Loop Media Introduces the “Customized Business Channel” for Companies to Easily Create Their Own Branded Entertainment Channel in Venue
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Insights
Loop Media's introduction of a no-cost enterprise program for customized business channels represents a strategic move to capture more of the enterprise market share. By eliminating upfront costs, they are removing a significant barrier to entry for businesses that might have been deterred by the expense of creating a branded entertainment channel. This approach could potentially lead to increased adoption of Loop Media's services among enterprises, which in turn could drive revenue growth through advertising and upselling of premium services.
The competitive landscape of in-venue streaming and digital signage is becoming increasingly crowded, making differentiation critical. Loop Media's offer to curate content specific to a business's brand is a value proposition that aligns with current trends towards personalized marketing strategies. This could enhance customer engagement and dwell time, which are key metrics for businesses looking to leverage in-venue screens for marketing purposes.
From a financial perspective, Loop Media's decision to provide this service at no cost could initially seem counterintuitive. However, it suggests a long-term strategy aimed at market penetration and customer acquisition. The potential for future monetization lies in the increased viewer engagement and data collection opportunities, which can be leveraged for targeted advertising and analytics services. The move may also be indicative of a larger shift in the company's revenue model, from direct sales to a more service-oriented approach where recurring revenue streams could become more significant.
Investors should monitor the uptake of Loop Media's new enterprise program and its impact on the company's market position. If successful, it could lead to an improved competitive stance and stronger financial performance. However, it is also important to consider the costs associated with providing these services for free and whether the company can sustain this model without negatively impacting its profit margins in the long run.
Loop Media's initiative taps into the growing need for businesses to enhance in-venue customer experiences through digital engagement. By offering a branded entertainment channel, Loop Media is not only providing a platform for content distribution but also enabling businesses to strengthen their brand identity in a subtle and engaging way. This service could be particularly beneficial for businesses seeking to establish a more modern and tech-savvy image.
Furthermore, the emphasis on brand safety in digital video advertising is a response to the increasing concern among advertisers about the context in which their ads appear. Loop Media's premium brand-safe CTV platform could attract advertisers who are cautious about associating their brand with content that may not align with their values or image. This focus on brand safety could provide Loop Media with a competitive edge in attracting advertising dollars, particularly from companies that prioritize the integrity of their brand image in their marketing strategies.
No upfront costs involved to customize and standardize messaging across all in-venue screens for both customers and employees
This highly innovative rethinking of the branded entertainment television channel continues to position Loop Media as a thought-leading disruptor in the in-venue streaming sector. Many enterprises have made large investments to create, develop, produce, and distribute their own branded entertainment channel to their various venues, outlets, warehouses and offices. Some advertising and streaming platforms charge businesses up to hundreds of thousands of dollars to create a customized business channel. Loop Media now does this for free and makes it easy and seamless for enterprise businesses to have their own branded channel on their venue screens distributed via the Loop® TV network and the highly secure Loop® Player.
“Enterprise businesses are consistently looking for ways to control costs as they seek to grow revenue and attract new customers. Their in-venue screens are a powerful way to do that, by providing their own branded content to entertain customers and increase dwell time, while showcasing and enhancing their brand, services and products. Loop Media can help drive this process at no cost to the business,” said Jon Niermann, CEO of Loop Media. “We developed the 'Customized Business Channel powered by Loop® TV,' in which we curate content for an enterprise client to create a channel that is business and brand specific. We’re very excited to roll this service out and better-serve both our current and future enterprise customers,” he added.
“Loop® understands how important it is for enterprise businesses to find ways to elevate their brand and differentiate themselves from the competition. In order to stay relevant in a digital-first marketplace, Loop®TV is offering enterprise clients the ability to optimize their budget and technical resources to realize their own branded entertainment channel that gives them the ability to elevate brand awareness across their venue screens,” said Torrae Lawrence-Mitchell, Vice President of Enterprise for Loop Media. “The 'Customized Business Channel' is just another example of how Loop® TV continues to reinforce its commitment to delivering innovative solutions to meet the demands of our enterprise clients,” Lawrence-Mitchell added.
Bob Gruters, Chief Revenue Officer for Loop Media, shared, “More advertisers today want brand-safe media, especially when buying digital video. Our premium brand-safe CTV platform reaches consumers where they are now, efficiently extending advertiser audience reach. We feel our small and medium sized business and large enterprise offering is exactly what many media buyers are searching for. At Loop Media, we continue to look for ways to democratize the TV channel distribution business and media buying for all brand sizes.”
About Loop Media, Inc.
Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the
Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in
Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising, and subscriptions.
To learn more about Loop Media products and applications, please visit us online at Loop.tv
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Safe Harbor Statement and Disclaimer
This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at www.sec.gov.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240213491810/en/
Loop Media Investor Contact
Andrew J. Barwicki
andrew@barwicki.com
ir@loop.tv
Loop Media Press Contact
Jon Lindsay Phillips
Loop@phillcomm.global
Source: Loop Media, Inc.
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