 하고 있습니다. 라 로사는 암호화폐 결제를 선택하는 중개인에게 2% 수수료를 부과할 계획이며, 이로 인해 새로운 수익원을 창출할 수 있습니다. 회사는 이러한 제안이 중개인에게 더 빠르고 안전한 거래, 낮은 수수료 및 디지털 자산 상승에서 오는 잠재적 혜택을 제공할 것이라고 믿고 있습니다.
La Rosa Holdings (NASDAQ: LRHC) a annoncé des plans pour offrir des options de paiement en Bitcoin et cryptomonnaies pour son réseau d'agents immobiliers. Cette initiative permettra aux agents de recevoir des paiements de commission en actifs numériques, positionnant La Rosa comme l'une des entreprises immobilières pionnières aux États-Unis à offrir une telle option.
L'entreprise vise à simplifier les transactions et à moderniser les pratiques immobilières par l'intégration de la technologie blockchain. La Rosa mettra en œuvre un frais de 2% pour les agents choisissant les paiements en cryptomonnaies, créant potentiellement une nouvelle source de revenus. L'entreprise croit que cette offre permettra aux agents d'effectuer des transactions plus rapides et plus sécurisées, avec des frais réduits et des avantages potentiels liés à l'appréciation des actifs numériques.
La Rosa Holdings (NASDAQ: LRHC) hat Pläne angekündigt, Bitcoin- und Kryptowährungs-Zahlungsoptionen für ihr Netzwerk von Immobilienmaklern anzubieten. Diese Initiative ermöglicht es Maklern, Kommissionszahlungen in digitalen Vermögenswerten zu erhalten und positioniert La Rosa als eines der führenden Immobilienunternehmen in den USA, das eine solche Option anbietet.
Das Unternehmen zielt darauf ab, Transaktionen zu optimieren und die Immobilienpraktiken durch die Integration von Blockchain-Technologie zu modernisieren. La Rosa wird eine 2% Gebühr für Makler einführen, die Kryptowährungszahlungen wählen, was potenziell eine neue Einnahmequelle schaffen könnte. Das Unternehmen glaubt, dass dieses Angebot den Maklern schnellere, sicherere Transaktionen, niedrigere Gebühren und potenzielle Vorteile durch die Wertsteigerung digitaler Vermögenswerte bieten wird.
- New revenue stream through 2% fee on cryptocurrency commission payments
- Potential competitive advantage as an early adopter of cryptocurrency payments in real estate
- Additional revenue diversification through blockchain technology integration
- Exposure to cryptocurrency market volatility risks
- Implementation costs and regulatory compliance requirements for crypto payments
Insights
1. The 2% fee for crypto payments could actually deter adoption, as standard crypto transaction fees are typically much lower. This suggests the company views this more as a revenue stream than a genuine technological advancement.
2. There's no mention of the specific infrastructure, security measures, or compliance framework for handling digital assets. For a
3. The value proposition for agents is questionable - receiving commissions in volatile cryptocurrencies could create tax complications and financial uncertainty, especially in a real estate market that operates primarily in fiat currency.
The initiative appears more focused on marketing appeal than delivering substantial operational improvements or competitive advantages.1. The proposed
2. The company's exposure to cryptocurrency volatility could introduce new risks to its balance sheet, particularly concerning for a small-cap real estate firm without sophisticated treasury management experience.
3. While positioned as innovative, this move appears primarily designed to capture market attention rather than address core business challenges in the real estate sector.
The lack of specific implementation details, timeline, or financial projections suggests this announcement is preliminary and may not materially impact the company's financial performance in the near term.
Celebration, FL, Dec. 23, 2024 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for six agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced it will offer Bitcoin and other cryptocurrencies as a payment option for its network of agents.
This initiative provides agents the flexibility to receive certain payments in digital assets, marking a progressive step toward integrating blockchain technology into real estate transactions. The plan addresses the growing demand for alternative payment methods among agents and clients alike.
Alex Santos, CTO of La Rosa, stated, “Our intention to introduce cryptocurrency payments represents a natural evolution in our commitment to innovation and broker empowerment. We believe that blockchain technology offers the potential to streamline transactions while delivering unmatched flexibility in how agents and clients engage in the real estate market. As one of the pioneering real estate companies in the U.S. to offer commission payouts to agents in cryptocurrency, we strive to lead the way in modernizing real estate transactions and empowering agents with cutting-edge solutions.”
Joe La Rosa, CEO of La Rosa, commented, “We are proud to introduce this groundbreaking payment option, enabling agents to receive their commissions in cryptocurrency. We believe that once we effectuate this plan, this move will not only position us at the forefront of technological innovation in real estate but also will deliver tangible benefits for our agents. In our view, cryptocurrency payments offer faster, more secure transactions with lower fees while providing the potential for income growth through the value appreciation of digital assets. Additionally, this initiative may potentially create a new revenue stream for La Rosa, with the Company implementing a
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (Nasdaq: LRHC) is disrupting the real estate industry by offering agents a choice between a revenue share model or an annual fee-based model with
La Rosa's business model is structured around internal services for agents and external services for the public, including residential and commercial real estate brokerage, franchising, title, real estate brokerage education and coaching, and property management. The Company has 25 La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas, Georgia, North Carolina and Puerto Rico. The Company also has 7 La Rosa Realty franchised real estate brokerage offices and branches and three affiliated real estate brokerage offices in the United States and Puerto Rico.
For more information, please visit: https://www.larosaholdings.com.”
Stay connected with La Rosa, sign up for news alerts here: larosaholdings.com/email-alerts.
Forward-Looking Statements
This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, our ability to successfully integrate acquisitions into our business operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company’s past and future acquired brokerages, the effect of the recent National Association of Realtors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and other reports and documents that we file from time to time with the SEC, including our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2024. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
For more information, contact: info@larosaholdings.com
Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com
FAQ
What cryptocurrencies will La Rosa Holdings (LRHC) accept for agent payments?
How much will LRHC charge agents for cryptocurrency commission payments?
When will La Rosa Holdings (LRHC) start offering cryptocurrency payments to agents?
What benefits does LRHC expect from offering cryptocurrency payments?
